Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Progress Bars: Do they Help or Hurt Survey Respondent Experience?
Posted at: 3/17/2020 12:30 PM
Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. What Are Progress Bars? Progress bars help respondents understand how quickly they are progressing through the survey. Before cl
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4 Market Research Methodologies to Consider During the COVID-19 Outbreak
Posted at: 3/16/2020 12:30 PM
Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore
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How Digital Marketing Research Will Change Your Advertising Strategy for Good
Posted at: 3/12/2020 12:30 PM
It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing
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Case Study: How to Conduct an Online Survey for an Airport
Posted at: 3/11/2020 12:30 PM
Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ
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How Much Should You Pay Participants in Market Research?
Posted at: 3/9/2020 12:30 PM
For those new to market research, how much to pay market research participants is probably one of, if not the most common question asked to our market research company. If you are reading case studies online, you are likely finding a wide array of reward amounts likely ranging from $5 gift cards to $500 checks. That is probably not helpful for your specific project. So how much should you pay market research participants? Unfortunately, the appropriate amount to pay market research participant
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How to Use Market Research to Become a Disruptive Brand
Posted at: 3/5/2020 1:30 PM
We live in a world where cars drive themselves, we can ask Alexa to turn the lights on, and packages magically appear on our doorsteps in two days or less. As consumers, we have started to expect more from the products and services we use each day. We’ve been given a taste of evolving technology combined with innovation and personalization, so now we seek out disruption from the brands we consume. Disruption is a way brands can meet customer needs, possibly even fixing a disconnect we didn’t e
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How to Choose an Employee Engagement Survey Vendor: 4 Things to Look For
Posted at: 3/4/2020 1:30 PM
Strong employee engagement is key to creating a workplace culture that facilitates high productivity and quality services or products. However, because employee engagement or satisfaction is often difficult to measure, this makes employee surveys particularly of value, but only when administered correctly. It is crucial to look for key characteristics when choosing an employee survey vendor. You'll want a vendor that helps with survey development, administration, analyzation, recommendations, a
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Brand Equity Study for Car Dealerships | Market Research Company
Posted at: 3/3/2020 1:30 PM
One thing is certain if you are a car dealership. You likely are spending a ton on your marketing and advertising for customer acquisition. It is one of the most highly competitive industries in the U.S. Dealerships compete for the same customers and work to win leads through SEO, PPC, infomercials, social ads, banner ads, and much more. The list goes on and your budget likely reflects that. But is understanding the true return on investment (ROI) on your advertising frustrating you? Your digi
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Case Study: Third-Party Survey Data Analysis Project
Posted at: 3/2/2020 1:30 PM
When fieldwork is closed on a survey, the fun is just beginning. It’s now time to analyze your survey data in a way that is useful and impactful on future business initiatives. What is the best way to analyze survey data? This is dependent on various factors such as how many and what type of questions were asked, how many responses were collected, what the survey data will be used for, etc. The good news is, you don’t have to do it alone. A third-party research firm, like Drive Research, can h
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Case Study: How to Use a Tracking Survey to Measure Customer Satisfaction Over Time
Posted at: 2/27/2020 1:30 PM
Many businesses across the country crave the insights from a customer satisfaction study. It is or should be one of the most critical components of a business’s acquisition plan. However, some organizations assume the customer feedback collected in a survey conducted a year or two ago, is still reliable in the present day. In order to make business decisions powered by insights and statistics, the data must be constantly evolving and up to date. For this reason, our customer satisfaction compan
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Why Focus Groups Are Important for New Product Development
Posted at: 2/26/2020 3:36 PM
Producing a new product is a time-consuming process that requires research and development (R&D) on a deep level. While the initial idea for the product can come internally from asking the right questions, it is not enough. You have to go beyond the ideas of your team and collect insight from the people who matter most: your target market. Market research for new product development can act as a gut check for what you may think is an ingenious product or service. Research can showcase how succ
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Example Focus Group Questions | What Should Be Included in a Moderators Guide?
Posted at: 2/25/2020 1:30 PM
Creating a focus group moderator’s guide can be tough - especially if you don’t know where to start. When creating focus group questions, the trick is to start simple and dive into bigger questions and ideas as the conversation flows. In this blog post, our focus group company will share insider tips on how to create focus group questions based on your goals for market research. To help get you started, we will also share a moderator’s guide for a focus group project we conducted at our facili