Phone Surveys
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3 Items to Review With a Market Research Survey
Posted at: 8/14/2018 3:41 PM
Writing a great survey takes a lot of time, effort, and attention. It also takes a lot of experience to know what to look for and how to construct. Perhaps no type of organization knows this better than a survey market research company like Drive Research. Our team writes hundreds of surveys each year for a variety of different clients and industries. Through this experience and practice, we talk about 3 common areas in surveys which often create problems and issues for our clients. They cente
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5 Questions You Should Be Asking in Your Bank or Credit Union Survey | Firm in NY
Posted at: 6/20/2018 2:50 PM
So many questions, so little time. Little time both for your financial institution to craft a survey but also little time for your customers or members to answer too many questions. Narrowing the scope of your customer satisfaction or just general customer survey is essential. No one wants to answer a 100-question survey. Respondents do not have the time for this. At our bank and credit union survey firm we find customers are willing to offer feedback as long as the process is quick and painles
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Creative Ways to Generate Leads | Market Research Surveys
Posted at: 5/17/2018 3:40 PM
Are your lead generation efforts getting stale? Trying to find new ways to grow your business and generate new leads? Rather than going back to the drawing board or refining old strategies with new messaging, consider lead generation surveys and market research. It's a fresh, innovative, and powerful way to attack lead generation. In this post, we outline how the lead generation survey process works and the benefits of the process. We work with a number of clients who find tremendous value in m
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Here's 7 Reasons Driving the Collapse of Phone Surveys
Posted at: 8/9/2017 7:22 PM
In a fast-paced market research industry, methodologies continually evolve. Focus groups have evolved into online bulletin boards and mobile diaries. Mail surveys have evolved into email surveys which eliminated printing, postage, and time. Emails are instant while mail survey responses can take weeks or months. Now, this may not be surprising to anyone, but phone surveys are in or near the final stages of their lifespan as it becomes an increasingly more difficult and more costly methodology t
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How to Conduct Research Interviews in Manufacturing
Posted at: 6/16/2017 2:58 PM
\If you are wondering how to conduct research interviews in the manufacturing and industrial field, you've found the right content. The internet is filled with a sea of blogs, articles, and posts, but you found the exact post that will answer all of your questions about the market research process. Pat yourself on the back, grab and cup of coffee. We'll wait... Okay, welcome back. Let's begin. Define Your Objectives Research interviews or in-depth interviews (IDIs) can be used to uncover
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What is a Lead Generation Survey?
Posted at: 4/14/2017 3:56 PM
Companies and organizations often partner with market research companies in Albany and across Upstate New York to conduct lead generation surveys with decision-makers. This type of market research provides dual-benefits to organizations seeking this data. The first benefit is collecting vital decision-making criteria, profiling information, and behavioral data which can educate marketing decisions. The second benefit is the survey will serve as a lead generator for the sales team to build awaren
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5 Ways Phone Calls Help Boost Online Survey Response Rates | Market Research Utica
Posted at: 2/28/2017 7:27 PM
It's time to rethink how we use the telephone in market research. The days of large tracking studies with 400, 800 and 1,200 completed surveys all completed through telephone are numbered for several reasons. Telephone surveys take a long time to complete. Even large call centers with upwards of 8+ stations dialing on your project can take weeks or months to finish. They are also expensive. Clients pay for every minute a live person is dialing on the phone. This is a lot more expensive than payi
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4 Basic Tips to Help With Your Next In-Depth Interview (IDI)
Posted at: 12/24/2016 6:58 PM
In-depth interviews (IDIs) are a form of qualitative marketing research where an interviewer spends significant time with a participant, diving into a customer experience (CX.) Research interviews like IDIs are conducted in-person, by phone, or through video conferencing. IDIs differ from a typical telephone survey in that the interviewer explores the mindset of the participant in greater detail and the participant usually offers some type of specific experience or expertise on a topic. Here
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Survey Scales: Choosing Between Large and Small Options
Posted at: 11/15/2016 7:07 PM
I am sure you have seen your fair share of surveys. Businesses are putting high stakes into customer experience (CX) programs through a variety of reach-outs. The outcomes and insights generated from CX campaigns and surveys can provide a company with significant ROI to drive marketing decisions, operational changes, and strategies for growth. Among the surveys you've taken, you've probably seen all types of scaling questions from 3-point, to 5-point, to 7-point, to 10-point options. Although it
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A 13-Step Process for Executive Research Interviews | IDIs
Posted at: 11/8/2016 6:02 PM
In-depth interviews (IDIs) are a tried and true form of qualitative research that can provide a research team with a lot of insight. IDIs are exactly what they sound like, extended interviews with research participants (customers, non-customers, stakeholders) that allow the interviewer to dig deep into perceptions, thoughts, and a decision-making process. Essentially, an IDI works like a survey but allows for more probing on responses, includes more open-ended questions, and lasts at least 15 to
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Phone Survey or Qualitative Executive Interviews? | Market Research Company
Posted at: 10/29/2016 3:15 PM
Choosing between qualitative and quantitative market research can be a tricky choice. Although surveys and in-depth interviews (IDIs) can both be conducted by phone, decision-makers often wonder what the difference between the two is? What insights can be gained from one that cannot be gained from the other? When should you choose the qualitative (IDIs) and when should you choose the quantitative (survey)? Let's take a unique look at both methodologies so you can determine which is most appropr
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5 Tips for a Better Research Interview
Posted at: 6/24/2016 5:37 PM
Conducting effective research interviews is essential for gathering valuable insights and accurate data. Whether you are new to interviewing or looking to refine your skills, this blog post provides practical advice to help you connect with participants, ask the right questions, and collect meaningful responses. What is an In-Depth Interview? In-depth interviews (IDIs) are a form of qualitative research where an interviewer uses a script or moderator's guide to conduct a formal research inte
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