Online Surveys
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4 Benefits of a COVID-19 Community Survey | Market Research Company
Posted at: 3/31/2020 12:30 PM
If you are a news or media organization, the community is likely visiting your site more than ever since COVID-19 or the Coronavirus hit your region. The community is regularly checking the news more than ever. As a news organization, you’ve likely seen the overwhelming amount of news and content around COVID-19 data. Tons of national studies completed on consumers and their concerns about the virus. But have you seen any specialized data for your community or region? How does your community o
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Digital Banking Survey | Market Research for Banks
Posted at: 3/30/2020 5:24 PM
As the number of in-branch experiences continues to decline at banks and credit unions, digital banking experiences continue to grow. Digital banking services include: Customers accessing accounts through their mobile app Mobile deposits Applying for mortgages online Internet banking With banking services literally at your fingertips, if you own a smartphone, it makes sense why these service offerings are growing among customers. As consumers shift to rely more heavily on online banking
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How to Measure Shifts in Consumer Behavior Due to COVID-19
Posted at: 3/26/2020 12:30 PM
Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you
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Progress Bars: Do they Help or Hurt Survey Respondent Experience?
Posted at: 3/17/2020 12:30 PM
Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. What Are Progress Bars? Progress bars help respondents understand how quickly they are progressing through the survey. Before cl
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Case Study: How to Conduct an Online Survey for an Airport
Posted at: 3/11/2020 12:30 PM
Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ
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Brand Equity Study for Car Dealerships | Market Research Company
Posted at: 3/3/2020 1:30 PM
One thing is certain if you are a car dealership. You likely are spending a ton on your marketing and advertising for customer acquisition. It is one of the most highly competitive industries in the U.S. Dealerships compete for the same customers and work to win leads through SEO, PPC, infomercials, social ads, banner ads, and much more. The list goes on and your budget likely reflects that. But is understanding the true return on investment (ROI) on your advertising frustrating you? Your digi
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Is Aided or Unaided Awareness Better in Market Research?
Posted at: 2/18/2020 7:30 PM
Measuring brand awareness of an organization, product, or service can be tricky. It is one of those instances where it is better to overthink and overanalyze the choice of methodology. This is often why our market research company is commonly asked, “Is it better to measure aided or unaided awareness?” by our clients. So much so, we decided to dedicate a blog to answering just that. In this post, we’ll share the definition of both aided and unaided awareness, as well as explain which type of a
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Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.
Posted at: 2/14/2020 1:30 PM
“How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even
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Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI
Posted at: 2/10/2020 1:30 PM
Just like any other business, law firms have plenty to gain by conducting market research. A common objective in legal market research studies is understanding how to acquire more clients. While this can be driven by a number of factors including demand, awareness, and competition, one of the biggest factors is often perception. With the abundance of personal attorney advertisements across all forms of media, it is critical to understand how consumers perceive marketing by law firms. It is impo
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Quality Online Survey Respondents | Survey Sample
Posted at: 1/27/2020 1:30 PM
Although Drive Research is a full-service market research company, we also work with clients coast-to-coast on specific parts of projects. In some cases, our team consults with a client to design a survey or write unbiased and actionable questions. In other cases, our clients hire us to take a database of 1,000 survey responses and run advanced analysis and create PowerPoint slides for a presentation. And in many cases, clients hire our company to help them fulfill quality online survey respo
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5 Tips for a Client Dashboard | Online Survey Company
Posted at: 8/30/2019 2:20 PM
Who doesn't love the ability to view real-time data? We certainly understand why businesses who hire a market research company find value in it. A customized dashboard or portal is a powerful tool that gives an organization the ability to see data collected by their market research partner at their own convenience. Within market research, there is a high level of transparency to see exactly how an online survey is performing and up-to-the-second results. A client dashboard is a good fit for onl
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4 Tips to Program Your Survey | Market Research Video
Posted at: 8/12/2019 7:13 PM
Online surveys are used in many different facets as it is a great market research methodology to answer major business challenges. Are you looking for customer feedback? Or interested in measuring employee engagement? Perhaps you are developing a new product and need to better define the market area you are entering. Regardless of the objective, online surveys are an easy and cost effective tool to drive business decisions with fact-based data to back you up. With that being said, an online sur