At Drive Research, we’re passionate about the Voice of Customer (VoC)—for your customers and for your business. We believe that understanding and acting on customer feedback is crucial to business success. It’s not just what we do; it’s why we exist.
Our certified team members specialize in VoC surveys and customer experience (CX), bringing deep expertise to every study. At its core, VoC is about empowering your customers to shape your strategy through actionable data.
Whether through customized surveys, phone interviews, focus groups, or other methodologies, our VoC approach places your customers at the center of your business strategy.
Voice of Customer market research involves gathering and analyzing feedback from customers to understand their needs, expectations, and experiences. Whether that be through surveys, focus group, or a combination of quantitative and qualitative methods – we can help. Our VoC company designs custom and unique research plans for your project from survey design to fieldwork to analysis. Here are the different types of VoC research we specialize in:
Comprehensive survey management for high-quality respondents and accurate data.
Boost satisfaction and retention with unbiased feedback and expert analysis.
We provide in-person or online focus group recruitment, hosting, moderating, and reporting.
Translate conversations into actionable recommendations with our full-service phone surveys.
Gain detailed, qualitative insights into customer experiences and opinions through one-on-one conversations.
Gather NPS insights to guide data-driven decisions that enhance customer satisfaction and increase retention.
Identify and measure the intricacies of customer interactions and gain a deeper understanding of their experiences.
We utilize multiple surveys at critical touchpoints of the buying journey to provide an ongoing loop of insights.
Receive a proposal of the project’s cost and workplan based on your unique needs.
Meet your dedicated project team and get aligned on objectives, expectations, and timelines to ensure a mutual understanding of goals.
Whether it be VoC survey questions or a focus group moderator’s guide, we create custom questions to answer your most pressing business challenges.
We execute the data collection process and analyze the data to uncover insights related to research objectives.
Our team presents the research findings and provides strategic recommendations to guide decision-making.
Unlike DIY survey tools, Drive Research operates as a full-service market research company. We act as your trusted experts from survey design and programming to fieldwork and data cleaning to analysis and reporting. This full-service model not only saves you time and resources but also guarantees the accuracy and reliability of your data. By leveraging our comprehensive support and industry knowledge, you receive high-quality insights that drive informed decisions and strategic actions.
When working with our team of certified VoC professionals, you’ll receive more than an export of charts and graphs. Beyond delivering raw data, we analyze and interpret the findings to offer strategic insights and practical advice on how to leverage the information effectively. Our goal is to ensure that you not only understand the data but also have clear, actionable steps to address key issues, capitalize on opportunities, and align the insights with your business goals.
We prioritize transparent communication and timely updates, keeping you informed at every stage of the process. From initial consultation to data analysis, we provide regular progress reports and are readily available to address any questions or concerns. Our commitment to responsiveness means you receive prompt feedback and support, allowing for a collaborative and seamless research experience. This dedication to keeping you well-informed enhances your confidence in the research process and ensures that the final deliverables align with your expectations and needs.
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