Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Case Study: Banking Brand Equity Study
Posted at: 1/14/2018 2:57 PM
Recently, Drive Research completed a brand equity study for a local financial institution. Brand equity studies are an ideal way to measure metrics like usage, perception, and awareness from consumers in a targeted geography. Learn more about how brand equity studies work. This post gives an overview of the objectives, approach, and outcomes of this brand equity market research project with a local bank. Here's our step by step process for brand equity research projects. Learn how to measure a
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6 New Emerging Methodologies in Market Research
Posted at: 1/12/2018 9:04 PM
Wondering what's trending in the market research industry? You've come to the right blog! In this post, we put a spotlight on 6 emerging methodologies in market research which include: Social media analytics Text analytics Mobile ethnography Research gamification Sensory testing Crowdsourcing Some of these methodologies you may have already heard of, others maybe not. Either way, our market research company in Syracuse, NY that serves clients across the country can define each with examp
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Posted at: 1/11/2018 8:55 PM
As a market research company that places a lot of our focus and attention in the financial services arena, our experience in the field continues to expand. This blog post is a recap of a recently completed non-customer survey for a bank in Upstate New York and New England. The multi-state bank wanted to better understand its image and awareness (also known as brand equity). Although many banks and credit unions may have a lot of internal data on customer needs and wants, brand equity studies he
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Market Research Springfield, MA | Key Statistics and Data
Posted at: 1/10/2018 8:48 PM
Interested in business intelligence for your organization? Drive Research is a market research company serving Springfield, MA ready to partner on quantitative and qualitative studies. Our services include Customer Experience (CX), Voice of Employee, focus groups and focus group recruiting, phone interviews, and intercept and online surveys. We work with clients across Upstate New York, New England, and in Massachusetts. In this post we will describe the demographics of Springfield, Chicopee,
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Case Study: Education Market Research
Posted at: 1/9/2018 8:41 PM
We talk a lot about using a combination of qualitative and quantitative market research with our clients to provide a full perspective on objectives. This includes both an exploratory and measurable review of feedback and data. In this recent project for a non-profit organization, our education market research company used an online survey to both collect pertinent data but also recruit for 9 focus groups and 72 individuals hosted in Syracuse, Buffalo, and Greensboro. Drive Research recently
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Market Research You Should Be Doing Every Year
Posted at: 1/5/2018 8:28 PM
The mark of a new year or new quarter typically means new and improved business strategies will be unleashed. These new strategies may include the need to get a deeper understanding of your customers, what consumers think of your brand, how satisfied employees are, and more. Before creating these new strategies during a team brainstorming session turn instead to data. The data gained through market research gives an organization the tools to develop strategies based on feedback from key audienc
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Credit Union Market Research: Where to Get Started?
Posted at: 1/4/2018 8:23 PM
If you are a credit union looking to get started with market research you are in the right place. Our credit union market research company highlights several options to choose from below. Each with their own unique pros and cons to help you get answers from those who matter most. Market research is an excellent way to collect objective and fact-based information from respondents to help guide next steps with strategy. It quantifies your gut by giving you and your team the confidence to know the
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How Do Mail Surveys Work? | Market Research Company
Posted at: 1/3/2018 7:42 PM
Our market research company near Rochester, NY works with a number of organizations across Upstate NY and the country assisting them with their mail surveys. Mail surveys are used less frequently than they were 10 or 20 years ago but they still remain a core methodology in market research outside of online surveys and phone surveys. As organizations look to limit expenses and maximize budget, many have jumped to online methodologies. It's hard to argue with the decision. Online surveys offer a
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3 Customer Survey Options | Market Research Company Buffalo
Posted at: 1/2/2018 7:35 PM
As a market research company in Buffalo, our team has conducted a number of customer surveys across Upstate New York. Customer surveys are one of the best, if not the most valuable type of market research study your organization can conduct. The return on investment (ROI) on a customer survey is extremely high. The ROI revolves around the low cost associated with using your in-house customer contact list. Costs with market research increase if you need to reach out to panels or through social m
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Where to Start with Market Research? | Company in Upstate New York
Posted at: 12/29/2017 7:31 PM
When it comes to market research there are so many roads you can choose. When you work with a market research company, they can help guide you down the right path to help answer the question "where to start with market research?" Market research often answers many of your key questions but leads to other questions as well. The key is finding a starting point with your market research efforts. If you have a specific objective (e.g. we need to improve the user experience on our website), by all m
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3 Factors About Quality Market Research That I Learned from Drive Research
Posted at: 12/28/2017 7:16 PM
How do you choose a market research firm when you’re new to the field? Many market research firms promise insights, but may leave you with pages of charts and graphs about your market or customers that don’t seem to connect together to tell a story and will take you a long time to interpret.In the past, market research was done predominantly by phone interviews and could take months to complete. Now, online survey research is a cost-effective and trusted option. Not all market research firms hav
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3 Gifts We Like Unwrapping When Launching an Online Survey | Northeast Market Research Company
Posted at: 12/26/2017 7:11 PM
As a Northeast market research company, we launch a lot of surveys across the country. Launching an online survey is a bit like receiving a gift during the holidays. You hope for certain things but you can never be 100% sure what you will get until it's unwrapped. Market research has a way of surprising you throughout the process, but never more so than during the fielding of an online survey. You tap into past experience and similar projects to make educated guesses but there's always a bit of