Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Measure the Appeal of a New Product Concept
Posted at: 2/10/2022 1:30 PM
For a new product to garner the right attention, it needs to be thoroughly reviewed by your ideal target market or those who will actually be using it. Especially with the rise of eCommerce, there is less of a hurdle for bringing a product to market. In fact, recent studies show that 40% of new products “pass the test” and make it to in-person or online shelves. As a result, there is more competition than ever before. Sure, it is easier to make your product accessible to everyone -- but is i
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Competitive Rate Analysis: How Banks & Credit Unions Can Stay Ahead
Posted at: 2/9/2022 1:30 PM
Our bank and credit union market research company knows customers care about two things when it comes to choosing a financial institution (FI). These two factors have been uncovered time and time again in past bank and credit union surveys. When choosing a (FI), customers and members care more about: Convenience. This must-have is driven by proximity. Customers want to do business with a bank or credit union which is near their home or work. They want it to be convenient for them if they nee
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How to Increase Participation in Qualitative Research
Posted at: 2/8/2022 1:30 PM
Participants are the bread and butter of any kind of research study. Unfortunately, it can be a daunting task to find a group of people that match your target audience who want to willingly provide their in-depth feedback. However, simple tasks from reminders to open communication to snacks can take the stress out of recruiting participants for your qualitative research. We’ll walk you through the specific steps for recruitment below, and pinpoint key areas to focus on. You’ll also be able
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How to Create Click-Worthy Headlines for Your Marketing Campaigns
Posted at: 2/7/2022 1:30 PM
Developing click-worthy headlines for marketing materials such as Google search or Facebook ads can be difficult. Knowing what to write, and how to write it, is no easy task for even the most experienced marketers. Fortunately, there is a better way to help you develop gripping headlines that deliver the right message. By conducting a headline testing survey with our market research company, Drive Research, we can find the correct words and phrases to help make sure your marketing content i
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11 Ad Concept Testing Example Survey Questions to Steal Right Now
Posted at: 2/4/2022 1:30 PM
Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De
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3 Benefits of Hiring Market Research Recruitment Agencies
Posted at: 2/3/2022 1:30 PM
The scene: you’re super pumped about a new product or service your company has. You’re excited about all the positive feedback, sales, and potential exposure it’ll bring to your brand. But before launching your new concept, you’d like to host an online focus group with target consumers to gauge their interest level, suggested areas of improvement, and discuss what product similar to yours they are currently using. That’s where your new best friends (market research recruitment agencies) come
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9 Signs You Should Invest in Market Research
Posted at: 2/2/2022 1:30 PM
Market research. Do I need to invest in it? Why do I need it? What can it answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and niche service offered by very few firms in local and regional markets. Because so many small and mid-size businesses use it infrequently, it's hard to determine when you should invest in market research and when you shouldn't. Well, our national market research company is here
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How to Measure the Demand for New Apartment Buildings
Posted at: 2/1/2022 1:30 PM
Wondering how developers find out whether there is enough demand to create a new apartment building? Like many business objectives, there's a market research study for that. A market research feasibility study gives insight into competitors, ideal amenities, target market criteria, and pricing. By conducting these studies, companies can glean important information to boost the likelihood of a successful new business venture. Learn more about the objectives, approach, and components of thes
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3 Tips to Improve Glassdoor Ratings for my Business (+ 1 Secret Hack)
Posted at: 1/28/2022 1:30 PM
Do you ever wonder what your employers think and feel about working for your organization? Employee reviews sites such as Glassdoor can provide a clear depiction of how your team describes company culture, overall satisfaction, co-workers' relationships, and more. It is also a platform for job seekers to check out what it’s actually like to work for a company before they accept a job offer or even apply to a new position. In fact, 83% of Glassdoor users are looking for jobs or are open to n
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6 Brand Tracker Survey Benefits for Your Business
Posted at: 1/27/2022 1:30 PM
When is the last time you conducted a market research study? Last year? Within the last five years? Never? While conducting an ad-hoc market research study is never a bad thing, the data can become stale after a year has passed. Herein lies the value of brand tracking. Put simply, these surveys track the growth of your brand. The findings can help bolster your organization and give you reliable benchmarking data to see how your KPIs have changed over time. Keep reading to learn more brand
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Unmoderated Research: Step By Step Process for How to Conduct It
Posted at: 1/25/2022 1:30 PM
Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u
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How to Conduct an Online Survey with Tea Drinkers
Posted at: 1/24/2022 1:30 PM
The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve