Qualitative Recruiting
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5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets
Posted at: 1/16/2020 4:46 PM
When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl
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How to Create the Ultimate Participant Experience and Collect Better Quality Data
Posted at: 1/9/2020 1:30 PM
Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v
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4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm
Posted at: 10/15/2019 6:57 PM
Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater
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Comparing the Advantages and Disadvantages of Qualitative Research Methods
Posted at: 9/17/2019 5:54 PM
When it comes to qualitative market research, there are a variety of methods Drive Research uses to collect data. No two research methods are created equal, which is why we heavily consider the pros and cons of each market research method with every unique project. At Drive Research, there is no such thing as a “one size fits all” market research study. Each project is handcrafted by our qualitative and quantitative research team to best fit specific needs and accomplish the goals of our client
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Benefits of Hiring a Focus Group Recruitment Company
Posted at: 6/20/2019 7:11 PM
A critically important piece of focus group market research is recruiting. The small group of people recruited for focus groups represents a much larger target audience in which a company or brand is trying to reach. A focus group recruitment company understands this better than anyone else. Companies who recruit for focus groups are experts in finding justified, quality participants to join a group discussion to uncover key business action items. Are you a hotel looking to find parents of you
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Market Research with Generation Z | 4 Things You Need to Know
Posted at: 6/10/2019 3:31 PM
With all the talk of Millennials seemingly killing and reviving industries every day in the news, you might not have noticed that Generation Z is entering adulthood. In fact, the oldest "kids" in Generation Z are now 23 years old! Like it or not, these are your upcoming market research respondents. Businesses can no longer afford to solely focus on Baby Boomers and Millennials with a new generation of buying power around the corner. They currently already influence 93% of household spending. I
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Mock Trial Recruiting and Facility
Posted at: 4/24/2019 2:02 PM
Discussion groups are often conducted in the initial discovery stage of mock trial research. These mock trial discussions follow a very similar flow to market research focus groups. These allow attorneys to better understand common juror concerns and experiences in order to determine what areas of the case need further explanation or educate in an actual court case. In order to achieve the most life like results, a legal team will choose to rent a mock trial facility and recruit mock jurors wh
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2 Sure Fire Ways to Ensure 100% Turnout for Focus Groups
Posted at: 3/5/2019 8:43 PM
In this post, I discuss some basic tips to help with recruiting for focus groups. The ultimate goal with every focus group recruit is to achieve 100% participation or a perfect show rate. What is a focus group? A focus group is a collection of diverse or similar people assembled to give feedback and opinions on specific products or services. It is a market research strategy that is conducted by a moderator to discuss qualitative data of a person's beliefs and preferences. These groups cons
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Qualitative Recruiting and Focus Group Rental | CPG Case Study
Posted at: 2/26/2019 7:41 PM
Drive Research works with companies and organizations across the world to recruit and host focus groups in Syracuse, NY. With our brand new focus group facility being added for 2019, we have already hosted a number of focus groups on-site spanning from grocery and consumer packaged goods (CPG) to home energy and utilities. In this case study, we provide an overview of a recent project completed for a meatless substitute product at our facility. Learn more about the overview for the project, our
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5 Tips to Recruit Participants for Qualitative Market Research
Posted at: 2/12/2019 6:39 PM
Recruiting participants for qualitative market research is no easy task. If your organization has never embarked on this before, it may make a lot of sense to reach out for some advice or a quote for the job from a qualitative recruiting company. There are several factors your organization will need to excel at in order to make the recruitment project successfully. In this post, I discuss 5 tips to assist with your qualitative market research recruiting. They are aimed to make the process effec
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3 Signs You Are Not Recruiting for Focus Groups Correctly
Posted at: 11/30/2018 9:31 PM
When it comes to recruiting for focus groups, there is the easy way, and the right way. Working in the market research industry for about 15 years, it becomes easier to point out the difference. Yet, organizations far too frequently opt for the easy and inexpensive route. Focus groups are one of the most common methodologies in market research. Because of this, many organizations opt to try to run their own focus groups internally. The groups are often developed on a whim among professionals wi
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How to Recruit for Market Research | Our 4-Step Guide
Posted at: 10/16/2018 2:25 PM
Many market research projects, particularly for qualitative research, involve recruiting. Recruiting for market research involves seeking individuals with specific characteristics to participate in a study. An in-home usage test (IHUT) is a good example of a type of study that uses market research recruiting. Oftentimes, organizations look for individuals in specific markets who are likely to use its product. Learn more about how an IHUT project works. Before the IHUT can begin, a market resea