User Experience (UX)

  • traditional market research power up web analytics

    Use Traditional Market Research to Power Up Your Web Analytics

    by George Kuhn

    Posted at: 11/27/2016 7:55 PM

    All good quantitative data is supported by qualitative research. Qualitative research is often viewed as the undercard to the Main Event. This can never be more true in the world of big data, user data, and web data. Using traditional market research methodologies in tandem with web analytics can provide a business with multiple benefits and a more complete picture of the user experience (UX.) What are some of the benefits of marrying market research together with web analytics? Qualitative re

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