Infographics are an effective way for you to showcase data and information in visual form.
Not only is this appealing to the eye, but infographics also take the data and make it more digestible. In doing this, an audience can quickly learn and understand the topic at hand.
Infographics are highly customizable to match whatever topic they display, making them a useful tool for anyone. In fact, we're big fans of including them in our work and reports for clients.
To learn more (and maybe even become an infographic expert) keep reading!
What Is an Infographic?
The term "infographic" provides a visual representation of data or information. Often, infographics are used to display data about more complicated, complex topics. Doing this not only makes the content more digestible, but memorable as well.
A successful infographic will often include graphics/images, charts, and other related features. While they use text, this is not a key feature of an infographic.
Additionally, due to their versatile nature, infographics can be used across industries from education to tech to market research (and everything in between).
Our third party research firm details what it takes to create an effective infographic:
What Is the Purpose of an Infographic?
A good infographic will relay data in a simplified, easy-to-understand way. The main goal is always to ensure those viewing it have a clear knowledge of the data presented (which is why infographics are so useful for complex topics).
Not only should infographics immediately grab the viewer's attention with visual data points, but they should remain engaging from start to finish. This means that the graphics, text, and other features are consistent throughout and relate to each point.
Think of it as telling a story!
5 Elements of Infographics
To make a truly successful infographic, there are a few points you never want to miss - keep reading to learn what those are.
Data Visualization
Successful infographics will include a variety of data visualization techniques. Often, this includes a mix of charts, graphs, and other visual aids to guide viewers along.
While it may be tempting to get carried away with fun graphics and other additions, a good infographic won't look too "busy." Ensure there is clear and accurate visual representation included to relay the data.
Content
Any content included in an infographic should be relevant to the topic and accurate. This is especially key because infographics don't include loads of content - so what you do include should be 100% necessary.
Additionally, always ensure the content leads back to the main topic/message you're trying to convey.
Design
A good infographic design involves a cohesive color scheme, readable fonts, and an attractive overall layout.
The goal here is to guide the viewer's eye through the information, and featuring quality visual aids will help in this. This will be somewhat influenced by the topic.
For example, an infographic for healthcare professionals will likely look different from an infographic designed for social media marketers.
Graphics and Icons
Speaking of design, the graphics and icons you include in an infographic should add to it, not take away.
Instead of having your graphics be the star of the show, think of them as a helpful aid to
complement the data included. Ultimately, all the visual elements used in an infographic should work together to convey its message.
Storytelling
A successful infographic will always tell a story.
It will have a clear beginning, middle, and end to help guide the viewer smoothly from point to point. Aside from simply keeping the reader interested in the content, this also helps them make sense of the data shown.
Tips to Creating Infographics
Creating an infographic can seem daunting, but it's easier than you think. Approaching the design process with a clear view of what you want will help to guide you throughout the entire process.
Below, we'll provide some of our favorite tips to providing an infographic.
Know Your Audience
You should always tailor your infographic to the specific preferences and needs of your target audience.
For instance, you'll want to consider their level of knowledge on the topic and how the data in the infographic relates back to that. This ensures that the data will be helpful to viewers.
Keep It Simple
The simpler, the better. Infographics are successful if they're not jam-packed with too much information.
Instead, only include the highest priority data and include enough white space to boost readability. As a result of this, the reader will be engaged instead of overwhelmed.
Use a Clear Structure
Organize your content logically. Start with a compelling headline, follow with key points in a logical order, and conclude with a summary or call to action.
An infographic should have a clear structure. Think about what structure works best based on the topic.
No matter the topic, though, a few points will always remain the same when crafting a compelling infographic:
- Strong headline
- Key points follow a logical order
- Include summary and/or call to action
Visual Hierarchy
Use size, color, and placement to your advantage.
Doing this will emphasize the most important elements of your infographic. During the review process, ensure the main points stand out and guide the reader's eye throughout the infographic.
Consistent Design
Consistency is key! This helps in creating a professional look and feel to the infographic, and is always something you want to strive for. Doing so will boost your credibility with your target audience, as well.
Additionally, it's a good idea to stick with a cohesive color scheme, font style, and visual theme.
Effective Data Visualization
You should always choose the right type of chart or graph for your data, as this will ensure data is presented accurately and clearly, avoiding misleading visuals.
Spend extra time reveiewing your infographic to make sure the visuals are relevant and up to par. It's helpful to put yourself in the viewer's perspective to help with this.
Readable Text
While infographics are more visual, the text style is still very important. Use legible fonts and appropriate font sizes. Limit the amount of text and use bullet points or short sentences to make information digestible.
The text you include should be the appropriate font size, helping with legibility.
Contact Our Market Research Company
Infographics are fantastic for relaying complex information in a digestible, even fun, way. Commonly used in market research, our team is well-versed in creating these useful tools.
To learn more about our market research services, get in touch with us today!
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
Lark Allen
As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.
Learn more about Lark, here.
