Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Employee Satisfaction vs. Employee Engagement Surveys
Posted at: 12/14/2023 1:30 PM
Gathering employee sentiment is key to a thriving workplace. But you probably already knew that, right? You may also think that there's no difference between running employee satisfaction surveys and employee engagement surveys. But there is, and it's bigger than you might think. Below, our employee survey company covers the difference between the two methodologies, what they offer, and when to use them. Defining Employee Engagement Employee engagement refers to the multiple factors that
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Healthcare Net Promoter Score: Formula & Benchmarks
Posted at: 12/13/2023 1:30 PM
In the dynamic landscape of healthcare, where patient satisfaction and loyalty are paramount, the traditional metrics of success are changing. Beyond clinical outcomes and operational efficiency, healthcare providers are increasingly recognizing the critical importance of patient experience. Amidst this shift, one metric stands out as a beacon of insight into patient satisfaction and loyalty: Healthcare Net Promoter Score (NPS). In this blog post, our healthcare market research company dives
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Content Surveys: Crafting Tailored Content for Customers
Posted at: 12/12/2023 1:30 PM
In a landscape where user preferences evolve rapidly, staying attuned to the pulse of your readership is not just beneficial—it's imperative. Content surveys are a great tool to generate copy and selling points to help position the value a company provides to its customers. In this blog post, our content marketing research company dives into the what, why, and how of content surveys. What is a Content Survey? A content survey is a method used by businesses and marketers to gather valuabl
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11 Best Ways To Improve Customer Experience & Why It Matters
Posted at: 12/11/2023 7:24 PM
Improving customer experience is the most important move you can make for your brand. That’s because customer experience strategies come with many benefits, including improved customer retention, increased customer acquisition, and better online reviews and testimonials. Since customers are the foundation of all companies, their needs must be made a priority. All too often, brands overlook the needs of their buyers, leaving them unhappy and ready to switch to a competitor. By working to imp
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Product Testing Research Guide From Market Research Pros
Posted at: 12/7/2023 1:30 PM
Product testing research is a proactive and essential process that contributes to the overall success and sustainability of a business. Whether it be a new product or service or updating original versions, collecting feedback before launching can ensure it meets customer expectations, regulatory standards, and market demands. In this blog post we'll go beyond a basic definition of product testing research, but also dive into its benefits, types, and steps to conducting a successful study. L
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The 10+ Most Important Employee Benefits Surveys Questions To Ask
Posted at: 12/7/2023 1:30 PM
Employee benefits surveys allow businesses to get feedback on company perks and programs. Benefits are a key part of being an employee and it’s a great idea to get feedback about them. Understanding what is great, what could be improved, and what employees aren’t interested in is key for businesses when trying to acquire great employees. Keep reading to learn more about the benefits, importance, and creation of these surveys (and why you might need a third party to help you run one)! What
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How To Conduct Pricing Research [Methods + Benefits]
Posted at: 12/5/2023 1:30 PM
Setting the right price for your product or service is a delicate balance. Whether you're launching a new product or reassessing your existing offerings, understanding the market and its pricing dynamics is essential. It's why many businesses conduct pricing market research to collect insights that allow them to thrive in any ever-evolving market. In this blog post, our pricing research company offers insights and practical tips to navigate the complexities and make informed pricing decisio
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Price Optimization: Be Confident the Price is Right
Posted at: 12/4/2023 3:55 PM
Nothing is more impactful in business than nailing the right price for your product or service. Nailing an optimal price point for products and services allows you to scale profitability, increase market share, price yourselves competitively with your peers, and ensure the value-to-cost equation is on point. In this blog post, our pricing research company delves into the realm of price optimization, exploring the key factors that influence pricing decisions and providing actionable insights
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20+ Sweet Valentine's Day Statistics & Facts for 2024
Posted at: 12/1/2023 1:30 PM
Americans will open their hearts (and wallets) for Valentine’s Day 2024. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! Below are some of our top Valentine's Day stats from this post: Up to 52% of consumers celebrate Valentine's Day Around 3 in 10 Americans will go into credit card debt from V-day spending 35% of
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Customer Experience Trends to Expect in 2024
Posted at: 11/30/2023 1:30 PM
As businesses shift into preparing for 2024, management teams need to prioritize one key aspect of their brand: the customer experience (CX). The realm of customer experience continues to undergo transformative shifts driven by technological advancements, changing consumer behaviors, and the pursuit of more personalized interactions. To better help businesses prepare, our customer experience company chatted with a few experts in the field to get their opinions on what customer experience tre
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The PR Pros Guide to Public Relations Surveys in 2024
Posted at: 11/29/2023 1:30 PM
Press coverage. We need to earn more press coverage! But how? Every day, journalists and news directors receive hundreds of pitches from brands hoping to share their stories. To stand out against the masses, your pitch needs to include information that is relevant, unique, and compelling. And that is the type of insight and value custom public relations surveys can provide. Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets,
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How to Conduct Resident Satisfaction Surveys
Posted at: 11/27/2023 1:30 PM
The success of any neighborhood, apartment unit, or housing complex lies in the satisfaction and engagement of its residents. Understanding the pulse of your tenants is not a mere luxury but a necessity for fostering a positive living environment. Enter resident satisfaction surveys — an invaluable tool that opens a direct line of communication between community stakeholders and the individuals who call it home. In this blog post, we delve into the significance of resident surveys and explo