User Experience (UX)
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Case Study: User Experience (UX) Interviews for a Leading Media Agency
Posted at: 1/18/2019 1:48 PM
Nothing today stands as more important than providing a quality user experience (UX). When it comes to the success of a digital platform, a website must be easy to navigate, interactive, unique, and ultimately meets a visitor’s expectations for coming to the site. User experience (UX) research is essential for any organization directing traffic to a website, platform, e-commerce site, or app. For this reason, our full-service market research company recommended this methodology to one of the co
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User Experience (UX) Market Research Firm | Online Diary and Ethnography
Posted at: 7/17/2018 8:07 PM
This blog post is a recap of an example user experience (UX) recruitment project in 3 cities across the United States. Although Drive Research is a full-service market research company and often manages all facets of the project including moderating and reporting, for some projects our team is tasked with executing only the recruit. This outlines an example of this where Drive Research was responsible for the recruit-only in a 2-phased market research study with a national organization. Drive R
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Recruitment Firm for User Experience (UX) Market Research
Posted at: 6/12/2018 1:43 PM
Using real participants to test a website or software can offer a lot of value to an organization. As a designer we all have our own opinions on what looks good and what paths we expect users to take on a site. However, as we always talk about: Better is the opinion of the buyer or user of a product, not the seller or designer. Here is an example of how Drive Research can help your organization recruit participants for your next user experience (UX) project. This is an outline of a potential st
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Creating a Website? | Use Market Research to Ensure Success
Posted at: 11/13/2017 6:58 PM
Creating a website or redesigning a website can be a monumental task for a business. Regardless of whether you decide to take on this task yourself or use a third-party consultant, it will require a lot of your time and attention. Websites have become a must-have for any business or organization. With access to WiFi, mobile devices, and tablets, visiting a company website for more information is at everyone's fingertips. A website adds credibility to a business, gives potential customers more i
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Website Usability Market Research Company | 101 Crash Course
Posted at: 11/3/2017 3:37 PM
We all spend time online these days. In fact, according to Nielsen a few years back, a resident in the Syracuse DMA spends an average of 20 hours per week on the internet. That's an average too, so it includes all of the older age groups who may be online for only a few hours or not at all. With all of us spending so much time online, your customers are likely doing the same. Whether it is social media, e-commerce with the holidays coming, or reading news and information, websites are a critica
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How Do Web Interviews Work? | Market Research Company Buffalo NY
Posted at: 10/31/2017 7:47 PM
In the old days of market research you had 2 choices when it came to qualitative one-on-one interviews or in-depth interviews (IDIs): in-person or over the phone. With all of the advanced in technologies over the past 2 decades, participants are warming up to web interviews. Web interviews utilize screen sharing and video chat services online to hold research interviews with a participant and an interviewer. They could be 30 miles from one another or 3,000. Distance doesn't matter, which helps
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How Do User Experience (UX) Interviews Work? | UX Market Research Firm
Posted at: 8/17/2017 8:42 PM
One of my favorite all-time quotes I heard through some SEO training and UX colleagues is "you don't hire an interior designer to build your house and you don't hire a building contractor to design your living room.' This rings very true in the world of user experience (UX). UX supports the belief of path to least resistance. Teachings tell UX analysts to understand the main goals of a website, software, or platform, and make it as easy as possible for a user to get there. In as little, click
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How Do Website Surveys Work? | Website Survey Companies
Posted at: 7/9/2017 7:27 PM
Website surveys are an excellent way to capture in the moment feedback from users. Similar to the benefits of intercept surveys, market research conducted during or immediately after an experience is always the most reliable and accurate. To explain the value of in the moment market research, let's take a look at 2 examples. The first scenario is an example of in the moment surveys. This is one of the major benefits of website surveys which we'll talk about later in this post. The second scena
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Website Redesign Market Research for Higher Education Institutions
Posted at: 5/13/2017 6:09 PM
If you work for a college or university, a website redesign can feel like an overwhelming and daunting task right? How do I even get started? What do we need to keep? What do we need to change? All common questions you're likely asking yourself right now. Wouldn't it be great if you had data which pointed you down the right path? What if you could be handed data which gave you the knowledge, power, and confidence to know the decisions you made for your website redesign reflected what your users
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Pairing Web Analytics with User Experience (UX) Research
Posted at: 1/3/2017 7:33 PM
In this post I am going to share ways you can ingrain simple user experience (UX) feedback into your web analytics data. Whether you use Adobe, Google Analytics, or other web analytics tracking platforms, all businesses can benefit from learning more about the "why" behind the clicks in addition to all of the "what" data you collect. Isn't UX used only during web development and for new designs? Many businesses choose to use UX research only during times of web development. UX research and eva
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6 Takeaways from Web Analytics | An Hour a Day Book Review
Posted at: 12/14/2016 4:43 PM
A while back I finished reading the book titled Web Analytics: An Hour a Day written by Avinash Kaushik. Without a large amount of awareness on web analytics training or prior experience in the web analytics field, it turns out the book and his principles are fairly well-known in the industry and among colleagues. The author has subsequently written a follow-up book titled Web Analytics 2.0 which is on my short list. Although the book is specifically geared towards web analytics terms and proces
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6 of the Best Web Analytics Quotes
Posted at: 12/4/2016 8:53 PM
Over the past few months I've come across quite a bit of content online regarding tips for web analytics, data analysis, and big data. One of the biggest changes in data analysis over the past decade has been a shift from primary research to one with more involvement in web analytics. Big data needs to be integrated into your data analysis approach. The shift is from "finding enough data" to "not being overwhelmed by the amount of data." Although the analysis process and techniques can prove to