Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Looking to Conduct a Feasibility Study in Rochester? We Can Help.
Posted at: 4/16/2020 12:30 PM
Our Rochester market research company often refers to feasibility studies as the crystal ball of new business ventures. Are you thinking of opening a new office space in a new location? Do you have a great idea or concept for a business? Is there a new product or service you are thinking of developing? While a new location may seem like a perfect fit for your business or you may think your new concept is filling a gap in the market – it is never good to assume. It is necessary to determine
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Future of Banking Technology: Is Your Bank or Credit Union Prepared?
Posted at: 4/15/2020 1:30 PM
When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)
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Recession-Proof Business: How to Succeed During and After an Economic Downturn
Posted at: 4/15/2020 12:30 PM
As the COVID-19 pandemic worsens, it’s likely that the world will face a slow recovery. Many businesses and consumers are already preparing for the next recession as key parts of the United States yield curve have started to reinvert. The COVID-19 crisis will serve as a reset moment for many consumers and companies; the need for fresh and new marketing, advertising, and insights is now even more vital than before. Now more than ever, it is important to make smart, fiscally sound business decis
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Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm
Posted at: 4/14/2020 12:30 PM
At a time where many in-person market research methodologies have been forced to be re-examined, in-home usage tests (IHUTs) are still thriving. Since the COVID-19 spread began, several stronghold methodologies have been indefinitely shelved. Some of the impacted approaches include the following: In-person focus groups In-person interviewing In-person shop-alongs In-person home interviews In-person intercept interviews Any market research which involves face-to-face contact has been shifte
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Mystery Shopping for a Bank or Credit Union
Posted at: 4/13/2020 4:17 PM
It is often difficult to truly understand the customer experience (CX) at a bank or credit union. With so many different touchpoints and contacts, management teams often find it challenging to spotlight issues with a process, representative breaking protocol, or places in the customer journey that are sub-standard. Surveys can provide some insight into these areas, such as how was the customer service with a branch teller, loan officer, or call center representative. However, they fall short
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Quantitative Data Collection Methods – And How to Find Respondents
Posted at: 4/12/2020 12:30 PM
Market research comes in all shapes and sizes. Where a certain quantitative data collection method might work for one organization, may not prove to be as valuable for another. It is always important to evaluate your objectives and goals before diving into a quantitative market research study. To help narrow your options, our full-service market research company has compiled our 4 favorite approaches to collecting quantitative data. There are a variety of ways to conduct market research and
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How to Conduct a Community Survey as a Local Business
Posted at: 4/11/2020 12:30 PM
When was the last time you took a pulse of stakeholder feedback for your local business? It is essential to cyclically gauge brand metrics such as awareness, perception, and satisfaction – especially for small to midsize businesses (SMB)! Keeping a tab on customers, recent visitors, and the general community will ensure your organization has a roadmap to meeting its strategic goals. Organizations such as nonprofits, museums, and local attractions particularly benefit from understanding expecta
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Omnibus Survey Company | Here are 3 Advantages to Omnibus Survey Packages
Posted at: 4/10/2020 12:30 PM
As an omnibus survey company, we know a thing or two about running effective and cost-efficient online surveys. Omnibus surveys are an excellent way to get answers fast for your product, service, brand, or organization. They are typically short 1 to 10 question surveys sent to a general population audience in the U.S. to obtain feedback fast. Omnibus survey companies like Drive Research run survey cycles on a regular basis. If you have a more niche audience (i.e., Millennials), we can put toge
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Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19
Posted at: 4/7/2020 12:30 PM
To say the COVID-19 or coronavirus crisis has been a disruption to the economy would be a major understatement. All businesses have been affected by this with banks and credit unions being no different. Although the impact on both the health system and economy can make everyone think conservatively, the best businesses will use this time to better understand customers, make short-term and long-term institutional changes, and demonstrate your organization is thought leader in the industry by.
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Taking the 2020 U.S. Census as a Market Research Professional
Posted at: 4/6/2020 12:30 PM
It’s National Census Day (April 1st) as I’m sitting down to write this blog post, so what better topic to cover than the 2020 U.S. Census? I received the notification in the mail a few weeks ago to take the government-mandated survey. The U.S. Census is unique in that it is a form of market research that just about everyone in the country is familiar with. According to the official 2020 Census website, the data helps to determine congressional representation, inform hundreds of billions in fede
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4 Benefits of Using Facebook for Market Research During Coronavirus
Posted at: 4/5/2020 12:30 PM
Due to rising economic concerns caused by the COVID-19 pandemic, many businesses have pulled back or completely stopped their advertising spend. On the contrary, social media users have never been higher. Facebook recently shared its own data, noting that time across all apps (Facebook Messenger, Instagram, WhatsApp) had grown 70% since the crisis came to fruition. Right now, there is a major opportunity to leverage Facebook Ads for market research. With little competition, ads can be shown to
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Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers
Posted at: 4/4/2020 12:30 PM
A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound