The retail landscape is constantly evolving, driven by changing consumer behaviors, technological advancements, and the ever-expanding digital marketplace. To thrive in this challenging environment, brands need to harness the power of retail market research to gain a deep understanding of their customers and seize every opportunity for growth.
At Drive Research, we understand the fierce competition retailers face to capture consumers' attention, loyalty, and ultimately, their business. As a full-service market research company, we are dedicated to helping your retail business navigate through these complexities and unlock the true potential of your brand.
Whether you are a brick-and-mortar store looking to optimize your in-store experience or an e-commerce giant aiming to enhance your online presence, our team of experienced researchers and analysts is here to support you at every step of your journey.
Leading Retail Brands Choose Us for Market Research
Our Retail Market Research Services
Our qualitative and quantitative research services are tailored to provide you with valuable insights into the minds of your customers. Armed with this knowledge, you can make data-driven, strategic choices that resonate with your target audience and build lasting brand connections.
Here are just a few of the many retail market research options we offer.
Online Surveys
Collect measurable insights into shoppers' preferences, habits, and motivations, to uncover the key drivers that influence their purchase decisions with online surveys.
Our retail market research company conducts various types of surveys such as:
- Ad concept testing surveys
- Brand awareness surveys
- Brand tracker surveys
- Geofencing surveys
- Pricing surveys
- Customer and employee surveys
Focus Groups
Our retail focus groups go beyond merely gathering opinions. They provide an invaluable opportunity for your retail business to connect directly with your target customers.
We offer various options to host group discussions. Our clients have the option to conduct the focus groups at our Syracuse facility, at a location of their choosing, or remotely with online focus groups.
Additionally, Drive Research can oversee focus group recruitment, moderating, reporting, and more.
Shop-alongs
Rather than surveying someone as they leave a retail or grocery store, shop-alongs involve an interviewer accompanying customers as they browse the store for things to buy.
The purpose of a shop-along is to uncover thoughts, influences, preferences, and motivations when customers are shopping for a product.
The real-time nature of the research enables Drive Research to delve into the psychology of consumer decision-making as it unfolds.
Market Segmentation
Market segmentation is the process of dividing a vast market into smaller, distinct groups of consumers who share common needs or characteristics.
By categorizing customer groups by their unique preferences and behaviors, retail brands can customize their product offerings, messaging, and promotional tactics for optimal engagement and sales.
Unlock the potential of consumer segmentation by downloading our Grocery Shopping Consumer Segmentation report for more details.
Website User-Experience (UX)
Website UX research with Drive Research ensures your online platform is user-friendly, intuitive, and optimized for customer satisfaction.
By understanding how visitors interact with your online store, identifying pain points, and uncovering opportunities for improvement, you can enhance the overall online shopping experience and increase customer engagement.
All of which work to drive higher conversion rates and sales.
Gain valuable insights into customers' preferences and stay ahead of your competition by conducting custom retail market research.
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What Brands Are Saying About Our Retail Market Research Company
Our success is your success. Retail brands employing market research with Drive Research remain a step ahead of their counterparts in a highly competitive industry. It’s why we’ve earned a near-perfect 5-star Google rating. Don’t just take our word for it. Here is why our clients love working with us.
Contact Our Retail Market Research Company
Embrace the power of retail market research with Drive Research. Complete the form below. A member from Drive Research will follow up with you shortly.
Frequently Asked Questions About Our Retail Market Research Company
What is market research in the retail industry?
Market research in the retail industry is the systematic process of gathering, analyzing, and interpreting data related to consumers, products, and market trends. It helps retailers gain valuable insights into their target audience's preferences, shopping habits, and needs, enabling them to make informed business decisions, optimize marketing strategies, and enhance the overall customer experience to drive growth and success.
How to do market research for a retail store?
To conduct market research for a retail store, start by defining your research objectives and target audience. Utilize a combination of methods such as surveys, focus groups, interviews, and observation to gather data on consumer preferences, shopping behaviors, competitor analysis, and market trends. Analyze the findings to identify opportunities, optimize product offerings, and tailor marketing strategies to meet the specific needs of your customers and gain a competitive edge in the retail industry.
How much does retail market research cost?
The cost of retail market research can vary widely depending on the scope of the project, the research methods used, the sample size, and the complexity of the research objectives. It is best to contact a market research company directly to discuss your specific needs and obtain a customized quote for your retail market research project.
Request a Quote for Retail Market Research
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We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies.