Market Research Case Studies
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Name Testing a Healthcare Product or Service
Posted at: 8/5/2022 12:30 PM
You are likely never short of ideas when naming a product or service in healthcare. You can spend weeks or months with your internal teams fine-tuning the name and figuring out the best path forward. However, some brands fail to realize that your buyers, not your sellers, determine the best product or service name. Although you may have arrived at an internal consensus, it is always essential to conduct market research to get feedback from your buying audience – whether that be doctors, phys
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Market Research with Small Business IT Decision-Makers
Posted at: 6/17/2022 12:30 PM
Looking for detailed feedback from IT decision-makers on an upcoming product or service launch? Market research is a great fit! When launching a new product for IT decision-makers, questions from developers may include: How appealing is this new product and why? What benefits of this new product are most appealing? Are there any benefits that aren’t currently mentioned that should be included? What barriers to using the new product exist and why? A recently completed research interview p
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Market Research with Vloggers: Best Practices for Recruiting YouTubers
Posted at: 5/19/2022 12:30 PM
Social media vloggers, bloggers, and influencers are one of the more popular audiences in research lately. Lucky for many of our clients, Drive Research is highly experienced in recruiting this audience. When an agency reached out to us on behalf of a large international video tech/equipment brand, we knew we were the right fit for the project. This case study blog outlines our step-by-step process of recruiting YouTubers and vloggers. Report: A Brand's Guide to Working with Influencers
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How to Test a New Healthcare Product Concept with Doctors
Posted at: 5/6/2022 12:30 PM
There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best ma
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Raising the Awareness of a Nonprofit Business [With Examples]
Posted at: 5/2/2022 12:16 PM
Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde
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How to Create Effective Supermarket and Grocery Store Ads
Posted at: 4/29/2022 12:30 PM
Supermarkets and grocery stores receive a large amount of in-person foot traffic. And with over 60% of in-store shoppers open to buying a new brand, it makes them a prime audience for an effective advertising campaign. That being said, there are many moving parts to creating successful supermarket and grocery store ads. Compelling ad copy, purposeful imagery, and a well-designed layout all play a role in capturing consumers’ attention. To assure all elements of your marketing campaign work
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eCommerce User Experience: How to Increase Online Traffic & Sales
Posted at: 4/28/2022 12:30 PM
Everyone knows the saying, "don't judge a book by its cover." Unfortunately, this is not the case for websites, apps, and other platforms. Users make snap judgments when they visit an online site as soon as a page loads. In fact, it takes about 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. And 88% of users are less likely to return to a website after a bad user experience. The bottom line: eCommerce sites need to invest more mone
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Surveying SMB Owners and Decision-Makers
Posted at: 4/25/2022 12:30 PM
With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak
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Nonprofit Branding: How to Better Understand Your Audience
Posted at: 4/21/2022 12:30 PM
Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q
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How to Calculate the ROI of Software/SaaS with Market Research
Posted at: 4/19/2022 12:30 PM
When companies are on the hunt for new software or SaaS, there are several boxes that must be checked before they move forward. However, perhaps the most influential deciding factor is the average return on investment (ROI) the solution provides its current customers. Being transparent about the return on investment of software/SaaS helps accelerate the buyer's journey. Here's how to easily calculate your platform's ROI and competitors with market research. Providing either a percentage incr
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How to Successfully Brand Your Loyalty Rewards Program
Posted at: 4/7/2022 12:30 PM
If you have ever stayed at a hotel, purchased airlines tickets, or even bought a piece of clothing – there is a good chance that you were, at one point in time, asked to join that brand’s loyalty rewards program. With roughly 90% of adults in the US belonging to one loyalty program, this is an area ripe for market research. As a way to gain access to more amenities and perks, these offerings show customers that they are valued and appreciated. However, not all customer rewards programs are c
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Surveying Greeting Card Shoppers: How to Measure Habits & Preferences
Posted at: 4/6/2022 12:30 PM
Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p