Drive Research helps many different types of businesses with their package testing in order to identify performance and incorporate improvements based on accurate research data.
Our market research company has 80+ combined years of experience designing industry-leading surveys, sourcing respondents, executing interviews and focus groups, and sharing expert recommendations based on the data, including package testing and new product development market research.
Our team has worked with dozens of global organizations, helping them put together high-quality research in order to improve the business decision-making process.
Leading Brands Use Drive Research for Package Testing
Full-Service Package Testing Capabilities
When it comes to full-service package testing projects, there is a lot to consider. In addition to delivering a high-quality project, other things like packaging format, testable assets, data cleanliness, and results analysis are important.
There are a few key ways Drive Research stands apart. Our team can test your package design in a variety of quantitative and qualitative methods and can be flexible with whatever packaging format you have to work with - from conceptual prints, to polished designs, to final physical packaging.
Whether you need a quick reaction to a rough sketch, or you need to get your final packaging options into the hands of potential buyers, our team can deliver the method that makes the most sense. We bring our experience in market research every step of the way.
Here are more ways in which our package survey testing is different.
Fully-Custom Package Testing Methodologies
At Drive Research we use a variety of data collection methods. This includes real-time feedback, package testing surveys, focus group and hands-on feedback, and choice-based metrics based on a variety of package options.
Our custom package testing studies allow you to identify areas to edit and optimize in order to get the most out of your market research project.
Plus, we utilize a collection of our proprietary data cleaning methods which focus on high-quality data each step of the way. This approach ensures that our data is as accurate as possible, and your decisions are based on reliable results.
Benchmarking and Competitor Analysis
Package testing research can help identify design aspects that drive more interest and sales for your products. Factors like purchase intent, brand identity, and design uniqueness are things that can be accounted for in testing.
In addition to collecting research on your own packaging, we encourage clients to capture feedback on how packaging compares to competitor designs and formats as well. Using comparison data can help identify strengths and weaknesses in the packaging as well as its projected performance.
Recommendations and Actionable Insights
After completing the initial steps of designing and fielding your pack testing project, you’ll receive more than a simple export of responses, data, and numbers. At Drive Research, we offer various reporting packages from topline summaries to comprehensive presentations.
Our reports can include:
- Question-by-question analysis,
- Key takeaways
- Data visualizations
- Implications and actions to consider based on the results
- Industry benchmarking comparisons
With package testing projects, we have many additional options available that can showcase what customers like about your product and label design while highlighting the areas to improve upon.
You will walk away with actionable recommendations from the feedback and data we collect to accelerate business strategy and packaging decisions.
Conduct package testing market research projects with our market research company and get quality, actionable data.
Request a Quote
See Why Businesses Love Working with Drive Research
We bring a level of professionalism and care to your study that we would bring to our own business. With package testing research, we find that clients often see a direct impact from conducting the study, whether they make large changes before a launch, or simply validate that their design was a homerun. Our research fuels proper, more confident decisions for client organizations. It’s how we’ve earned hundreds of 5-star Google ratings.
Contact Our Package Testing Market Research Company
At Drive Research, we’ll create a customized project that is engaging, unbiased, and statistically reliable. We work best with clients who prefer to collaborate while having the pack testing process managed for them using our expertise. Contact us today to get a free quote or to get started on your project with us.
Frequently Asked Questions About Package Testing
What does a package test include?
Package testing in market research involves the measurement of a characteristic or property involved with packaging a product. This can include packaging design, materials, packaging components, shipping containers, and bulk unit loads.
What is the role of package testing?
Package testing is the process of evaluating the performance, marketability, and perception of product packaging. It’s crucial to ensure products reach consumers in optimal condition and in a brand-friendly way.
Why is a packaging test important for marketing?
A difference in packaging can be a huge opportunity or a real risk for companies and can represent a potential loss or increase in sales based on final packaging. That’s why it’s important to test and measure the potential outcomes of your new and existing ideas with a packaging test among actual potential customers or in a simulated shopping and buying environment.