Other Market Research Services
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Airline Market Research: Options to Consider in 2024
Posted at: 10/25/2023 12:30 PM
Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su
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12 Cannabis Marketing Strategies for 2024
Posted at: 10/16/2023 12:30 PM
There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you
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How to Conduct Audience Research [Types & Examples]
Posted at: 10/13/2023 12:30 PM
As we all know, a brand is nothing without a solid understanding of its target audience! For businesses to see increased sales and continued growth, it's important they know who they're actually selling to. Believe it or not, 42% of marketers don't have a grasp on who their audience is. This is risky, as catering to the wrong market = wasted money and time. Who wants that? Hereinlies the importance of audience research. What is Audience Research? Audience research refers to the process
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AI in Market Research: Dos and Don'ts
Posted at: 9/28/2023 2:53 PM
Within less than a year, the popularity of artificial intelligence (AI) has expanded dramatically. From songs to images to videos, AI can seemingly create anything. But what does this mean for industries like market research? Believe it or not, AI in market research isn't new - but it's becoming more clear how this tool can be successfully leveraged. That said, there are areas where AI can hinder the research process. Keep reading to learn more about when it's best to use AI market research
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![Conducting a Competitor Analysis [2023 Ultimate Guide]](/media/5239/two-chess-pieces-symbolizing-competition-1.png)
Conducting a Competitor Analysis in 2024: Why It’s Needed
Posted at: 9/8/2023 12:30 PM
Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through the basics of this methodology, the components of a competitor assessment, why your business should conduct one, and more. Article Contents 📝 Navigate to a section that is of most interest to you or keep scrolli
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Sports Betting Market Research Options to Consider
Posted at: 7/27/2023 12:30 PM
There's no doubt that the sports betting landscape continues to evolve. In fact, betting on sports accounts for up to 40% of all legalized gambling revenue nationwide. As it does, using market research will be crucial to help betting companies and platforms stay efficient, while also growing amongst the competition. Below are sports betting market research options relevant companies should consider in 2024 and beyond. Benefits of Market Research for Sports Betting Sites No matter the to
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Cannabis Digital Marketing: 10 Experts Share Their Best Tips
Posted at: 7/20/2023 12:30 PM
The cannabis industry has witnessed a transformative shift in recent years, with legalization paving the way for a thriving market. In fact, 48% of cannabis consumers report using it every day with 78% of those surveyed sharing that their usage will only increase or stay the same in the next year. However, with the changing landscape comes unique challenges, especially when it comes to promoting cannabis products and services in the digital world. In this blog post, we delve into the realm o
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How Market Research Costs Can Be Justified
Posted at: 7/19/2023 12:30 PM
Market research plays a pivotal role in understanding customers, identifying market trends, and making informed business decisions. However, some organizations may question how market research costs can be justified with all other line items on a yearly budget. In this article, we delve into the value and significance of market research, exploring the tangible benefits it brings to businesses and how the costs can be justified through actionable insights and improved decision-making. Why D
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6 EdTech Market Research Options to Consider
Posted at: 5/23/2023 12:30 PM
EdTech (Educational Technology) has become a booming industry, offering innovative solutions to enhance the educational experience. It revolutionized the way the educational system learns and teaches. However, for EdTech companies to succeed, it is crucial to conduct comprehensive market research. In this blog post, we will explore 6 essential EdTech market research options. Any of these methodologies will allow your team to gather valuable insights, refine your product or service offering,
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Pricing Sensitivity Surveys: How to Price Your Products & Services
Posted at: 5/11/2023 12:30 PM
Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. While logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. In this blog po
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8 eBanking Marketing Strategies to Boost Your Online Bank
Posted at: 4/25/2023 12:30 PM
As technology continues to transform the banking industry, more and more customers are turning to online banking solutions. eBanking, or Internet banking, is becoming increasingly popular due to its convenience, speed, and accessibility. As a result, financial institutions are now recognizing the need to develop effective eBanking marketing strategies that can help them reach and retain their customers in the digital era. In this blog, we’ll explore marketing strategies that online banks and
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Travel & Tourism Market Research Options [+ Pros & Cons]
Posted at: 4/14/2023 12:30 PM
Americans have the travel bug. So much so that travel spending was up to $93 million this past February. And with increased travel comes the potential for fantastic trips – and ones straight out of a nightmare. So to avoid those negative outcomes, we strongly suggest investing in travel and tourism market research options. To help, this post will share several different market research options for those in the travel and tourism industry. Any one of these types of market research methods det