Online Surveys
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5 Steps to Conducting an Ad Concept Testing Survey
Posted at: 4/26/2021 12:30 PM
We’ve all seen at least one advertisement that makes us wonder how much input real customers had in its development. It makes you wonder who signed off on it, and who they talked to while developing the ad concept. My market research brain always makes me think, “Man, they could have really benefited from an ad concept testing survey.” Don’t let this be you! Learn how and why conducting concept testing will set your marketing campaigns up for the best chance of success. Why Conduct Ad Co
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3 Benefits of Short Market Research Surveys
Posted at: 4/22/2021 7:13 PM
The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma
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5 Steps to Conducting a PR Survey | Marketing Research Firm
Posted at: 4/21/2021 12:30 PM
Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu
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What is the Difference Between Omnibus Surveys and Traditional Online Surveys?
Posted at: 4/20/2021 12:30 PM
Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general pop
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5 Factors to Look for in an Omnibus Survey Company
Posted at: 4/12/2021 12:30 PM
Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be
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What are the Advantages and Disadvantages of Omnibus Surveys?
Posted at: 4/2/2021 6:30 PM
Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited popul
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![BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]](/media/3784/customer-orientation-surveys.png)
How to Conduct Customer Orientation Surveys [+ Example Survey Questions]
Posted at: 3/30/2021 5:35 PM
Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T
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Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger
Posted at: 3/26/2021 12:30 PM
Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne
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Product Positioning Surveys: What Are They and How Do You Conduct Them?
Posted at: 3/10/2021 1:30 PM
Wondering what a new product positioning survey is? Luckily you’ve come to the right market research blog. For the most part, the process for this type of market research stays the same as other methodologies. What makes product positioning surveys different from others is the sponsoring organization's project objectives. From there a market research company such as Drive Research designs and executes the methodology to best meet their goals. In this post, we’ll discuss the definition of a
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How to Collect Customer Feedback with In-Person and Online Intercept Surveys
Posted at: 3/3/2021 1:30 PM
An intercept survey project is a research method used to gain in-the-moment feedback from visitors. Intercept survey research is commonly used at restaurants, retail stores, events, and conferences. Typically, intercept surveys are done on-site with either a paper survey or on a tablet. However, as life has shifted online in the era of COVID-19, online intercept surveys have grown in popularity. Learn more about the most popular approaches to conducting intercept surveys in the blog post below
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What are Market and Customer Profiling Surveys?
Posted at: 3/2/2021 1:30 PM
When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more
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8 Steps to Conducting Distance Learning Surveys
Posted at: 2/26/2021 1:35 PM
The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear