Market Research Case Studies
-
Measuring Appeal and Demand for New Healthcare Product
Posted at: 9/13/2022 6:26 PM
When it comes to launching a new product in healthcare, research is everything - not only from the potential clinical side with patients but also among prescribing doctors. Therefore, if you're testing a new healthcare product concept, it is essential to collect feedback from physicians on new product offerings to understand their opinion, potential barriers to prescribing, potential demand, and other critical factors. Our healthcare market research company recently partnered with a brand to
-
How to Determine Opportunity Size When Expanding into New Markets
Posted at: 9/12/2022 12:30 PM
It’s safe to assume you’ve stumbled on this blog post because your organization has been brainstorming on a new product or service idea. Perhaps you’re planning on commercializing this new concept, but are unsure if it will result in a significant ROI. The costs needed to develop new product expansions are rarely minimal. Therefore, to make smart, informed decisions you want to determine the potential opportunity size for entering a new market. To measure the appeal of a new product concept
-
Supervisor Evaluation Surveys: How to Measure Management Satisfaction
Posted at: 9/9/2022 12:30 PM
Most employees, across several levels of an organization, work with a supervisory figure. Supervisors train, collaborate, and evaluate the employees working underneath them. Beyond that, they’re often the first person an employee talks to when they start the day and the person they go to for support or guidance. Needless to say, this relationship heavily influences the experience an employee has at a company. You probably have heard the saying that “people don’t leave companies, they leave m
-
Using Surveys to Improve Student Attrition and Graduation Rates
Posted at: 9/6/2022 12:30 PM
Student attrition and graduation rates can be a major pain point for educational institutions across the U.S. Disruptions to the classroom environment from the COVID-19 pandemic, in particular, have thrown a wrench into the capacity to keep students enrolled. Many schools are left asking what they could have done differently to prevent students from leaving for another institution or dropping out of school entirely. It’s an issue that probably looks a little different for every educational i
-
How to Conduct Market Research with Gastroenterologists
Posted at: 8/31/2022 12:30 PM
Market research comes in all shapes and sizes. Oftentimes, the structure of a research project is dependent on the type of respondent or participant brands want to gather feedback on. For example, conducting market research with gastroenterologists is much different than surveying anyone who shops at Target. It requires different best practices and processes to accomplish a successful study with doctors who are constantly on the move. Luckily, we can share some insight into this audience. L
-
Patient Loyalty Surveys: How (& Why) to Run Them
Posted at: 8/29/2022 12:30 PM
Market research and healthcare seem to go hand-in-hand these days. That's because healthcare market research such as patient loyalty surveys provides healthcare practices with a better understanding of similarities and differences among their patients. Healthcare practices often want to better understand the patient experience and levels of satisfaction. The results from these studies are often broken down by several different factors such as: Level of insurance Insurance carrier Primar
-
Recruiting Consumers for In-Store Research: Step-By-Step Process
Posted at: 8/26/2022 2:52 PM
When one leading U.S. supermarket chain decided to conduct in-store research on their shelf displays in the coffee aisle, Drive Research was contracted for the study. Though there are many ways to replicate a shelf display or aisle, some studies require in-store research. Lucky for them, there are many market research options for grocery stores. One of the biggest industries worth over $800 billion, supermarkets are constantly changing due to consumer demand. And we couldn’t think of a bett
-
How to Increase Your Employee Survey Response Rates
Posted at: 8/25/2022 2:02 PM
There may be nothing worse than spending weeks writing, programming, and sending a survey to employees just to see a 2% response rate. First and foremost, I want to commend you for even taking interest in gathering team feedback. But, as an employee survey company, we understand that it’s frustrating to not be rewarded with an influx of actionable data as expected. Want to know how to increase the response rate of your employee survey? You’ve come to the right place. Recently, Drive Researc
-
How to Conduct a Survey with Nurses
Posted at: 8/18/2022 12:30 PM
Last year, it was found that enrollment in nursing programs rose by over 3%. This came at a welcome time, as it was unclear how COVID-19 would affect the future of nursing. This post will discuss conducting online surveys with nurses by outlining a case study of a project completed by our healthcare market research company. The main focus is not simply on nursing as a career, but on factors surrounding nursing education. Market research is an excellent way to provide your team with statistic
-
How to Conduct Market Research with Military Veterans
Posted at: 8/16/2022 12:30 PM
While almost everyone knows a military veteran, this audience can be tricky to reach and recruit for market research. Especially on a large scale! Luckily for one client who contacted Drive Research, our team has experience with this audience and knows just how to reach them. This case study outlines the step-by-step process for our most recent veteran recruitment project. Step 1: The Kickoff Once a signed contract is in place, our market research firm held a 30-minute kickoff meeting to
-
How to Analyze Quantitative Survey Data: Reporting to the Maximum
Posted at: 8/11/2022 12:30 PM
Analyzing long surveys with endless amounts of data is intimidating, even for the best market researchers. Largely due to the time and attention required for a solid review, extracting the most relevant information from quantitative survey data is a time-consuming process–but for good reason. “Quantitative” refers to broad-scale research – think the bigger picture. There are many common forms of quantitative research we could talk about, but for now, we’ll stick to online surveys. Recently,
-
How to Get More Members for Kids Programs and Youth Organizations
Posted at: 8/8/2022 12:30 PM
After facing changes due to COVID-19 and returning to the new normal, making new friends is an important topic for many parents. So much so, PBS provided tips for parents to help their child(ren) make friends as children's social worlds are expanding again. Luckily for parents and caregivers, there are several different afterschool programs, extracurriculars, and youth classes to help the social development of young children. Consequently, this can mean a lot of competition for nonprofit org