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Blog:Valentine's Day Statistics, Facts, and Trends for 2023

20+ Sweet Valentine's Day Statistics & Facts for 2024

Posted at: 12/1/2023 1:30 PM

Americans will open their hearts (and wallets) for Valentine’s Day 2024. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! Below are some of our top Valentine's Day stats from this post: Up to 52% of consumers celebrate Valentine's Day Around 3 in 10 Americans will go into credit card debt from V-day spending 35% of

Small Business Saturday Statistics [2023]

by Lark Allen

Posted at: 11/7/2023 1:30 PM

Between the whirlwind of Black Friday and Cyber Monday is Small Business Saturday. This festive shopping day is designed to draw consumers to buy from local businesses, providing a sense of community across the country. Recently, Drive Research ran a national survey to uncover consumer habits during Cyber Week. Take a look at some of our top Small Business Saturday statistics that we found below… 36% of Americans plan to shop on Small Business Saturday 2023 Women are 5% more likely to shop o

The Statistics You Likely Didn’t Know About Online Dating Apps (2023)

by Austin Parker

Posted at: 10/31/2023 12:30 PM

In the ever-evolving landscape of modern romance, online dating apps have emerged as one of the top sources for finding and making love connections. Platforms like Tinder, Hinge, and Bumble continue to reshape how people meet and interact with potential partners. Yet, behind the swipes and profiles lie many intriguing dating app statistics that often go unknown. In this post, our market research company shares the latest and most surprising data points surrounding online dating, shedding lig

75+ Fast Food Consumption Statistics

by Emily Rodgers

Posted at: 9/19/2023 1:30 PM

Indulging in fast food has become a cornerstone of modern dietary habits, shaping the way many of us approach mealtime. Knowing that we surveyed over 950 consumers to collect the latest and most essential fast food consumption statistics such as: 2 in 3 people consume fast food at least once a week (65%) Males are nearly three times more likely to eat fast food daily than females On average, people spend $148 on fast food each month 40% of American consumers use drive-thrus to purchase fast

Skincare Statistics and Trends in 2023

by Emily Rodgers

Posted at: 8/24/2023 12:30 PM

In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist

Sports Betting Statistics, Trends, & Predictions

by Emily Rodgers

Posted at: 8/2/2023 12:30 PM

Live spectator sports have been ingrained into American culture for decades. Not only has interest in sports been tied to the art of competition, but sports are also viewed as an avenue of entertainment. At a macro level, the love and interest of sports generate billions of dollars in revenue in forms such as merchandise, ticket sales, and even TV or viewing contract rights. Recently, sports betting has become both a revenue driver as well as a piece of American culture. Knowing that we’ve su

40+ Thanksgiving Statistics to Gobble Up [2023]

by Lark Allen

Posted at: 7/24/2023 7:59 PM

Thanksgiving is a time for gratitude, family, and of course, plenty of delicious food. But beyond the traditional festivities, there's a wealth of intriguing Thanksgiving statistics that shed light on how many people celebrate. In this data-packed blog post, our market research company has compiled the best Thanksgiving statistics that are sure to amaze you. From the staggering number of pies consumed to the most popular Thanksgiving destinations, these figures provide a unique glimpse into t

Blog: Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

by Emily Rodgers

Posted at: 5/31/2023 12:30 PM

The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour

Electric Vehicle (EV) Statistics: Are Electric Cars the Future?

by Emily Rodgers

Posted at: 3/2/2023 2:44 PM

It’s no secret that choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider buying an electric car for thei

Starbucks Market Research Strategy: What It Is & Why It Works

by Kaitlyn Bretagne

Posted at: 2/10/2023 1:30 PM

There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o

Working in Market Research: How to Make an Impact With Data

by Drive Research Team

Posted at: 2/1/2023 1:30 PM

Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR

2023 Grocery Shopping Trends, Statistics, and Outlook

by Bryan Champ and Tim Gell

Posted at: 11/15/2022 1:30 PM

There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c