Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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5 Tips for First-Time Focus Group Recruitment
Posted at: 5/9/2019 5:24 PM
Focus group recruitment is one of the most impactful, yet challenging aspects of conducting qualitative research. As opposed to quantitative research which requires a large number of respondents for accurate statistical data, focus groups perform best with a much smaller sample size. Typically, focus group discussions require 4 to 12 participants who fit pre-determined demographic categories such as age, gender, income, etc. With the required number of focus group participants so low, it is imp
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4 Tips to Build a Better Email Survey
Posted at: 5/8/2019 3:42 PM
Email is one of, if not the most popular channels for sending surveys. When executed correctly, email surveys allow you to receive direct customer feedback in a quick and cost effective fashion. Many organizations understand the power of email surveys and the value they provide. However, for the results to be a true representation of a larger demographic your email survey must trigger a high customer response rate. The more responses you get from your customers, the greater the power of your r
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New Ideas to Combat Declining College Student Enrollment
Posted at: 5/7/2019 8:53 PM
Over the past few years, many colleges across the country have been struggling from the impact of declining student enrollment and it is only expected to get worse. A recent article on Syracuse.com discussed the issue of shrinking enrollment at community colleges in New York. In this article, Community College administrators explained low student registration rates are the result of demographic shifts. Essentially, declining birthrates over the years have resulted in fewer amount of high school
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How to Test the Credibility of Market Research Data
Posted at: 5/6/2019 3:36 PM
What value does market research bring to an organization if the data collected is not credible? Market research is conducted to provide valuable and action driven insights to move business and marketing strategies forward. How can you test the credibility of market research data? Here are a few tips to start: Tip #1: Identity the sponsor of the study Tip #2: Learn the background and methodology of the study Tip #3: Assess the questions asked in the study Tip #4: Ask questions about the data
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Improve Your Market Research Insights Reports
Posted at: 5/3/2019 3:25 PM
If you do anything the same way for long enough, it eventually becomes stale. If you've ever worked with market insights reports, you know this to be especially true. Research insights reports often fall into the trap of showing endless tables and charts in the same format, likely because this is how it's always been done. As a result, readers become disengaged and miss important data points. How can you kick your market insights report up a notch? Constantly evolve your work. Funny enough, ou
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What is a Dine-along? | Restaurant Market Research
Posted at: 5/1/2019 3:06 PM
A dine-along is a type of restaurant or foodservice market research where a consumer is recruited to eat at a restaurant, whether it be high end or casual, and answer various questions about their dining experience. Much like a shop-along, dine-alongs are a great market research methodology for collecting in the moment, real-time feedback. With more than 1 million restaurant locations in the United States, the restaurant market can be a challenging industry to succeed in. By conducting regular
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Why B2B Research is Different | B2B Market Research Company
Posted at: 4/30/2019 2:58 PM
Wondering how B2B market research is different from B2C market research? Let's first go back to basics and start with their definitions. B2B stands for business-to-business and B2C stands for business-to-consumer. There are several intricacies when reaching out to either audience. Typically, B2B market research requires a more strategic approach than B2C market research. For starters, specific types of professionals are often times more difficult to reach than most consumers. To reach the righ
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5 Steps to Finding Action Driven Data with Market Research
Posted at: 4/26/2019 2:32 PM
We’ve said it once, and we’ll say it again – companies who ask for customer feedback on a regular basis and act on the data received are more successful and competitive than those who don’t. Though listening to your customers seems simple enough, it is not as common of a business practice as it should be. According to Forrester, while 74% of companies want their business decisions to be driven by data, only 29% think they’re successful at connecting the insights they collect to concrete actions
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Benefits of Sensory Testing in Product Development
Posted at: 4/25/2019 2:20 PM
Organizations often depend on product development to stay competitive within their industry. A common market research methodology used in product development is sensory testing. I've got to admit, sensory testing sounds like some mythical market research approach. It's actually more straightforward than you might think! Wondering what sensory testing is? How sensory testing is used? Or, what the benefits of sensory testing are? You have come to the right market research blog! Utilize these
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Mock Trial Recruiting and Facility
Posted at: 4/24/2019 2:02 PM
Discussion groups are often conducted in the initial discovery stage of mock trial research. These mock trial discussions follow a very similar flow to market research focus groups. These allow attorneys to better understand common juror concerns and experiences in order to determine what areas of the case need further explanation or educate in an actual court case. In order to achieve the most life like results, a legal team will choose to rent a mock trial facility and recruit mock jurors wh
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Sensitive Topics in Market Research | 7 Factors to Consider
Posted at: 4/23/2019 1:49 PM
In a typical market research project, the subject material is fairly uncontroversial. From time to time, our market research company has the pleasure of conducting surveys on fun topics like community beer preferences and the beloved Syracuse St. Patrick's Day Parade. However, there are also more sensitive topics in market research which require a different level of care and preparation. Participants may answer questions about their experiences with topics including: Financial struggle Medica
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Ad Concept Testing | Tips for a Quick Turnaround
Posted at: 4/18/2019 6:12 PM
While recently attending The Quirk's Event in Chicago, I sat in on a fascinating presentation about an ad testing case study. The project was a partnership between beverage company, Anheuser-Busch InBev and research company Methodify to optimize Labatt's digital content in a single week. This caught my attention as ad testing studies typically take no less than a few weeks. I picked up some actionable tips from the session for not only ad concept testing but digital marketing, as well. Few busi