Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Measure Your Customer Experience (CX) in 5 Easy Steps
Posted at: 3/12/2018 3:25 PM
When it comes to customer experience (CX) measurement, here's where most CX market research companies get it wrong. CX implies long-term. Measuring CX is not a one-and-done survey. It's not a yearly customer loyalty survey. It's not a short survey after a sale takes place. It's a combination of all of these. CX implies measuring your customers' journeys across several touchpoints and making improvements to each in a continual program. CX is much broader and long-term. Market research doesn't ha
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Non-Member Surveys for Credit Unions | Product Development and Strategy
Posted at: 3/9/2018 4:19 PM
It's always easier to survey customers than non-customers. Customers have a relationship with you so they are more likely to respond, offer more feedback, and reply quicker. One of the more challenging parts of market research is talking to non-customers. How does our credit union reach them? Are they even willing to participate? Opening up new markets and finding new customers outside of your current member base can help a credit union grow quickly. Although much can be said about selling more
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5 Dangers of Tying Customer Surveys to Performance Bonuses
Posted at: 3/8/2018 4:07 PM
Warning! Tying customer survey responses to performance bonuses can be a dangerous path. Yet, so many organizations continue to tie performance and bonuses heavily to customer feedback and customer satisfaction. The principle itself is a sound one. If you keep our customers happy, our business succeeds, so our employees should succeed too. However, many organizations have the the purpose misaligned. The feedback should be unbiased and real, not forcibly aiming the participant to choose a high s
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Market Research Wilkes Barre-Scranton, PA | Key Statistics and Data
Posted at: 3/7/2018 3:55 PM
Although our market research company may be located in Upstate New York, our coverage spans across the United States including markets like Wilkes Barre-Scranton, PA. If you're looking for a market research company in Scranton PA, our team can help. This posts highlights some of the key characteristics of the Wilkes Barre-Scranton market. The data includes populations, genders, households, income, ages, ethnicities, and employment. The market research also summarizes Mosaic profiles of resident
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4 Value-Added Customer Survey Question Examples | Market Research Firm
Posted at: 3/5/2018 3:41 PM
Without a doubt, the focus of your customer survey should be on answering your key objectives. Items such as "What is our customer satisfaction score?" "What is our net promoter score (NPS)?" "What are our customers most pleased with?" "What does our organization need to improve?" These types of questions are the main drivers behind using services like Voice of Customer (VoC), Customer Experience (CX), and customer surveys. Answers to these questions can drive your organizational marketing, ope
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Credit Union Member Exit Surveys | What, How, and Why?
Posted at: 3/2/2018 3:28 PM
Years ago I remember closing my account at a bank here in New York State. I walked in, asked to withdraw the few hundred dollars I had remaining, and asked to close the account. I had recently shifted all of my checking and savings accounts over to a credit union in large part because of the fees the bank was charged to use out-of-network ATMs. I had no reason to keep a separate deposit account. So there I was, standing in front of the teller to shut down my account. No questions. No talking. N
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2018 Market Research Trends | Drive Research Recap of the Quirk's Event
Posted at: 3/1/2018 3:16 PM
This week Emily, Research Analyst at Drive Research, attended The Quirk’s Event 2018 in Brooklyn, NY. Over the course of two days, the event featured several speakers who discussed new case studies, tips, and insight on the market research industry. At the event, Emily attended 13 sessions which meant 390 minutes to learn new tips and insight! Below are a few tidbits learned from each of the sessions she attended. Emily, Research Analyst at Drive Research, attended The Quirk's Event in Brook
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Market Research Tampa Bay, FL | Key Statistics and Data
Posted at: 2/28/2018 3:00 PM
On our market research blog we often take an in-depth look at markets and cities across the United States such as Buffalo, NY or Springfield, MA. Our team shares some high-level demographic summaries to help our readers understand each market and some of the trends in population. You never know when you might need it! For this post, we take a closer look at a 3-county area in South Florida. This is the market area that surrounds Tampa Bay. With our mapping and demographics software we can under
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Case Study: User Experience (UX) Interview Recruit
Posted at: 2/27/2018 2:56 PM
Live user experience (UX) interviews offer immense value to marketing teams, website teams, and content teams at an organization. They involve recruiting several individuals who agree to participate in remote web interviews or live in-person interviews. While the users is assigned tasks to browse a site or a new program, the moderator or interviewer asks questions in-the-moment to the interviewee. This style of interviewing creates a wealth of information and insights to improve UX. Drive Resea
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Case Study: Healthcare Survey in Massachusetts
Posted at: 2/26/2018 2:51 PM
Drive Research recently partnered with a healthcare organization and a marketing company to conduct an online survey project. The main objective of the study was to understand usage and appeal of telemedicine services, obtain data to support a name choice, and discover the brand perception of the healthcare provider in the market area. What is telemedicine? Telemedicine is the remote delivery of healthcare services using telecommunications technology including two-way audio/video. For example,
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Create a Survey in 7 Steps | Customer Survey Firm in NY
Posted at: 2/23/2018 8:03 PM
Creating and launching a survey at an organization can be an overwhelming and cumbersome task. The good news is, we are here to help. By compartmentalizing the survey process down into 7 steps it becomes easier to follow. You'll bite off chunk by chunk and at the end of the day, you'll have developed a killer survey (with a little guidance from our customer survey firm). Design your survey so it can be taken anywhere, on any device, at any time. The key is to catch someone when they have a
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What is the Process for a Mail Survey?
Posted at: 2/22/2018 7:58 PM
I know, I know... I recently discussed why my favorite research methodology is online surveys, but that does not mean I don't appreciate the benefits of mail surveys. Albeit, mail surveys may seem like an archaic methodology, but they do offer some intriguing benefits. For starters, mail surveys are great when reaching the target audience(s) via social media, email, or other online methods are not feasible. Second, mail surveys can offer a credibility factor. For example, if the survey is bein