Voice of Customer
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4 Tips from Our Voice of Customer Research Firm
Posted at: 9/5/2017 1:29 PM
We've said it before and we'll say it again, our Voice of Customer research firm believes VoC offers some of the best ROI in the industry. If you are looking for a cost effective way to dip your toe into the market research waters, customer surveys are where you should start. Why? The largest cost involved with market research is the cost to acquire sample. This could be a cost to recruit, a paid out sum to purchase a list, or a pay-per-completed survey model if your organization uses a panel.
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4 Market Research Webinar Topics | VoC, CSAT, I&A, and the Golden Rule
Posted at: 8/31/2017 3:25 PM
Hi, I'm Emily, Research Analyst at Drive Research! Haven't met me yet? Here's a few fun facts - I am a dog lover but don't have a dog, a water bottle carrier, an avid color coder, and I love the opportunity to talk about what I do. In the spirit of my love to communicate, I recently participated in a webinar sponsored by SurveyGizmo titled, "Tricks of The Trade: Learn How to Supercharge Your Brand with Research". Here's more about the webinar if you're a detail hunter like me. The webinar featu
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8 Member Survey Questions for Your Credit Union
Posted at: 8/2/2017 6:38 PM
As a credit union market research firm, we know a thing or 20 about writing quality and actionable member surveys. These come in the form of mail surveys, phone surveys, and email surveys for your members. Although the methodology may differ, there are several best-practice member survey questions you should be addressing in your reach-out. Make sure you consider these 8 questions in your next member survey at your credit union. Here are 8 best-practice member survey questions for your next
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5 Voice of Customer (VoC) Research Questions
Posted at: 7/30/2017 6:15 PM
Love learning? Me too. In the spirit of my love to learn and (gasp) almost back to school season, I recently, took a Voice of Customer (VoC) research certification course! The course provided an in-depth look at VoC research and got me thinking... What are the best questions to ask? Is there such a thing as best questions to ask? Spoiler alert – Yes. There are standard best-practice questions to ask in VoC research, however, phrasing and follow-up questions can always be modified to fit the
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5 Reasons We Love Voice of Customer (VoC) Research (And You Should Too)
Posted at: 6/25/2017 2:48 PM
There are many benefits of commissioning and using market research. Some reasons stem from proof of concept to start a new business venture. Other objectives include identifying new geographies to expand your reach or market potential. Another common reason organizations explore the use of market research is simply to reach out and learn from customers. Enter Voice of Customer market research or VoC. VoC market research is purely designed to gather feedback from? You guess it. Customers. This
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Is Market Research Worth the Cost? | Voice of Customer (VoC) Firm
Posted at: 5/14/2017 6:13 PM
The naysayers of market research often give the process a bad rap. Some of the common negatives misconceptions include market research being too expensive or too time consuming. Many feel it's money is better spent elsewhere like advertising or marketing. For those who have never embarked on Voice of Customer (VoC) or market research in the past, there is a certain ambiguity around the value and ROI of the process. Here are the top 8 reasons businesses avoid market research. Market research ne
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Voice of Customer (VoC) for Manufacturers | Buffalo Market Research
Posted at: 4/23/2017 5:25 PM
Voice of Customer or VoC is the process of collecting customer and potential customer feedback to obtain answers to the most pressing questions at your business. A VoC market research company works with you to develop objectives, customize questions, and develop targeted lists. Then the VoC firm manages the fieldwork, completes a comprehensive report, and makes recommendations based on the feedback. Drive Research offers both qualitative (deeper exploratory focus) and quantitative (reliable data
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6 Ways Voice of Customer (VoC) Sets the Table for Successful Digital Marketing
Posted at: 3/28/2017 8:07 PM
All successful teachers have a strong lesson plan to layout structure throughout the school year. All architecture and construction firms have a well-designed blueprint before they place a shovel in the ground. All Superbowl winning teams have a gameplan heading into the big game. Although, I don't believe the Patriots' gameplan included anything about being down 28-3 in the second half. Finally, all the best marketing campaigns have a roadmap with data-driven strategies. Don't they? Voice of
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Using Voice of Customer (VoC) to Guide Website Design | Market Research Syracuse, NY
Posted at: 2/18/2017 6:21 PM
Many websites are designed without obtaining any feedback from the most important person of all: the user. As a result, the structure and copy of a website is based on several discussions with in-house users and web designers. It creates a "here is what we wan to talk about" mentality instead of a "as a customer, here is what I want to learn about" perspective. It's unfortunate but this is far too often the case when it comes to website development. Copy is often rushed to be put together witho
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Why Organizational Charts Are Backwards | Using VoC to Drive Change
Posted at: 11/21/2016 7:29 PM
Organizational charts. We've all seen them. Most of us probably own a box or circle somewhere in the endless flow of relationship diagramming saved somewhere on the abyss of your company's cloud or shared drive. It shows us our "fit" in an organization and how it relates to who we report to, what division we work in, and who ultimately reports to us. It can be comforting in a way for many to see how their role impacts the organization. Unfortunately, they are all wrong. Organizational charts an
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Here's How the Best VoC Market Research Companies Excel
Posted at: 11/11/2016 6:23 PM
Be leery if a relationship with your new voice of customer (VoC) market research company or consultant starts with them telling you their whole life and company story. Market research, in essence, is about listening to your customers needs. It's not telling customers how a product or service meets needs before you tell them. Although credentials and experience are important to pass the eye test, as the buyer you should wonder about the authenticity of such a pitch. Experience and relevant creden
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Using VoC to Drive Product Innovation | Feasibility Study Firm
Posted at: 8/9/2016 5:55 PM
Do you have a customer-centric approach for your research and development (R&D) process? If not, your inwardly focus on perceived benefits and importance of your products and services could be skewed. As a company you should be engineering and developing products and services that fill gaps for your customers. It takes time to understand those gaps by asking your customers, not basing them on internal assumptions. It's an ideal fit for voice of customer (VoC.) If they have a problem, you need