Other Market Research Services
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Advertising Testing with Market Research: How to Do It Successfully
Posted at: 3/31/2023 12:30 PM
A common challenge among marketers is not seeing enough returns from their advertising efforts. It’s frustrating to spend money and time on a campaign that generates zero results. A surefire way to feel confident about investing resources into advertising is by testing its appeal first. Advertising testing with market research enables businesses to test their copy, design, ad channels, and messaging strategies before they go to market. In this blog post, we’ll explain more about advertisin
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Best Types of Competitive Assessments (+ Pros & Cons)
Posted at: 3/25/2023 12:30 PM
Whether you're Amazon, a local brick-and-mortar store, or an online Etsy shop, chances are you have competitors – and lots of them. Therefore, conducting a competitor analysis can be extremely influential in attracting and retaining customers. Luckily, there are many types of competitive assessments that can tackle your unique needs, big or small. In this post, we’ll cover the best options for competitor assessments including: Website competitor audits Competitor product or service analy
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Conducting Stadium Experience Surveys: What Do Fans Really Want?
Posted at: 3/18/2023 12:30 PM
There are many factors that contribute to a spectacular stadium experience. Good food, comfortable seating, clean bathrooms, and available parking to name a few. For fans, it's more than just the sport they are watching or the music act they are seeing that impacts their experience. Stadium experience surveys are an excellent tool to truly understand what specific factors drive attendance to a venue outside of the entertainment act. They can also provide insight into areas of satisfaction,
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Market Research for Startups [2023 Ultimate Guide]
Posted at: 3/10/2023 1:30 PM
Do you have a great business or product idea? Are you entertaining the idea of launching a startup? Perhaps there is no more exciting time than the spot you are in right now. How do I know? I’ve been there. My startup idea just happened to be a market research firm, so I am very excited to share my expertise on both of these topics. Startup market research can answer the common questions racing through your mind. Combatting the excitement and potential of your startup idea are likely some s
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How to Reshape Your Market Research for the Digital World
Posted at: 1/26/2023 7:35 PM
The market research space is no easy one to explore. If you are looking to conduct a project, you are not short of options. The decision of what type of market research to conduct often starts with choosing between in-person methodologies (e.g., face-to-face) or virtual approaches. In this blog post, our market research company discusses some of the drivers of remote technologies and their benefits to help you better understand how to communicate and advocate for online techniques going forw
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How Much Does Market Research Cost?
Posted at: 1/23/2023 1:30 PM
The cost of market research depends on a variety of factors – audience, methodology, and incentives to name a few. For example, a simple online survey that collects 100 responses from a general population will be less expensive than a phone survey that collects 1,000 responses from millennial females. While there is no average number for market research costs, it can be helpful to understand what impacts price. In this blog post, we'll discuss these factors in more detail as well as compare
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Investing in Competitive Assessments: Why It's a Profitable Idea
Posted at: 1/14/2023 1:30 PM
We all want to know what our rivals are up to–the good news is that investing in competitive assessment can do just that. Roughly 53% of CEOs are uneasy about rival businesses, according to recent research. But investing in a competitive analysis gives you valuable insight that can propel your company forward–and way ahead of your rivals. In this post, we’ll be covering: A quick overview of rival assessments Reasons to conduct assessments How often you should run assessments Best fiel
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Example Influencer Marketing Campaigns to Inspire Your Next Collab
Posted at: 1/13/2023 1:30 PM
These days, few marketing initiatives are nearly as successful as influencer marketing campaigns. However, this is still a relatively new area of marketing, which means there are still plenty of questions about what an influencer campaign looks like and how to make it successful. Let's take a closer look at some of the most successful example influencer marketing campaigns and what ties them together. These can serve as great examples of how brands can create long-term influencer partnerships
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Marketing Analytics: Definition, Tools, & Best Practices
Posted at: 1/4/2023 1:30 PM
Pro tip! Tracking your marketing analytics is the best thing you can do for your business. It's a way to monitor the success of your brand while targeting key areas. With analytical data, brands can improve productivity, measure their competition, and complete other related actions. The power is yours when you can interpret these website analytics! But measuring digital marketing analytics is easier said than done. For example, what platform is best? What should you track? Most importantly,
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Building Long-Term Influencer Partnerships
Posted at: 1/2/2023 1:30 PM
Everyone is talking about how powerful influencer marketing is for brands. And many experts weigh in on how to execute the perfect campaign with content creators. But the main challenge businesses face is building meaningful, long-term influencer partnerships. Why is that important? Can't I just find more content creators to work with? Yes, you can, but the longer you work with a particular creator the more you learn about what type of content and promotion work with their audience. You al
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Influencer Partnerships: 7 Ideas for Collaborating with Creators
Posted at: 12/15/2022 1:30 PM
Social media is one of, if not the most influential inventions of the last decade. Whether it be Facebook, Instagram, or TikTok, nearly half of the world’s population is active on some kind of social media site. It once started as a way for people to connect with family and friends. But, social media has since turned into a profitable avenue for brands to promote their products and services. Although, as more users became inundated with ads the less impact they had. It’s why influencer part
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![Blog: Contacting Creators: Best Ways to Reach Influencers [With Templates]](/media/4795/employee-benefits-concept-2.png)
Contacting Creators: Best Ways to Reach Influencers [With Templates]
Posted at: 11/30/2022 1:30 PM
Consumers trust influencers’ recommendations more than they do branded social media content. But what is the best approach to contacting creators for collaborations? Here’s what 100+ influencers had to say. Influencer marketing has flipped traditional advertising approaches on its head. With 74% of consumers dodging brand messages, social media personalities are now being used as a vehicle to promote products and services. There is no denying the value content creators have in improving a c