Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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4 Ways to Collect Data for a Competitive Assessment
Posted at: 12/21/2017 9:21 PM
Do you really know how well you stack up against your competitors? Do you really know or is it just a gut feeling? Market research challenges your "gut feelings" with competitive assessments. The goal of a competitive assessment is to provide the information and data needed to fuel strategy. Perhaps customers perceive your brand to be more positive than some competitors or more negative than other competitors. Are you left wondering why? Market research answers these types of questions through
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Case Study: Credit Union Member Survey
Posted at: 12/20/2017 9:16 PM
A member survey for a credit union can provide a wealth of data, information, and feedback to help drive decision-making. This feedback obtained through a formal survey echoes throughout a credit union organization impacting operations, strategy, and marketing. Learning more about member needs, wants, and satisfaction levels helps a credit union devise a forward-thinking plan that is reflective of the most important people of all: your customers. Thinking about conducting a member survey at you
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DIY Market Research: Good Decision or Bad Decision?
Posted at: 12/15/2017 9:00 PM
Thinking about Do-It-Yourself market research? At face value, how hard can a survey be to write, to program, or a focus group to moderate? Like any skill it takes years, sometimes decades to master. But hiring a professional or third-party expert like a market research firm in Albany, NY will always carry some unique benefits. In this post we will share some of the pros of each path. There are some benefits to conducting in-house and some benefits to outsourcing the market research. As a third-
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Common Questions When Testing an Online Survey | Company in NY
Posted at: 12/11/2017 9:16 PM
Testing an online survey can lead to a lot of questions. A mark of a true market research professional is someone who is able to explain the intricacies of research in a way that is easy to understand and not overwhelming. In a previous post, we discussed the online survey testing process. Learn more about the online survey testing checklist. Want to learn more about the most common questions (and answers) when testing an online survey? Learn more below! Don't worry, we'll answer all your
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3 Valuable Reasons to Share an Example Market Research Report
Posted at: 12/8/2017 8:50 PM
Among all of the deliverables in the market research process, the report is the one that lasts. It's the document that is saved, shared, and printed. It sits on executive's desks for weeks, months, even years before making its way to the file cabinet or bookshelf. The market research report is the core product deliverable in the service-oriented consulting business that is market research. Yet, no 2 market research reports ever look the same from market research companies. They vary by shape, s
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How to Save Money With Focus Groups | Qualitative Research Upstate New York
Posted at: 12/5/2017 8:35 PM
Budget and cost is always a concern for businesses and organizations. How do we limit expenses? Is there any way to reduce costs? What do we have to do now and what can wait until next year? These are questions that are fired back and forth in conference rooms daily. It is no different for market research companies and focus groups. How much does market research cost? How can we reduce the cost of market research? How much do focus groups cost? Focus groups are a form of qualitative market res
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Should You Blind or Reveal the Sponsor of Your Survey? | Market Research Tips
Posted at: 12/4/2017 8:29 PM
To blind or not to blind? That is the question. Fortunately for you, we'll provide the answer in this article. As a market research company in Buffalo, we are asked this question quite a bit from our clients and partners across the country. Several pros and cons exist as you determine whether or not to reveal the sponsor of the survey. First off. What is Blinding a Survey? Blinding a survey is the practice of hiding the true sponsor of the market research. If your local Bank ABC wants to run
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Credit Union Member Surveys | An Inside Look at How the Process Works
Posted at: 12/1/2017 8:23 PM
When it comes to credit union member surveys, you will not be short on choices. Some of the core methodologies include a credit union member mail survey, member email survey, or member phone survey. Each of these 3 core methodologies have their own unique pros and cons. Pros and Cons of a Member Mail Survey With a mail survey you can reach all members in one reach-out. It also adds a more personal and formal touch to the member survey process (versus an informal email). Our credit union market
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3 Common Mistakes with Qualitative Market Research
Posted at: 11/28/2017 8:08 PM
Qualitative market research is a subjective process. This does not mean that it is not valuable or insightful but rather it is non-scientific. The data and feedback obtained through qualitative research is less cut and dry and needs to be interpreted. In a focus group or in-depth interview (IDI) you'll gather plenty of specific feedback but it is not statistically reliable. Think of it this way using some simple math. If you stopped 10 random people and asked them to name their favorite NFL tea
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4 Alternative Options for Focus Group Facilities | Syracuse NY
Posted at: 11/26/2017 8:03 PM
Sure, a true focus group facility offers some luxuries. These likely include a one-way mirror for clients to watch the focus group moderator and participants live. Other amenities include AV room hook-ups which make it easy to video and audio record the focus groups. These focus group facilities also include multiple whiteboards and easels, access to HDTV feeds to show creative, tiered seating in the client viewing room, and easy participant access to the room with a waiting room. With all of t
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Looking for a Focus Group Quote? Here Are 5 Items to Check For
Posted at: 11/24/2017 8:00 PM
Searching for a focus group quote from a number of market research and qualitative recruitment companies? You're likely to get a wide range of price estimates. This is due to a number of variables including hourly rates, estimates on how difficult the audience is to find, amount of rewards they are paid to participate, and other criteria. This is also due to some focus group quotes being all-inclusive while others being bare bones. Some qualitative recruitment companies choose to only include a
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Why Goal Language is Important for Survey Writing
Posted at: 11/22/2017 7:55 PM
We have talked about it before, and we are definitely going to talk about it in the future; survey writing is an art form. I'm not comparing survey writing to a Picasso, but if you took an inside look at the surveys crafted by Drive Research you would see what I'm talking about. Survey writing is not one of those traits you are born with, but being a curious person helps. Curiosity is one of those traits many (if not all) analysts have. It is the driving force of our work. We ask why? We dig de