Market Research Case Studies
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Unmoderated Research: Step By Step Process for How to Conduct It
Posted at: 1/25/2022 1:30 PM
Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u
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How to Conduct an Online Survey with Tea Drinkers
Posted at: 1/24/2022 1:30 PM
The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve
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Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors
Posted at: 11/19/2021 1:30 PM
Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke
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15+ Product Concept Development Example Survey Questions to Steal
Posted at: 11/18/2021 1:30 PM
Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b
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Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall
Posted at: 11/15/2021 1:30 PM
Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi
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Skincare Market Research: How to Test a New Cosmetics Product
Posted at: 11/9/2021 1:30 PM
Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste
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Case Study: How to Conduct Market Research with Medical Professionals
Posted at: 11/5/2021 12:30 PM
Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci
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Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?
Posted at: 11/4/2021 12:30 PM
We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio
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Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping
Posted at: 11/3/2021 12:30 PM
Updated Results! See new data from our Black Friday 2023 Survey, here. 'Tis the season for holiday shopping. With Cyber Week 2021 quickly approaching, many are wondering how it will compare to last year's socially distanced holiday season. We asked 1,000 U.S. consumers when, where, and how much they plan on spending during Cyber Week including Black Friday, Small Business Saturday, and Cyber Monday. Highlights from the Black Friday 2021 survey include: Online Black Friday shopping will be
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How to Conduct a Market Growth Study
Posted at: 11/1/2021 12:30 PM
Bank and credit unions are a big business. In fact, nearly 95 percent of U.S. households (approximately 124 million households) have a bank or credit union account. Credit union membership sales techniques are integral to the business. The success of a bank or credit union is built around its members. So how do you increase credit union membership? A great approach is with a market growth study. This type of market research collected feedback from members and non-members to measure key perform
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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How to Design the Best Food Product Packaging with Market Research
Posted at: 10/22/2021 12:30 PM
Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t