Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Market Research: Is In-House or Outsourced Better?
Posted at: 6/1/2022 12:30 PM
Market research is one of the most crucial things a company can invest in as part of their digital marketing, sales, or overall business strategy. Various types of market research methodologies help an organization understand: Customer satisfaction Competition Pricing models Consumers habits Market trends Product or project feasibility Employee engagement Overall, quantitative and qualitative market research strategies help companies investigate and answer questions that influence the
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When is the Best Time to Host a Focus Group?
Posted at: 5/31/2022 12:30 PM
Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Market research focus groups typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Keep on reading to learn about the best time to host a focus group. Or, read our insider's guid
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5 Tips for Executing Successful Tracking Study Research
Posted at: 5/26/2022 12:30 PM
Interested in learning more about tracking studies? Or, want to know how to execute successful tracking study research? We’re here to help! In this post, we will discuss 5 tips to execute a tracking study successfully: How to define tracking study research goals How to decide how often to run a tracking study Keep the tracking study consistent Do something with the data Consider hiring a third-party For even more info, check out our ultimate guide to brand tracking! Or, watch our brief
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Customer Feedback Survey | Market Research Company
Posted at: 5/25/2022 3:09 PM
One of the simplest yet most powerful market research approaches you can utilize is a customer feedback survey. This type of market research can benefit all types of businesses and organizations, both large and small. They are designed to collect responses, reactions, and comments from customers using a formal questionnaire or form. There are several options you have when it comes to a customer satisfaction survey, therefore it can be helpful to partner with a customer feedback survey compan
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Saratoga Race Course: Survey Shows Albany Residents Likes and Dislikes
Posted at: 5/24/2022 12:30 PM
Let the races begin! 🏇🏇 A hallmark of the Albany area, the Saratoga racing season is a summer-long national event based in New York’s capital region. Starting in mid-July, horse races are held weekly until early September at the Saratoga Race Course. With ticket sales beginning May 18, our New York market research company wanted to see how Capital region residents felt about the event by launching a survey. Drive Research surveyed over 450 Albany residents who were happy to share their l
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Market Research with Vloggers: Best Practices for Recruiting YouTubers
Posted at: 5/19/2022 12:30 PM
Social media vloggers, bloggers, and influencers are one of the more popular audiences in research lately. Lucky for many of our clients, Drive Research is highly experienced in recruiting this audience. When an agency reached out to us on behalf of a large international video tech/equipment brand, we knew we were the right fit for the project. This case study blog outlines our step-by-step process of recruiting YouTubers and vloggers. Report: A Brand's Guide to Working with Influencers
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Customer Motivation Surveys: Benefits, Process, and Sample Questions
Posted at: 5/18/2022 12:30 PM
Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there’s a market research study that can answer this quorum. Customer motivation surveys are used by businesses to understand what motivates shoppers to move from awareness to interest to ultimately making a purchase. Knowing what motivates customers also helps set businesses up for success with customer satisfaction and loyalty. For
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Healthcare Branding: How to Create the Best Medical Marketing Campaign
Posted at: 5/17/2022 12:30 PM
According to the World Health Organization, there are an estimated 2 million different medical devices on the market which are categorized into +7000 generic device groups. So if a new healthcare product or service concept wants to enter the market, it’s safe to say it will need strong branding. The best way to test healthcare branding before entering the market is to use market research. Medical marketing and advertising concept tests can answer a variety of questions like: How appealing
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7 Mistakes Market Research Recruiters Make (& How to Avoid Them)
Posted at: 5/16/2022 12:30 PM
Recruiting research participants can be challenging. While I’ve always said there’s no single way to find participants willing to be part of market research recruitment (we’ll get into that later), there are definitely things that you can be doing wrong. This blog outlines some common mistakes I’ve witnessed recruiters make, and how to avoid them. Recommended Reading: Ultimate Guide to Recruiting Participants for Qualitative Research Mistake #1: Lying To or Misleading the Participant Lo
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Brand Equity Survey: 4 Questions You Need to Be Asking
Posted at: 5/13/2022 12:30 PM
Meeting and exceeding customer expectations is an important factor to measure for any organization. For instance, an interesting figure revealed that up to 77% of brands could simply vanish without anyone caring. We don’t want that to be you! Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies co
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4 Ways Hotels Can Reduce Employee and Staff Turnover
Posted at: 5/12/2022 12:30 PM
There’s a lot more to a hotel than Insta-worthy shots and amazing service. In order to compete in the industry, hotels need to have proper staffing to meet customer demands. Unfortunately, employee turnover in the hospitality industry isn’t a new dilemma. Over 73% of hotels and motels are experiencing staff turnover. So, how can you reduce employee turnover at your hotel? We’ve got a hunch. Here’s what you can do: Invest in Voice of Employee (VoE) market research Communicate with employe
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5 Ways a Dental Practice Can Improve Google Ratings
Posted at: 5/9/2022 12:30 PM
There’s more to a dental practice than pearly whites. Okay, that’s the main part–but in order to keep those pearly whites coming, positive reviews of your practice are essential. To say Google reviews matter is an understatement. Recent research shows that a whopping 84% of consumers will trust patient reviews as much as they would from an in-person recommendation. If you’re wanting to increase Google reviews for your dentistry, there are some important things you need to implement. Thankfu