Survey writing is the backbone of your market research project.
The questions will dictate the responses you receive which will drive your data quality, analytical opportunities, and ultimately the business and strategic decisions to increase productivity, culture, and even revenue.
Having the best survey will stem from the questions you write and how your respondents interact with your survey.
Drive Research custom writes all of our own full-service surveys, mostly on behalf of clients we’re conducting research for, so you can trust that our information and expertise is experience based and have real-life application and use.
How Our Survey Writing Process Works
First, our market research team will meet with you to discuss your project goals and research objectives.
Once your goals are clear and objectives are outlined, we’ll start our process of writing, designing, and programming your survey.
The way we develop our surveys involves a process we’ve developed for a collective 80+ years as a team and is backed by decades of combined experience from our researchers.
Once your online survey is written, we'll share it with you to review, approve, and/or collaborate in the future. The review process can be as comprehensive as needed, but the goal is to have questions that you approve of and questions that are optimized for participants so that your organization gets the best data possible.
What We Consider When Writing A Survey Questionnaire
Surveys should be written with the goals and objectives of the research project in mind. We also believe that surveys should be designed with the respondent in mind so that the data collection process is as clean and accurate as possible. A good survey will ensure respondent engagement and detailed feedback while avoiding response bias and question fatigue.
Ask Clear Questions
Having clear, actionable questions in your survey is best for your respondents. The survey should be as easy to complete as possible for them.
Ensuring a high-quality and professionally written survey is crucial when using research to make business decisions that can impact revenue and profit. Making decisions based on improperly designed or mis-analyzed results can mean negative business outcomes, or even have financial implications.
One important thing to avoid is leading questions or questions that hint at an implied answer you’d prefer to have as an outcome. Having questions that are direct, unbiased, and seek clear feedback is much better for data collection and business decisions.
Keep Your Survey Short
Your survey should be as short and concise as possible. Your respondents won’t be impressed by a longer survey, and survey fatigue can lead to poor, inaccurate, or incomplete feedback.
If a survey becomes too long or too burdensome, questions can be split into multiple questions, and sometimes questions can and should be split into multiple surveys.
A standard survey may last 7-12 minutes, while a short survey can have a goal of under 5 minutes. The longest survey length typically allowed or tolerated is 15-20 minutes.
Some specialty industries or hard-to-reach audiences can carry survey lengths of up to 40 minutes, but in those cases there are high dollar amounts or reward incentives offered to participants.
Our team works with you to make sure your survey length matches what your target audience and budget will tolerate, and can design unique paths or program questions branching into your survey design to accommodate your specific needs.
Use Appropriate Question Types
Your survey questions will depend on a variety of factors. Our team will write and recommend specific market research questions types for your specific project. General and proven question types to use can include:
- Single-response list
- multiple-response list
- Open ended text box
- Ranking selection
- Single response grid
- Drop down menu
Gain valuable insights into your target audience and make data-driven decisions using high-quality survey writing when you work with Drive Research
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Why Choose Drive For Your Survey Questionnaire Writing Services
At Drive, we’re a full-service survey company and custom market research firm. We’ve written surveys for dozens of different industries and act as consultants for all clients who are in need of survey writing, design, and setup help. Our process for creating online surveys is what helps us get a 90%+ completion rate for our client surveys.
Along with survey writing, we help with response feedback, design, programming, fieldwork, data collection, analysis, and reporting. Drive Research can also help avoid common pitfalls and fundamental mistakes that come with survey creation and writing.
Contact Our Survey Writing Company
Drive Research is the premier provider of survey writing for businesses seeking to gather insights, opinions, and feedback from their target market. Contact us for survey questionnaire writing services to learn more information and pricing.