Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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2019 Halloween Statistics | Tricks and Treats by the Numbers
Posted at: 10/25/2019 6:55 PM
Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo
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The Top 3 Advantages of Geofencing in Market Research
Posted at: 10/24/2019 8:31 PM
GPS and mobile devices have unlocked a whole new level of targeting for market researchers. Before location tracking on smartphones, we could only tell if someone visited a location by seeing it with our own eyes or capturing a photo. We now have the technology to push online surveys to people remotely the second they enter specific coordinates across the world. This methodology in market research is known as geofencing or geotargeting. In a nutshell, researchers designate an area or areas on
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Meeting Space in Syracuse, NY | Conference Room Rental
Posted at: 10/21/2019 7:15 PM
Finding meeting spaces in Syracuse, NY can prove to be a difficult task. Depending on your needs some spaces may not offer the capabilities you need for the meeting or the location may not be convenient. It may take countless hours of research and calls to find a spot that meets your specifications. Find a meeting space in Syracuse, NY that is convenient, affordable, cutting-edge, and offers everything you need. Here are 14 benefits and amenities of the Drive Research meeting and conference
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Why Sourcing Research Participants Through Facebook is Better Than a Panel
Posted at: 10/18/2019 8:08 PM
That’s right, our market research recruitment company will come right out and say it – using Facebook to source research participants is better than using members of a research panel. Drive Research specializes in qualitative and quantitative market research services and have relied on both Facebook and panel lists through our hunt to recruit qualified participants. While using a research panel has its own advantages and disadvantages, it simply does not provide the same quality of participants
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3 Simple Ways to Get More Google Reviews for Your Business
Posted at: 10/16/2019 7:19 PM
When someone is in the market for a certain product or service, where do they typically go to find it? Google. When someone has never heard of a company before, where do they go to find more information? Google. Upon searching your company or the product and services you offer, potential buyers are also presented with customer Google reviews. Customer reviews in which you have no control over. Customer reviews in which could be the deciding factor into whether or not potential buyers give you t
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4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm
Posted at: 10/15/2019 6:57 PM
Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater
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5 Tips for Gathering More Effective Customer Insights to Drive Marketing Strategies
Posted at: 10/14/2019 7:12 PM
Market research is an important tool when it comes to understanding your customers better. By using market research methods, businesses can capture customer insights and understand their consumers’ ever changing opinions and emotions. Customer insight research is beneficial to companies in developing their communication and marketing strategies. By conducting customer insight research, your business will be able to better meet your customers' wants and needs, which forge positive relationships
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What is a Radius Recruit? | Explaining the Definition, Benefits, and Uses
Posted at: 10/11/2019 7:36 PM
Recruiting for qualitative and quantitative market research is an integral component in the success of a research study. Oftentimes it can be challenging to pin down the exact audience necessary to offer the accurate and high quality feedback businesses need to move the needle and see an increase in sales. This is extremely apparent when conducting market research for brick and mortar organizations. Is it possible to find market research participants that have recently visited a store location
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How to Recruit Gen Z Participants for Mobile Ethnography Studies
Posted at: 10/10/2019 1:32 PM
With each new generation comes new best practices of how to grab their attention and earn their business. This is no different of the newest buyers – Generation Z, or Gen Z for short. Marketing to Gen Z is unlike every generation before them. While this generation often gets a bad reputation for having a short attention span, once a business has demonstrated attention-worthiness, those of Gen Z can become immensely committed and focused. This is where market research comes into play. Market re
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4 Benefits of Mystery Shopping | Market Research Video
Posted at: 10/7/2019 2:04 PM
Mystery shopping or secret shopping is one of the most unique and engaging services in market research. What exactly is mystery shopping? Mystery shopping is a form of both qualitative and quantitative market research using professionally trained shoppers to evaluate an experience in a natural storefront or retail environment. It is not only for grocery stores, but any business that offers some level of customer service. This includes colleges, financial institutions such as banks or credit u
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Watch This Video Before Conducting Your Own Market Research
Posted at: 10/4/2019 1:39 PM
After deciding to conduct market research, the next consideration businesses often have is, “Should I conduct my own market research, or should I outsource this project to a third-party research company?” This decision may go one way or the other depending on the objectives of the study and the type of market research service the organization is hoping to use – employee surveys, customer satisfaction survey, intercept surveys, focus groups, etc. For example, a human resource team looking to co
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3 Mistakes that Ruin Customer Surveys and How to Fix Them
Posted at: 9/30/2019 8:09 PM
Customer surveys (CX) are an important component of any organization’s business strategy. They are essential for gaining competitive advantages, understanding strengths and weaknesses, forging positive relationships, driving business growth, and much more. Customer surveys are crucial to the success of any business. However, there are many common mistakes that ruin the survey experience for customers, resulting in poor quality data and feedback. In this blog post, our national customer survey