Based on decades of combined experience, our product testing research process is designed to provide actionable insights into consumer preferences and perceptions. We utilize a combination of quantitative and qualitative methods to evaluate packaging effectiveness, ensuring that your product stands out on the shelf and resonates with your target audience.
Start by requesting a quote from our package testing research company. We’ll quickly provide an estimate of the project’s cost and workplan based on your objectives, methodology, and target audience. Once we receive sign off, your dedicated project team hosts a kickoff meeting to discuss the study’s details, timelines, and responsibilities.
As a full-service market research company, Drive Research specializes in surveys, focus groups, in-depth interviews, and other new product development methods. Whether it be screener survey questions or a focus group moderator’s guide, we create custom questions to answer your most pressing business challenges.
At the conclusion of the study, we review participant feedback to uncover key insights related to your package design. Then, our project team presents the research findings and provides strategic recommendations so you know exactly how to take action with the insights collected.
Our in-store shelf testing research studies involve placing your product packaging on actual or simulated retail shelves to observe how it performs in a real shopping environment.
This allows our team to assess how well the packaging stands out among competing products, how shoppers interact with and handle the packaging, and measure any changes in sales or purchase intent resulting from packaging changes.
From our experience, in-store shelf testing provides real-world insights into how packaging competes in a retail setting and can reveal unexpected consumer reactions.
As an alternative to in-store shelf testing, virtual shelf tests are a cost-effective and flexible way to test multiple packaging designs and scenarios without physical setup.
We accomplish this by creating virtual models of retail shelves where your packaging can be tested alongside competitors’ products.
Our qualitative recruiting team carefully selects participants that match your target demographic to interact with the virtual shelf setup and provide their in-depth feedback.
Whether it be with online surveys or focus groups, Drive Research can execute various types of concept tests to gather feedback on packaging designs before they are finalized.
This type of package testing research is helpful in providing early-stage insights that can guide decisions and ensure the packaging meets consumer expectations before investing too much time, money, and resources.
In-home usage tests (IHUTs) with Drive Research involve sending consumers packaging and products to use in their homes or other natural environments.
We find it is a great methodology for evaluating how well packaging performs (ease of opening, storing, etc.) in a real-world usage scenario. It is also an effective way to measure long-term impressions to assess how the packaging performs over weeks or months
We are strong believers in using market research to provide a more holistic understanding of consumer preferences and expectations. Doing so helps enable businesses to make informed decisions and create products that better meet the needs and desires of their target buyers.
At Drive Research, we offer a full-service package testing experience designed to bring your vision to life. Our dedicated project team crafts custom survey questions, handles programming and fieldwork, and ensures top-notch data cleaning and reporting. By truly listening to your unique goals and budget, we avoid a cookie-cutter approach, delivering insights that are perfectly tailored to your needs. This personalized attention transforms data into powerful, actionable insights that drive your packaging’s success and resonate with your target audience, setting you apart in a competitive market.
We provide clients with more than a simple export of responses, data, and numbers. Drive Research offers various reporting packages from topline summaries to comprehensive presentations to ensure you walk away with tangible and actionable recommendations from the feedback collected.
Our reports can include:
Survey fraud and data manipulation are becoming increasingly common within the market research landscape, making our rigorous data cleaning process more crucial than ever. We apply proprietary techniques to meticulously cleanse and validate data at every stage, ensuring its accuracy and reliability. This multi-step approach is essential for delivering trustworthy insights, which in turn supports informed decision-making in packaging design. By prioritizing data integrity, we help you make confident, data-driven choices that enhance your packaging’s effectiveness and appeal.
"*" indicates required fields
