Market Research Glossary

Qualitative Research: How to Understand Your Audience on a Deeper Level

Posted at: 11/11/2024 1:30 PM

Qualitative research is all about digging deep into the non-numbers data of people's thoughts, feelings, and behaviors. Whether through interviews, focus groups, or observations, qualitative research provides rich, detailed data that numerical data alone can't offer. In our work, we’ve found that qualitative research focuses on aspects like customer desires and pain points that quantitative (numbers) data can miss. Take, for example, a recent project where we discovered hidden frustrations

What is a MROC? | Marketing Research Company Syracuse, NY

by George Kuhn

Posted at: 9/14/2024 12:30 PM

In the world of market research, leveraging the right tools and communities is essential for gathering valuable insights. One such tool is the Market Research Online Community (MROC). This blog will explain what a MROC is, how it differs from an online panel, and its benefits for market research. What is a MROC? A Market Research Online Community (MROC) is a group of pre-qualified and interested participants who share a commonality or expertise in a specific field. These online communitie

What Is an Infographic? [+ Tips & Examples]

by Lark Allen

Posted at: 9/9/2024 12:30 PM

Infographics are an effective way for you to showcase data and information in visual form. Not only is this appealing to the eye, but infographics also take the data and make it more digestible. In doing this, an audience can quickly learn and understand the topic at hand. Infographics are highly customizable to match whatever topic they display, making them a useful tool for anyone. In fact, we're big fans of including them in our work and reports for clients. To learn more (and maybe even

What is Sample Contamination? | Market Research Firm Syracuse, NY

by George Kuhn

Posted at: 9/3/2024 12:30 PM

Market research can experience its own zombie-like virus through sample contamination. What is sample contamination? Much like it sounds, it's a sample of people who do not represent the traits of the intended population surveyed. Market research involves two groups of people - a sample and a population. What is Sample Contamination? Sample contamination occurs when the sample does not accurately reflect the population it's meant to represent. This can happen when individuals who shouldn't

What is a Confidence Level? (+ How to Interpret It)

by Emily Rodgers

Posted at: 8/15/2024 12:30 PM

Understanding the confidence level is crucial for interpreting the reliability of online surveys. In this blog, we'll explore the concept of confidence levels and how they indicate the accuracy of market research results. Defining Confidence Level Confidence level in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%

What is an Image & Awareness (I&A) Survey?

by George Kuhn

Posted at: 8/14/2024 12:30 PM

I&A surveys are a great way for businesses to gather data and insights on how to improve their brand strategy. The survey data will reveal how the public views the brand, what kind of associations they have with it, and much more. Using this information, brands will not only improve their public perception, but their brand equity as well. In this post, we'll dive into the details of I&A surveys, their benefits, and a list of commonly included questions. What Is an I&A Survey? I&A surveys

What is a Quota | Market Research Company in Syracuse

What is a Quota in Market Research?

by George Kuhn

Posted at: 8/14/2024 12:30 PM

Understanding quotas is crucial for effective market research project management. Whether it's a broad survey or segmented study, quotas help streamline participant recruitment and data accuracy. Learn more in our blog post below. What Is a Quota? A quota stipulates the targeted number of interviews or complete survey responses that must be obtained through recruitment or fieldwork. It is a common project management term that is commonly used in both qualitative and quantitative market res

Explaining Microsurveys: Benefits, Drawbacks, & More

by George Kuhn

Posted at: 8/9/2024 12:30 PM

Microsurveys are an effective market research method used to gather data in a short period of time. These surveys are a win-win for both researchers and respondents: they don't take long to create and they don't take long to complete. But don't mistake their brief nature for not gathering enough quality data. In fact, it's quite the opposite. Microsurveys are designed to take little time and still yield high-quality feedback. Keep on reading to become a microsurvey expert. What Is a Micr

mixed mode data collection market research

What is Mixed-Method Research? [+ Examples & Benefits]

by Justin Eisenhauer

Posted at: 7/29/2024 6:31 PM

Asking better questions, utilizing appropriate methodologies, and implementing efficient techniques for your desired outcome are among the several factors that distinguish successful market research. One effective approach to achieve this is through mixed-method research. Mixed-mode data collection is a term used when multiple methodologies are used to collect data for a single project. This may involve focus groups prior to a quantitative online survey. Or in-depth interviews (IDIs) to gat

What is Churn? [Formula + Examples]

by Emily Rodgers

Posted at: 7/18/2024 12:21 PM

Understanding and measuring customer retention is crucial. One key metric that businesses track to gauge customer loyalty is churn. But what exactly is churn, and why is it so important? In this blog post, we'll delve into the concept of churn, explain the formula used to calculate it, and provide practical examples. What Does Churn Mean in Business? Churn is a term used to quantify a percentage of people who leave a group, organization, or company within a given time period. It most comm

what is secondary research market research firm syracuse ny

What is Secondary Research? (Our Definition, Examples, and Types)

by Emily Taylor

Posted at: 7/12/2024 12:30 PM

Organizations, brands, and researchers are constantly seeking ways to collect and explore more data that helps them understand the vast array of subjects. One invaluable tool at their disposal is secondary research also, known as desk research. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. While primary research involves collecting data firsthand, secondary resea

Difference Between Qualitative and Quantitative Market Research

by George Kuhn

Posted at: 6/28/2024 5:40 PM

Market research comes in many shapes and sizes. With most organizations having limited resources to approach research, it is more important than ever to make sure that you make the correct decision when it comes to the type of research you conduct. Before you dive into responses and analysis you have to answer one simple question before everything else: qualitative or quantitative? There are a few key differences between these two approaches in the industry. Ultimately, the direction you ch