Phone Surveys
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5 Phone Survey Alternatives to Consider
Posted at: 10/30/2024 12:30 PM
Let’s face it - thanks to spam calls, caller ID, and the decreased use of landline phones, phone surveys are more time-consuming and costly than other market research types. For this reason, our market research company consistently recommends alternative research methods for phone surveys. But there's good news. While the use of phone surveys has dramatically changed, it's also led to the increased use of other online market research methods! This includes online surveys, online interviews,
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How to Conduct Phone Surveys in 15 Steps
Posted at: 8/16/2024 12:30 PM
Phone surveys are a versatile research method designed to easily gather respondent feedback for qualitative or quantitative projects. This approach still remains incredibly useful even in today's digitized landscape. These surveys also provide a more personalized experience for the respondent, which often leads to higher-quality data. Like any market research method, it's only successful when done correctly. In this post, our phone survey company will walk you through key steps to conducting
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Using a Third-Party for Phone Surveys
Posted at: 5/28/2024 1:14 PM
Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market r
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Online Surveys vs. Phone Surveys: Which is Better for Your Business?
Posted at: 4/2/2023 2:27 PM
In today's fast-paced world, gathering feedback, whether it be from customers or general consumers, is more important than ever. Surveys are a great way to collect this data, but with so many types of market research available, it can be challenging to determine which method is the most effective. Two popular survey methods are phone surveys and online surveys, each with their own unique advantages and disadvantages. In this article, our market research company will compare these two method
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Using Surveys to Qualify Leads? Use These 8 Best Practices
Posted at: 6/30/2022 12:30 PM
Surveys are a window into your prospects’ and customers’ minds. A well-designed lead qualification survey can lend insight into the decision maker's thoughts and how he or she will approach a purchase. The survey can even delve into the importance of specific criteria when choosing a product or service. A lead qualification survey company can work with you as a strategic partner to gather these insights to help you drive customized sales approaches. In this blog post, our market research c
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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5 Components of a Market Research Interview Guide
Posted at: 9/13/2021 12:30 PM
Is there anything better in market research than a good one-on-one interview with a knowledgeable participant? The two-way communication creates a ton of dialogue accompanied by insights, market research nuggets, and recommendations to highlight in the report and take back to the client. A high-quality in-depth interview (IDI) is one of the most rewarding experiences for an interviewer in market research. But strong interviews do not just happen by chance. It takes... Well-understood objec
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The Pros and Cons of Open-Ended Questions and Closed-Ended Questions
Posted at: 10/29/2020 3:38 PM
While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post
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Quantitative Data Collection Methods – And How to Find Respondents
Posted at: 4/12/2020 12:30 PM
Market research comes in all shapes and sizes. Where a certain quantitative data collection method might work for one organization, may not prove to be as valuable for another. It is always important to evaluate your objectives and goals before diving into a quantitative market research study. To help narrow your options, our full-service market research company has compiled our 4 favorite approaches to collecting quantitative data. There are a variety of ways to conduct market research and
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Case Study: How to Conduct Phone Interviews with Distillery Decision-Makers
Posted at: 2/7/2020 1:30 PM
In market research, there are a variety of methodologies used to gain feedback from purchasing decision-makers. When selecting a study (phone, online, in-person), it is important to take into account your target audience, how many questions you want to ask, the level of feedback required to answer key business questions, and your budget. A market research company, like Drive Research, will take these factors into account before recommending their approach for interviewing a specific demographic
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5 Ways to Increase Phone Survey Response Rates
Posted at: 8/2/2019 1:49 PM
When conducting phone surveys, it is important to look at the survey from the research participant’s perspective. Imagine you've just sat down for dinner and your phone rings. You answer and it's an interviewer on behalf of a phone survey company. Your initial response is to probably hang up or give a polite "No thank you, I'm not interested in taking the survey." Even if you do decide to participate in the survey by phone, you may find yourself getting asked questions that pry just a bit too d
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Market Research Interview Recruit | 5 Tips for Your Next Project
Posted at: 12/17/2018 6:57 PM
We've got tons of tip and tricks to make sure a research project is successful. When conducting research interviews, also known as in-depth interviews (IDIs), the recruitment is a crucial piece to make sure the project is successful. Having a stellar moderator is great, but researchers also need to recruit properly to ensure the team reaches the right audience and recruits fully participate in the research. It is important to share the exceptions of the research upfront and confirm interest wit
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