Online Surveys
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Non-Member Surveys for Credit Unions | Product Development and Strategy
Posted at: 3/9/2018 4:19 PM
It's always easier to survey customers than non-customers. Customers have a relationship with you so they are more likely to respond, offer more feedback, and reply quicker. One of the more challenging parts of market research is talking to non-customers. How does our credit union reach them? Are they even willing to participate? Opening up new markets and finding new customers outside of your current member base can help a credit union grow quickly. Although much can be said about selling more
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Credit Union Member Exit Surveys | What, How, and Why?
Posted at: 3/2/2018 3:28 PM
Years ago I remember closing my account at a bank here in New York State. I walked in, asked to withdraw the few hundred dollars I had remaining, and asked to close the account. I had recently shifted all of my checking and savings accounts over to a credit union in large part because of the fees the bank was charged to use out-of-network ATMs. I had no reason to keep a separate deposit account. So there I was, standing in front of the teller to shut down my account. No questions. No talking. N
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Create a Survey in 7 Steps | Customer Survey Firm in NY
Posted at: 2/23/2018 8:03 PM
Creating and launching a survey at an organization can be an overwhelming and cumbersome task. The good news is, we are here to help. By compartmentalizing the survey process down into 7 steps it becomes easier to follow. You'll bite off chunk by chunk and at the end of the day, you'll have developed a killer survey (with a little guidance from our customer survey firm). Design your survey so it can be taken anywhere, on any device, at any time. The key is to catch someone when they have a
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4 Common Questions About Market Research | Feedback Survey Company
Posted at: 1/18/2018 9:36 PM
Market research is all about questions right? We ask questions. We listen to feedback. We analyze results. We develop recommendations. We inform strategy. But all of this cannot be accomplished without first asking the right questions. It comes to no surprise that there are many questions surrounding the market research process itself. There are several common questions about market research that our feedback survey company receives on a weekly basis. These FAQ-like questions revolve around num
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Differences Between a B2B and B2C Survey | Market Research NY
Posted at: 1/16/2018 9:18 PM
There are several differences between B2C and B2B surveys. But first, let's start with a definition of each. A B2C survey stands for business-to-consumer. These B2C surveys are targeted towards general consumers. A B2B survey stands for business-to-business. These B2B surveys are targeted towards business professionals or those with working occupations. Although the process is very similar when conducting a B2C and B2B survey, each have their own challenges. Each produce different response rate
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3 Gifts We Like Unwrapping When Launching an Online Survey | Northeast Market Research Company
Posted at: 12/26/2017 7:11 PM
As a Northeast market research company, we launch a lot of surveys across the country. Launching an online survey is a bit like receiving a gift during the holidays. You hope for certain things but you can never be 100% sure what you will get until it's unwrapped. Market research has a way of surprising you throughout the process, but never more so than during the fielding of an online survey. You tap into past experience and similar projects to make educated guesses but there's always a bit of
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Common Questions When Testing an Online Survey | Company in NY
Posted at: 12/11/2017 9:16 PM
Testing an online survey can lead to a lot of questions. A mark of a true market research professional is someone who is able to explain the intricacies of research in a way that is easy to understand and not overwhelming. In a previous post, we discussed the online survey testing process. Learn more about the online survey testing checklist. Want to learn more about the most common questions (and answers) when testing an online survey? Learn more below! Don't worry, we'll answer all your
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Why Goal Language is Important for Survey Writing
Posted at: 11/22/2017 7:55 PM
We have talked about it before, and we are definitely going to talk about it in the future; survey writing is an art form. I'm not comparing survey writing to a Picasso, but if you took an inside look at the surveys crafted by Drive Research you would see what I'm talking about. Survey writing is not one of those traits you are born with, but being a curious person helps. Curiosity is one of those traits many (if not all) analysts have. It is the driving force of our work. We ask why? We dig de
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How to Write a Survey | 4 Survey Design Tips
Posted at: 11/10/2017 6:48 PM
You are familiar with writers block correct? But what about survey writers block? It happens to the best of us, especially if you are new to writing surveys and you are not sure where to start. In our minds, it's an art form that takes a lot of practice to master. So if you are wondering "how to write a survey", we think you came to the right market research blog. Survey design is more than just writing questions and answers. It's understanding the perspective of the respondent and how they fee
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How Many Survey Completes Do We Need? | Market Research Company NY
Posted at: 11/9/2017 6:37 PM
One of the most common questions that is posed to our market research company on a regular basis is: "How many survey completes do we need?" The answer is never a clear cut and dry one and it depends on a number of factors that I'll discuss in this post. The one myth when it comes to surveys is a 100% response rate. Oftentimes clients without any experience in market research might assume if we send 100 emails, we'll get 100 to respond right? This is never the case unfortunately. Respondents a
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How to Improve Responses Rates? | 4 Basic Tips from Our Research Firm
Posted at: 10/24/2017 6:59 PM
You are only as good as the data you collect. Very true in market research. An online survey or email survey is a leap into the great unknown in the industry. How many will open our invitation to participate? How many will respond? These questions are nearly impossible to answer. A market research firm can help you estimate this based on industry and client experience. However, you likely have a goal number of completed surveys in mind (100, 200, 400, etc.). Depending on how engaged and interes
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4 Types of Online Survey Respondents That Scare the $&#@ Out of Market Research Firms
Posted at: 10/20/2017 6:46 PM
Quality is everything. I'll say it again, just in case you missed it and for extra emphasis... quality data is everything in market research. See the bolding there? No business or organization wants to base important strategic decisions on bad data. Poor quality data comes in many forms. Those methodologies with more face-to-face and person-to-person fieldwork helps control data quality. However, it's hard to argue with the benefits of online research these days and with great power, comes grea