Online Surveys
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What is Survey Satisficing? + How to Prevent It
Posted at: 7/30/2024 12:30 PM
With the emergence of online and mobile surveys particularly through market research panels, satisficing has become a common concern for market researchers. Respondents are time-poor and should they choose to participate in surveys, they expect them to be fast and easy to complete. However, there is such a thing as surveys being completed too fast, which in turn leads to poor data quality. In this blog post, our online survey company discusses what satisficing is, examples to look for, and h
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New Account Opening Surveys at Banks and Credit Unions
Posted at: 7/3/2024 4:15 PM
As a financial institution, when you bring on a new account customer or member it is crucial to understand how the experience went. The first experience when opening a new account with a bank or credit union will likely set the tone for the entire banking relationship. You only get one chance to make a good first impression and with financial institutions, it is no different. In this blog, our financial services market research company will explain what new account opening surveys are, their
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What is a Loaded Question in Surveys? (With Examples)
Posted at: 6/26/2024 12:30 PM
Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. Loaded questions are one of the common errors of surveys that we always have clients avoid. These questions not only skew data but ultimately hurt your business when you try to make important decisions based off of the now, inaccurate data. In this article, our market research company explores what loaded questions are, how they dif
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B2B Net Promoter Score: How to Measure B2B Client Satisfaction
Posted at: 6/24/2024 12:30 PM
Calculating a B2B Net Promoter Score (NPS) is a straightforward way to measure the satisfaction levels of the businesses and clients you work with. Just as customer satisfaction is crucial in B2C relationships, it is equally vital in B2B interactions. To help measure overall satisfaction, NPS surveys provide essential data to enhance outreach strategies and measure the loyalty of your business clients, helping secure future business. In this blog post, our net promoter score company dives d
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Airport Community Surveys: Process & Example Questions
Posted at: 6/20/2024 12:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Crucial for understanding the needs of travelers, these airport surveys also gather details from locals and businesses. The data obtained here provides insights into customer satisfaction, operational details, and environmental impact. The main goal of these surveys is for airports to improve using actionable data. Not only idea
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![Conducting Brand Tracking Studies [2024 Guide]](/media/5498/track-1.jpg)
What is Brand Tracking? [Expert Methods & Guide]
Posted at: 6/11/2024 12:22 PM
Sometimes brands aren’t sure how they are perceived by their customers or the market in general. Plus, with social media and different ways customers engage with brands, these sentiments can change a lot over the course of even a day. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. The study helps you keep a true and continua
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What Is a Consumer Survey? [+ Types & Sample Questions]
Posted at: 6/10/2024 12:30 PM
Consumer surveys are a great way to tap into the general market of consumers in order to find out more information about your business. From a simple customer survey to something like concept testing, companies have much they can learn from consumers and their feedback. Consumer surveys are not just one simple type of survey however. The truth is, this a broad term that can refer to testing a variety of topics such as: Unaided awareness Aided awareness Perception Price Purchase history
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18 Demographic Survey Questions (With Examples)
Posted at: 5/30/2024 12:30 PM
Demographic questions are another way that market research studies can get specific characteristic information from respondents. In our experience, by segmenting this way based on factors like age, gender, income, education, and more businesses can get more specific data for better use for marketing strategies and products. By using specific data to plan for each demographic instead of generalizing, products can better serve the specific needs of each group and in return, give businesses bet
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Telemedicine Perception Questionnaires: Tips & Example Questions
Posted at: 5/24/2024 12:30 PM
Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual app
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Conducting Corporate Image Studies in 2023
Posted at: 5/6/2024 12:30 PM
A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corpora
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How To Send Email Surveys [+ Benefits & Best Practices]
Posted at: 5/3/2024 12:30 PM
Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete
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Advertising Effectiveness: Reasons to Measure & How To
Posted at: 5/1/2024 12:30 PM
Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure