Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Customer Effort Score? [+ How to Calculate CES]
Posted at: 8/11/2023 12:30 PM
In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. They demand frictionless journeys, minimal hurdles, and effortless resolutions. This shift in customer expectations has led to the ascent of Customer Effort Score (CES) as a fundamental measurement, offering businesses a comprehensive insight into the quality of their customer support, product design, and overall user experience. In t
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Higher Education Program Feasibility Market Research
Posted at: 8/10/2023 12:30 PM
Launching a new academic program in higher education is an endeavor that demands careful consideration and strategic planning. Before diving into the creation of a new educational offering, universities and colleges must conduct a comprehensive program feasibility study to assess its potential success. In this blog post, we will explore the essential role of program feasibility studies in the realm of higher education, and uncover the benefits they bring to institutions and stakeholders alik
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![Blog: Culture Assessments [Types, Benefits, & Sample Questions]](/media/5636/positive-work-culture-concept-1.jpg)
Culture Assessments: Types, Benefits, & Sample Questions
Posted at: 8/9/2023 12:30 PM
Understanding and nurturing the culture within an organization is crucial for its success and long-term sustainability. In fact, companies with good corporate culture report 4X higher revenues. In this blog post, we will delve into the various types of culture assessments that can shed light on your organization's values, work environment, and employee experiences. Plus, to help you get started, we will also provide a range of sample questions that can guide you in gathering valuable insight
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What is Syndicated Data? [Examples + Pros, & Cons]
Posted at: 8/8/2023 12:30 PM
If you find yourself in a situation where you don’t have the funds or time to complete a custom market research study, syndicated data is a great alternative. It is a form of secondary research that allows organizations to find insights into products, services, industries, competitors, and markets through existing information and sources. In this article, we’re going to explain what syndicated data is, how it works, and share some examples of it in practice. Syndicated Research: Definition
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What is RIM Weighting? [+ Benefits of Weighing Survey Data]
Posted at: 8/7/2023 12:31 PM
RIM weighting stands for Random Iterative Method. RIM weighting is a form of survey weighting the data supplied by market research respondents. It is a technique commonly used to weigh market research data to certain demographics such as age, gender, geography, income, etc. RIM weighting becomes more challenging and complex when weighing several different demographics, rather than just one. This blog post will cover why market research analysts use RIM weighting, the benefits of this type of
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Desk Research: What It Is and How You Can Use It
Posted at: 8/4/2023 12:30 PM
Access to reliable and relevant information is crucial for making informed decisions and staying ahead of the competition. This is where desk research, also known as secondary research or library research, proves to be an indispensable tool. By harnessing existing sources of data, from published reports and academic papers to market studies and industry analyses, desk research empowers individuals and organizations to delve into a wealth of knowledge without the need for expensive and time-con
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Top Customer Retention Strategies to Build Brand Loyalty
Posted at: 8/3/2023 12:30 PM
Customer retention is a vital aspect of any business, and it's essential to have a strategy in place to keep customers coming back. Building brand loyalty is one of the key ways to achieve this, and it can be achieved through a variety of tactics. In this blog post, we delve into the realm of customer retention strategies - a set of powerful tools and approaches designed to cultivate enduring connections with your clientele. We'll explore proven methods to keep customers coming back for more
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![Blog: Sports Betting Statistics, Trends, & Predictions [2023]](/media/5590/sports-betting-1.jpg)
Sports Betting Statistics, Trends, & Predictions
Posted at: 8/2/2023 12:30 PM
Live spectator sports have been ingrained into American culture for decades. Not only has interest in sports been tied to the art of competition, but sports are also viewed as an avenue of entertainment. At a macro level, the love and interest of sports generate billions of dollars in revenue in forms such as merchandise, ticket sales, and even TV or viewing contract rights. Recently, sports betting has become both a revenue driver as well as a piece of American culture. Knowing that we’ve su
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Brand Naming Research: How to Choose the Best Business Name
Posted at: 8/1/2023 12:30 PM
Finding the perfect business name is no easy feat, and it requires a strategic approach that combines creativity, market research, and a deep understanding of your brand's values and objectives. In this blog post, we will walk you through the essential steps of brand naming research, providing valuable insights and practical tips to help you make an informed decision that resonates with your audience and sets you apart from the competition. Interested in conducting brand naming research? Dri
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How To Improve Customer Satisfaction (From Research Experts)
Posted at: 7/31/2023 12:30 PM
Improving customer satisfaction is the lifeline for the health of a business. Organizations with poor ratings typically last only a short time or have notorious reputations in the market. Organizations with consistently high ratings flourish, grow, and have brands synonymous with A+ experiences. Which one are you? In this blog post, our customer satisfaction survey company delves into the insights provided by research experts to understand the significance of customer satisfaction, effectiv
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Sports Betting Market Research Options to Consider
Posted at: 7/27/2023 12:30 PM
There's no doubt that the sports betting landscape continues to evolve. In fact, betting on sports accounts for up to 40% of all legalized gambling revenue nationwide. As it does, using market research will be crucial to help betting companies and platforms stay efficient, while also growing amongst the competition. Below are sports betting market research options relevant companies should consider in 2024 and beyond. Benefits of Market Research for Sports Betting Sites No matter the to
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Brand Positioning: What It Is & How To Measure It
Posted at: 7/26/2023 12:30 PM
Brand positioning is more than just sending emails and texts to try to increase interaction with consumers. In fact, research shows that 81 percent of consumers need to trust a brand to consider buying from it. Even though many think of companies as just products/services, it’s really important to understand which customers are looking for more from brands and which are looking for an easy translation. All of this and more come into play when trying to measure and improve brand positioning.