Other Market Research Services
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What is an Experiential Survey? | Gamification in Market Research
Posted at: 5/14/2019 5:57 PM
Consumer surveys have evolved over the years, with the transition from traditional research methodologies such as mail and telephone surveys to enhanced experiential surveys. More specifically, experiential and online surveys continue to further adapt to consumer technology trends with shopping receipt surveys, mobile optimized surveys, and recently gamification. Gamification is the concept of incorporating gaming elements into other activities, often for businesses. The main idea behind gamif
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4 Tips to Build a Better Email Survey
Posted at: 5/8/2019 3:42 PM
Email is one of, if not the most popular channels for sending surveys. When executed correctly, email surveys allow you to receive direct customer feedback in a quick and cost effective fashion. Many organizations understand the power of email surveys and the value they provide. However, for the results to be a true representation of a larger demographic your email survey must trigger a high customer response rate. The more responses you get from your customers, the greater the power of your r
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What is a Dine-along? | Restaurant Market Research
Posted at: 5/1/2019 3:06 PM
A dine-along is a type of restaurant or foodservice market research where a consumer is recruited to eat at a restaurant, whether it be high end or casual, and answer various questions about their dining experience. Much like a shop-along, dine-alongs are a great market research methodology for collecting in the moment, real-time feedback. With more than 1 million restaurant locations in the United States, the restaurant market can be a challenging industry to succeed in. By conducting regular
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Using Mood Boards for Market Research
Posted at: 3/26/2019 5:39 PM
Mood boards are especially helpful when conducting market research. They allow for a genuine reflection of what a customer's experience is like when interacting with a brand or product. A mood board is a visual tool aiming to represent a certain atmosphere or trigger a specific feeling. It’s as if you had a Pinterest board displayed physically in front of you. *Mind blown.* When leveraged correctly, you can use mood boards to drive your market research, improve your product, and refine all mar
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4 Key Points About Retail Ethnography
Posted at: 2/22/2019 7:29 PM
Ethnography is a form of market research where observers watch consumers interact with products in a natural setting. One of the more common locations for ethnography research is in a retail setting. Ethnography is made easy in this setting typically because stores already have cameras and observational tools as part of their data analytics and loss prevention software programs. Thinking about using retail ethnography to help you understand your shopper experience at your store? The observati