Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Much Does a Focus Group Cost?
Posted at: 4/28/2023 12:30 PM
How much does a focus group cost with the help of a third party? The cost of a focus group depends on several factors, but as a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. Factors that impact the cost of focus groups include: Number of participants Number of focus groups Length of the focus
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How to Improve Your Website User Experience (UX)
Posted at: 4/26/2023 12:30 PM
Whether you're in a small business or a larger organization, we all want customers to engage more, buy more, and return to our websites more often. But, how do you get them there? The answer is simple: You need to improve your website's user experience (UX). Poor user experience is one of the biggest reasons customers abandon websites. And when your users experience bad UX, 91% don’t complain and just disappear without leaving feedback. What's the solution? Companies should invest money a
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8 eBanking Marketing Strategies to Boost Your Online Bank
Posted at: 4/25/2023 12:30 PM
As technology continues to transform the banking industry, more and more customers are turning to online banking solutions. eBanking, or Internet banking, is becoming increasingly popular due to its convenience, speed, and accessibility. As a result, financial institutions are now recognizing the need to develop effective eBanking marketing strategies that can help them reach and retain their customers in the digital era. In this blog, we’ll explore marketing strategies that online banks and
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How to Recruit for Focus Groups in 5 Steps
Posted at: 4/21/2023 12:30 PM
The process to recruit for focus groups is similar to many other types of qualitative market research. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research describes exploratory methodologies that explore the mindsets, perceptions, and decision-making processes of participants. However, these projects are only as good as the people you find to participate in them. In this blog post, our market research recruitment agency detail
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Telemedicine Satisfaction Questionnaires: Example Questions & Tips
Posted at: 4/17/2023 12:30 PM
Most insurance companies now cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual consultations. Even with the pandemic behind us, healthcare providers are still offering telehealth as an option because of its ability to reach patients anywhere. In fact, up to 80% of doctors believe their patients have improved access to medical care by using telemedicine methods. With its ongoing usage, telemedicine satisfaction que
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Travel & Tourism Market Research Options [+ Pros & Cons]
Posted at: 4/14/2023 12:30 PM
Americans have the travel bug. So much so that travel spending was up to $93 million this past February. And with increased travel comes the potential for fantastic trips – and ones straight out of a nightmare. So to avoid those negative outcomes, we strongly suggest investing in travel and tourism market research options. To help, this post will share several different market research options for those in the travel and tourism industry. Any one of these types of market research methods det
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Casino Customers Surveys: 5 Steps to a Winning Study
Posted at: 4/12/2023 12:30 PM
In today's highly competitive casino industry, understanding customer preferences and behavior is crucial for casinos to stay ahead of the curve. Casino customer surveys help to understand visitor preferences & behaviors to remain ahead in a competitive industry. This article shares how to survey casino members and customers. One way to gain valuable insights into the minds of casino goers and gamers is through customer satisfaction surveys. Casino customer surveys can help your entertainment
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Hybrid Research: Combining Qualitative & Quantitative Methods
Posted at: 4/10/2023 12:30 PM
Deciding between qualitative or quantitative research methods? Who says you have to choose? With hybrid market research, you don't have to. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. But, with hundreds of types of market research methodologies to choose from, it is easy to get bogged down in choosing just on
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How to Conduct Market Research with Cannabis Users
Posted at: 4/9/2023 12:30 PM
The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked by cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed? How can we effectively advertise to our target audience? Conducting market research
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12 Benefits of Employee Surveys
Posted at: 4/6/2023 12:30 PM
Employee surveys are one of the most valuable yet underutilized market research methodologies available. With so many benefits of employee surveys, organizations can take a step in the right direction by understanding the needs of their team. What's on your employees' minds? What do they like most about your organization? What needs to be improved? What do they think about leadership? Conducting this type of market research is a very effective tool in driving real change for an organizat
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How to Measure Cannabis Consumer Buying Habits
Posted at: 4/4/2023 12:46 PM
As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us
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![Blog: Conducting Cannabis Customer Surveys [+ Example Questions]](/media/4903/cannabis-plants.png)
Conducting Dispensary Customer Surveys [+ Example Questions]
Posted at: 4/4/2023 12:30 PM
There is no question about it. The continued effort to legalize cannabis is presenting a massive change to the recreational and consumption habits of tens of millions of Americans. However, capitalizing on this growing field requires having the appropriate information about who your customers are and what they think of your product, service, and brand. It is why cannabis customer surveys are becoming a popular tool in the industry. A dispensary customer survey will provide helpful insights