Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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The Value of Market Profiling and Industry Monitoring
Posted at: 3/10/2022 1:30 PM
It’s safe to assume that all businesses want to thrive, right? Right. But how you go about thriving is the next step. Put simply, market profiling and industry monitoring are both fantastic opportunities to either keep your business on top or get it to the top. As both forms of competitive assessment, these useful research tools can give you insight not only into your target market but into your key consumer profiles. With this information, you'll be able to create highly profitable opport
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Measuring the Financial Health of Banking Customers and Members
Posted at: 3/9/2022 1:30 PM
With 63% of Americans reporting their finances have altered by the pandemic, there is perhaps no better time to measure the financial health and wellness of consumers. As a bank or credit union, understanding your customer or member’s financial perceptions can lead you to provide the services, rates, and resources that are most impactful. One way financial institutions (FIs) can measure their community’s financial wellness is through an online survey. Financial health surveys are effective b
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5 Tips to Maximize Public Relations Survey Results
Posted at: 3/8/2022 1:30 PM
Public relations pros are experts at taking a topic, client, or product and slicing and dicing it into many different story angles. A tried and true tactic is using public relations survey results to help generate media coverage. However, just commissioning a survey does not guarantee results…you have to be smart about it. There are many benefits of public relations surveys–findings can be used for not only the actual press release but also for: Blog content White papers eBooks Data visu
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Survey Shows What Bills Fans Want for New Stadium in Buffalo
Posted at: 3/4/2022 1:30 PM
According to Buffalo News, the Buffalo Bills submitted a proposal to build a $1.4 billion, 60,000-seat stadium to replace Highmark Stadium. As development ideas begin, our Upstate New York market research company was interested to hear from Bills Mafia to learn their hopes and dreams for the new venue. Drive Research surveyed 1,100+ Buffalo residents regarding the new Bills stadium. The key findings included: 7 in 10 Buffalo residents agree with the submitted proposal for a new Bills stadiu
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How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic
Posted at: 3/3/2022 1:30 PM
Each week, US supermarkets host an average of 66-71 million shoppers with the nation’s top grocery chains accounting for over 48% of sales. It is a highly competitive industry that leaves many local grocery stores to wonder how they can win business over other household name brands. Who is your average shopper? How do others in the community perceive your brand? Is your advertising messaging memorable? Surveying grocery store shoppers can provide data-driven answers to these questions. A
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3 Signs You Need Help With Customer Surveys
Posted at: 2/28/2022 1:30 PM
Customer surveys are an important part of any business. They help you gather feedback from your customers and learn more about their needs and wants. Proving a positive customer experience has fast become a top priority for businesses and studies show 2022 will be no different. The driver here is that 86% of buyers are willing to pay more for a great customer experience. Conducting continuous customer feedback surveys is an actionable, data-driven strategy to achieving this business objectiv
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Qualitative Research Methods That Need Participant Recruitment
Posted at: 2/23/2022 1:30 PM
We can see it now: your company has a brand new idea for a service or product you’re certain consumers will love. But you need people to test it out to see if it really is just that cool, and you don’t know where to start. Or, perhaps you have an existing brand, product, or service that isn't getting the attention you think it deserves from your target market. There are several qualitative research methods that can help with these business challenges. And with qualitative market research,
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8 Market Research Examples to Fuel Your Business Growth
Posted at: 2/18/2022 1:30 PM
There is never a wrong time to do market research. However, most research projects are birthed because a company or organization is at a crossroads. Whether you’re a startup or Fortune 500 company, you’ll have critical decisions to make. This blog will detail common market research examples and how our clients have used them to fuel decision-making. There is not a definitive nor one-size-fits-all approach to market research, but most projects are similar and based on past studies. Genera
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How Market Research Can Boost Your Content Strategy in 2022
Posted at: 2/17/2022 1:30 PM
As we enter a new year, what goals can we set forth to improve our businesses and reach new territory? I’m guessing because you stumbled across this post, creating a way to boost your content strategy is part of your 2022 objectives. You are not alone. As an industry, content marketing is pushing toward a worth of over $400 billion from both the investment and confidence organizations have put into content creation. With this growing market, your business cannot afford to be left behind. H
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Defeating Writers Block: How One Survey Can Deliver Endless Content
Posted at: 2/15/2022 1:30 PM
A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO-focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually, marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every cont
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In-Person Market Research Isn't Dead - Here's How to Modify for Social Distance
Posted at: 2/14/2022 1:30 PM
COVID-19 has impacted every industry, including market research. While there are many benefits to doing virtual research, some projects still require in-person participation to meet requirements. The marketing world never stops, even during a pandemic. In fact, studies have shown that client-agency contact rose by 35% during the peak of COVID in 2020. This case study outlines the steps of a recent automotive recruitment project for in-person research following COVID-19 protocols. For more
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4 Benefits of Conducting Competitor Research
Posted at: 2/11/2022 1:30 PM
Never underestimate your competitors. Yes, there are plenty of important factors that go into having a successful brand -- but perhaps one of the most important of these is keeping tabs on competing businesses. Why? You want to be able to differentiate yourself from rival companies to assure current customers and prospects choose you as their top choice. Conducting competitor research can help your team understand what makes your brand stand out so that consumers come to you. In turn, you