Online Surveys
-
NY Market Research Firm Offers 4 Tips to Create a Mobile Friendly Survey
Posted at: 11/13/2018 7:55 PM
Surveys are a common method for conducting market research. With 3.7 billion people using a mobile device, mobile-friendly surveys are crucial to optimize the value of data gathered. There are obvious differences between a mobile device and a computer device. Studies have shown people in today’s society are never far from their mobile device and favor using mobile devices for surveys over other methods of survey distribution. Due to these facts it is essential that surveys are designed to for mo
-
5 Simple Ways to Maximize Your Response Rate for a Survey
Posted at: 11/9/2018 7:46 PM
Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspects of a target market. Surveys have many benefits. They are relatively inexpensive compared to focus groups or in-depth interviews (IDIs). Surveys are also versatile, and can be distributed in many ways, online, email, social media, or paper.
-
How Many People Do We Need To Survey? Here's Why to Aim for 400.
Posted at: 11/2/2018 6:22 PM
Understanding how many people to survey is a critical step in market research. Is 50 responses enough? 100? 250? 1,000? Regardless of how many people you survey, one thing is certain: The more people you survey among a random population, the more reliable the data becomes. But what is the sweet spot? When I say sweet spot, I mean the ultimate number or best-practice number which brings several variables together in harmony like budget, timeline, reliability, analysis, etc. 400 responses is con
-
Everything You Need to Know About Response Rates in Market Research
Posted at: 11/1/2018 2:38 PM
In market research, nothing can be more difficult than estimating a response rate. At the same time, nothing can be more important. A poorly estimated response rate can throw off a number of project components from analysis, reporting, to timeline. If your response rate to your survey is only 2% instead of 20% it may require more reminder emails, a larger sample pool to send invites to, or possibly reminder phone calls. All of which will drag out your budget and timeline for your market research
-
4 Lessons I Learned From My First Survey
Posted at: 10/31/2018 6:15 PM
I was fortunate enough to discover market research as my passion while attending college. It was sitting in the course MKTG 320, Market Research, that I received my first exposure to the industry. My a-ha moment hit me during our first survey project, in which I had to write a survey, distribute the document, analyze the data, and present my results. I knew then that this process was something I could really grow to love. Our assignment was to pick any topic of interest and try to understand p
-
Closed Account Surveys for Banks and Credit Unions | Market Research 101
Posted at: 10/23/2018 3:19 PM
Banks and credit unions are financial institutions are located in each and every city across the United States. Banks and credit unions rely on customers and members in order to be profitable. Banks and credit unions can profit from account holder fees, service fees, investments, or loan fees. Due to the fact banks and credit unions profit from providing services to their customers, it becomes important to retain current customers and members. We've all heard the old adage that it costs 10 time
-
5 Low-Budget Market Research Options
Posted at: 10/12/2018 2:13 PM
There are many factors to be considered when setting a budget for a market research project. Target market, sample size, and methodology are just a few, and these factors impact the overall cost of the project. For example, larger sample sizes and face-to-face interviews are more costly than smaller sample sizes and phone interviews, while an online survey costs less to collect data than a focus group. Although hiring a market research company is recommended in order to maximize the value and b
-
4 Ways to Spot a Poor Quality Survey Respondent
Posted at: 10/11/2018 2:06 PM
We want to believe that all online survey respondents have good intentions and offer the survey their full attention. In reality, a market research company has to set up precautions and checks to guarantee quality data. Though the vast majority of respondents are reliable, it would be unwise to accept every online survey completion that rolls in without a quality check first. Fortunately, there are numerous checkpoints to weed out the disinterested respondents, manipulative respondents, and eve
-
Benefits and Drawbacks of Gamification in Online Surveys
Posted at: 10/9/2018 8:47 PM
Online surveys are a common method for conducting consumer research. Online surveys are generally more cost-effective and more easily reach a target audience compared to focus groups or in-depth interviews (IDIs). Although online surveys are common and very valuable during a research project, the respondents can find the surveys repetitive and boring. In order for the responses to be honest and thorough, it is necessary for the participant to be invested in the quantity and quality of their ans
-
4 Surveys for Community Colleges | Market Research Company
Posted at: 10/2/2018 8:00 PM
Market research is beneficial to a wide variety of businesses and establishments, including community colleges. A student could be categorized as a general “consumer” or “customer” for a college or university since they pay tuition to attend classes, and ultimately acquire a degree. There are many aspects of college student’s behaviors and experiences that would be valuable for a college or university to understand. Much like any company or organization with paying customers. Understanding a po
-
3 Key Benefits of Using a Market Research Panel for Online Surveys
Posted at: 9/4/2018 2:55 PM
When conducting an online survey with general consumers or business professionals, there are a variety of ways fieldwork can be collected. Two that we have discussed in depth in are social media and third-party research panels. In a previous post, we wrote about 5 reasons to consider Facebook for online surveys. But in this post, we take a look at the benefits of using a third-party research panel. Either way, as a reader of the Drive Research blog, we keep you informed on all angles. Very sim
-
The Importance of Sampling in Market Research: Inclusion and Exclusion
Posted at: 8/31/2018 2:51 PM
Market research methodologies are used to collect data about a specific group of consumers or professionals depending on whether the topic is B2C or B2B. The technical term for this group is target market, because it refers to the group of consumers or professionals a product or service is aimed to. Picking your target market for your market research can be a simple or complicated task. Before you take any next steps you'll want to ensure you review all inclusion and exclusion criteria. 5