Resource Center

Market Research Resources

Stay Informed with Expert Tips, Industry News, and Best Practices

Featured Resource

Your Guide to Choosing a Market Research Firm

Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. In this comprehensive guide, we’ll take you through the essential steps to consider when hiring a market research firm.

Man doing market research on computer

Article Contents

How-to-Measure-Product-Awareness-and-Purchase-Intent

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/08/How-to-Measure-Product-Awareness-and-Purchase-Intent-768x377.jpg" alt="How-to-Measure-Product-Awareness-and-Purchase-Intent" width="768" height="377"/>

Person taking a survey on a tablet

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/11/How-to-Choose-The-Best-Market-Research-Methodology-1-768x402.jpg" alt="Person taking a survey on a tablet" width="768" height="402"/>

Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/08/Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1-768x243.jpg" alt="Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1" width="768" height="243"/>

Person participating in online focus group on their laptop

dark silhouette of equipped american football player with ball against white smoke

Valentine's Day Candy Hearts

Business people at networking event

Coffee Packaging Mockups

May 15, 2025

Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/08/Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1-768x243.jpg" alt="Eye-Tracking-Market-Research-How-to-Execute-a-Successful-Shelf-Testing-Study-1" width="768" height="243"/>

Guides

May 15, 2025

How-to-Measure-Product-Awareness-and-Purchase-Intent

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/08/How-to-Measure-Product-Awareness-and-Purchase-Intent-768x377.jpg" alt="How-to-Measure-Product-Awareness-and-Purchase-Intent" width="768" height="377"/>

Blog Posts

May 15, 2025

Person taking a survey on a tablet

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/11/How-to-Choose-The-Best-Market-Research-Methodology-1-768x402.jpg" alt="Person taking a survey on a tablet" width="768" height="402"/>

Blog Posts