Drive Research is a full-service qualitative market research company that specializes in common methodologies such as focus groups, in-depth interviews, phone surveys, qualitative recruiting, and more. Better yet, we tailor our services to your specific needs and objectives, ensuring that you get the insights you need to drive your business forward.
Start by requesting a quote from our qualitative market research company. We’ll quickly provide an estimate of the project’s cost and workplan based on your objectives, methodology, and target audience. Once we receive sign off, your dedicated project team hosts a kickoff meeting to discuss the study’s details, timelines, and responsibilities.
As a full-service qualitative market research company, Drive Research specializes in focus groups, qualitative recruiting, in-depth interviews, and more. Whether it be screener survey questions or a focus group moderator’s guide, we create custom questions to answer your most pressing business challenges.
At the conclusion of the study, we review participant feedback to uncover key insights related to your unique research objectives. Then, our project team presents the research findings and provides strategic recommendations so you know exactly how to take action with the insights collected.
Whether it be an in-person study at our Syracuse focus group facility, hosting groups in other parts of the U.S., or conducting an online focus group, Drive Research can help.
With our comprehensive services, we also handle all aspects of the study from recruiting participants and moderating sessions to designing the discussion guide and delivering insightful reports.
Gain access to our skilled interviewers who can extract rich insights, uncovering hidden motivations and preferences of your target audience.
You will walk away with a deeper understanding of your customer’s needs, preferences, and motivations, empowering you to make data-driven decisions that drive business growth and success.
Our qualitative market research company brings a unique blend of credibility, passion, and active listening skills to every phone survey study we undertake.
We have experience working on both small and large-scale research projects with upwards of 400 completed surveys, ensuring comprehensive and reliable data collection for your business.
Qualitative recruiting can be the most challenging and resource-intensive aspect of a market research study. But it doesn’t have to be.
Our qualitative recruitment services include various approaches to finding, screening, and scheduling B2B and B2C audiences for all types of qualitative market research.
We are strong believers in using qualitative market research to provide a more holistic understanding of consumer perspectives. Doing so helps enable businesses to make informed decisions, develop targeted marketing strategies, and create products or services that better meet the needs and desires of their target buyers.
With years of honing our knowledge of qualitative methodologies, our team of research experts offers quality insights to solve complex business challenges. We always ensure that the research process is thorough and the findings are rich and nuanced. Our expertise in executing discussions and interpreting qualitative data provides valuable insights into consumer attitudes, motivations, and behaviors that quantitative methods alone cannot capture. This comprehensive approach leads to deeper understanding, more actionable insights, and more effective strategies for marketing, product development, and customer engagement.
After conducting a qualitative market research project with our team, you’ll receive more than an export of participant quotes and takeaways. We offer clients various reporting packages from topline summaries to comprehensive presentations. Many of our reports include a question-by-question analysis, key takeaways, data visualizations, and industry benchmarking data. You will walk away with actionable recommendations from the data we collect to accelerate business strategy.
To accelerate insights, we place a premium on communication. Our team is committed to rapid follow-ups and maintains an open line of dialogue throughout the qualitative market research process. This is particularly important in fast-paced markets where timely insights can provide a competitive edge. We also better manage unexpected challenges, ensuring that projects stay on track and deliver valuable results within the desired timeframe.
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