Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Cold Product Manufacturer Uses Qualitative Recruitment Firm for Online Focus Groups
Posted at: 9/6/2019 6:16 PM
Market research projects come in all shapes and sizes. While one organization may be looking for a multi-dimensional qualitative and quantitative study with many moving parts, another may only utilize a market research firm for qualitative recruitment. For example, Our qualitative recruitment firm receives this question a lot. “Does Drive Research offer qualitative recruitment services, even if my organization will not be using your focus group facility?” Of course we do! While we love utiliz
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4 Reasons Why Your Website Needs an Intercept Survey | Website Survey Company
Posted at: 9/5/2019 6:12 PM
Collecting data from current and potential customers may be easier than you think. That is, if you have the right tools! First up, what is a website intercept survey? Website intercept data is collected through online surveys. Survey questions can be tailored for any industry or type of customer and general user. Website intercept surveys can be short and include as few as 3 questions. Or, website intercept surveys can cover multiple objectives and include up to 20 questions. There are severa
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3 Tips for Product Development Research | Market Research Video
Posted at: 9/4/2019 5:56 PM
Whether you are an organization looking to introduce a new concept to the market or a tenured business needing to improve upon an already existing product, product development research is the first step to a successful launch. Many organizations rely on this type of market research to gain a competitive edge within their industry through informed decisions based on market opportunity and customer insights. While concept testing is necessary, it is even more so important to make sure your time a
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Defining the Value of Traditional Research Methods in a Digital World
Posted at: 9/3/2019 2:23 PM
As technology has evolved, people and how they operate have too. Once upon a time, market researchers couldn’t collect data by the push of a button, conduct interviews with respondents across the world via video chat, or analyze social media trends. Back in the day, market researchers had to mail out surveys and sit down with people face-to-face for interviews (*gasp*). However, just because the digital world has created an entirely new list of possibilities, doesn’t mean we have to leave behin
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5 Tips for a Client Dashboard | Online Survey Company
Posted at: 8/30/2019 2:20 PM
Who doesn't love the ability to view real-time data? We certainly understand why businesses who hire a market research company find value in it. A customized dashboard or portal is a powerful tool that gives an organization the ability to see data collected by their market research partner at their own convenience. Within market research, there is a high level of transparency to see exactly how an online survey is performing and up-to-the-second results. A client dashboard is a good fit for onl
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4 Reasons You Need to Use Video in Your Market Research
Posted at: 8/29/2019 2:30 PM
Video creation and consumption has exploded over the past decade. With YouTube ranking as the second largest search engine in the world, it is no wonder why marketers are hopping on the video train. In fact, according to this study, 64% of consumers purchase a product after watching branded video content. What does this mean for market research? Video can positively impact the way in which researchers collect feedback and data. Our market research firm has already incorporated video into qualit
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What is the Impact of Positive Online Reviews? | Online Review Management Company
Posted at: 8/28/2019 2:41 PM
What is the impact of positive online reviews to potential customers? Well, it turns out pretty significant. Don’t believe me? Check out these online review statistics pulled from a report compiled by INVESP. 90% of consumers read online reviews before visiting a business 88% of consumers trust online reviews as much as in-person recommendations Customers are likely to spend 31% more on a business with “excellent” reviews 72% say that positive reviews make them trust a local business more
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4 Reasons to Choose a Career in Marketing Research | Market Research Video
Posted at: 8/27/2019 2:53 PM
I’ve always said, “If loving data and creative writing are wrong, I don’t want to be right.” Marketing research is a true passion of mine. I love creating effective research and providing my clients with actionable results. It is always astonishing to me to see what a well-constructed survey can do for all types of businesses. Even if you do not share the same passion as me, working in market research can be an amazing experience. With hundreds of methodologies to conduct and several different
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2019 Car Dealership Market Survey Report | Automotive Industry Statistics & Analysis
Posted at: 8/23/2019 2:30 PM
Drive Research, a national automotive market research company, recently commissioned our 1st Annual 2019 Dealership Study for Central New York (CNY). This type of research is unprecedented in the Syracuse-region and does not exist on a relevant local audience like this for any dealership. With this 2019 car dealership market survey, we set out to answer car dealership’s most challenging business questions including: • How do car buyers budget for their next vehicle purchase or lease? • What is
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What is the Cost of an Employee Engagement Survey with a Third-Party?
Posted at: 8/22/2019 2:21 PM
It is likely you are already interested in conducting employee engagement research and are curious about the cost implications with hiring a third-party employee engagement survey company. First, let me commend you on wanting to collect feedback from your team. An employee engagement survey, while often underutilized, is arguably one of the most beneficial market research methodologies for businesses everywhere. Secondly, there are numerous benefits of administering this type of research with
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Online Reputation Management Explained in 60 Seconds | Market Research Video
Posted at: 8/21/2019 1:59 PM
Understanding the impact of customer ratings with online reputation management, or ORM for short, is influential to every business, big or small. It is a formal process to increase positive rating reviews from customers and clients by filtering out negative responses or poor reviews. To reap more benefits from implementing a reputation management process, it is a great idea to consult a market research firm. Why? Customer surveys are at the heart of what national market research companies, like
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College Student Focus Groups | Higher Education Qualitative Recruiting
Posted at: 8/20/2019 1:46 PM
As a higher education market research company, Drive Research has a lot of project experience with students at colleges and universities. Whether it is targeting college students for focus groups or a quantitative survey, our higher education market research firm can assist. Read more about a recently completed project for college student focus groups in Syracuse, NY. Qualitative Research Objectives A multicultural market research company in New York City hired Drive Research for a colleg