Online Surveys
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The Case for a Geofencing Survey
Posted at: 10/30/2020 1:24 PM
The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market
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4 Basic Components of a Market Research Survey
Posted at: 10/13/2020 1:27 PM
As a market research company, our team writes a lot of surveys. We enjoy the science of survey writing and share our thoughts often about the strategy and design in several posts on our market research blog. Today is no different as we tackle 4 basic components of a market research survey. To some, these may almost seem too basic while to others with little experience in survey writing, these tips may help you structure your next project. We break down the 4 components of your market research
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How to Conduct a PR Crisis Survey | Market Research Company
Posted at: 10/6/2020 12:30 PM
Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su
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What are Prospect Surveys? | Online Survey Company
Posted at: 9/28/2020 12:30 PM
So how does one go about entering a new market? Research, of course! A great place to start is with a prospect survey. Utilizing prospect surveys among target non-customers is beneficial before taking the plunge into a new demographic, geography, or industry. They are also helpful in widening the net of people who are already a part of your target audience but have not converted to a paying customer or client. Chances are your business has aspirations to expand its footprint and reach new cus
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4 Red Herring Question Examples to Improve Research Quality
Posted at: 9/24/2020 1:05 PM
There is no such thing as a stupid question, right? Well, when it comes to market research methodologies such as online surveys, asking the silly questions can lead to a higher quality of data. A red herring or trap question is an often-underutilized market research tactic in which a survey company includes odd questions mixed into a strand of normal questions. This allows data analysts to easily recognize survey respondents who fully read and remained engaged throughout the survey and those wh
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5 Videos to Help You Become an Expert in Online Surveys | Research Firm
Posted at: 8/28/2020 12:30 PM
In this day and age, anyone can become an expert at virtually anything, all thanks to the internet. In this blog post, Drive Research, an online survey company, will equip you with the tools you need to become an expert in online survey creation and preparation by watching five videos from experts in the field. We have even compiled a list of best survey platforms to use to help you collect the data you need. 1. How to Create an Effective Online Survey Video duration: about 3 minutes In
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36 Types of Online Survey Questions From Our Market Research Company
Posted at: 8/17/2020 1:31 PM
Searching for the best type of question to ask in your upcoming customer survey, market survey, or satisfaction survey? Guess what. You will not find it. Determining the best type of question to ask in a survey ultimately boils down to preference. You will likely have a preference, I will have a preference, and a market research company would have another preference. Choosing the right type of question depends on a number of variables including: The intended length of your survey The audie
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6 Horrible Mistakes You're Making With Online Surveys
Posted at: 8/13/2020 12:30 PM
Believe it or not, there is an art to designing and curating online survey questions. Without the proper techniques, discipline, experience, or knowledge, significant mistakes are bound to be made. The one tried and true way of avoiding common mistakes in survey writing is to partner your efforts with a market research company, who specializes in online surveys. However, we know this isn’t always in the budget. In this blog post, Drive Research, an online survey company, will share six common
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6 Common Survey Writing Mistakes to Avoid | Market Research Company
Posted at: 7/9/2020 1:21 PM
Survey writing. It is something everyone might think they can do, but it takes a professional to do it correctly. There are several common mistakes amateur survey writers unknowingly make. Without a background in survey design and programming, they are easy to overlook. You wouldn't hire an amateur to work on your vehicle. You wouldn’t ask a first-year med student to perform open-heart surgery. And, you wouldn’t try to fly a plane without any training. Yes, I know these are extreme cases – bu
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Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine
Posted at: 6/1/2020 12:30 PM
As many states explore re-opening, there is a long list of unknowns for many businesses, especially for gyms and fitness centers. Drive Research surveyed 600 gym-goers across the United States to better understand their opinions on this controversial topic. This study outlines how Americans expect gyms to approach the re-opening process when the time comes. Prefer to read? Here are the highlights from our online survey. Three in five said COVID-19 has severely impacted their workout routin
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How Will COVID-19 Impact New York Travel and Tourism in 2020?
Posted at: 5/14/2020 12:30 PM
As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is
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Snowball Sampling: The Dangerous Impact on Social Sharing Surveys
Posted at: 5/11/2020 12:30 PM
Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb