Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Do Intercept Surveys Work?
Posted at: 7/14/2021 4:30 PM
Intercept surveys are a type of methodology that can provide accurate and invaluable in-the-moment data from respondents. This might be a store exit survey after a purchase, fan feedback after leaving a game, or attendee thoughts after attending an event or concert. Obtaining this feedback as the respondent leaves the event results in accurate recall and responses because the experience just took place. Depending on the type of industry and the access to on-site respondents this can be the be
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5 Factors to Finding the Best PR Survey Company
Posted at: 7/13/2021 12:30 PM
The most effective way to find the best PR survey company is to know exactly what you're looking for. Not all PR survey companies are created equal. When looking for the best of the best, consider these five factors. Doing so ensures your team receives high-quality data to fuel press releases and other marketing efforts. And to understand what you're looking for, you first need to know what a PR survey company is, what they do, and how they do it. We cover each of these components in the blog
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4 Benefits of Public Relations Surveys
Posted at: 7/12/2021 12:30 PM
As a marketer, you may have wondered how a custom public relations (PR) survey could benefit your company. Look no further than this blog post written by our PR survey market research company. Below, we'll review the top benefits of this type of market research, which show why it's one of the most effective public relations strategies. PR Surveys Benefit #1: Share Exclusive Research Conducting a PR survey can be tricky to get started without the proper guidance. Figuring out expectatio
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7 Example Intercept Interview Questions | Intercept Survey Company
Posted at: 7/9/2021 4:02 PM
Are you considering or ready to conduct an intercept survey for your organization? While you may understand the several advantages of conducting this type of customer research, our intercept survey company also recognizes the challenge of not knowing the right questions to ask visitors. As with any market research study, it is important to seize the opportunity of collecting feedback from target respondents by asking the right intercept interview questions. If asking the wrong questions in yo
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Winery and Vineyard Market Research [Ultimate Guide]
Posted at: 7/8/2021 12:30 PM
Cheers, everyone! When guests visit your winery, they expect to be overly satisfied with the service they receive and the items they (hopefully) purchase. Their experience should be carefully crafted and leave visitors feeling appreciated. By conducting winery and vineyard market research, you can do just that — and as a result, increase visitors, improve brand awareness, and boost revenue. In this ultimate guide, we provide a birds-eye-view of winery and vineyard market research, benefits of
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Conducting a Workplace Survey in 8 Steps
Posted at: 7/7/2021 12:30 PM
Looking for the right way to change or improve your company culture and environment? Conducting a workplace survey is an effective, data-driven approach to achieve that goal. A positive work environment is one of the most sought after factors for job seekers. For context, 47% of active job seekers cite company culture as their driving reason for looking for work. (Bulletin). Additionally, improving company culture has a direct impact on maintaining positive employee retention rates. In this
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Benefits of Working with a PR Polling Company
Posted at: 7/2/2021 12:30 PM
The benefits of working with a PR polling company are sometimes underestimated. Through this, you gain access to databases of consumers and business professionals who help fuel your business's success. You can also add legitimacy and reliability to your company at the same time when releasing public relations survey results to the media. In this blog, you will learn more about the many advantages of working with a PR market research company. What Is PR Polling? PR polling is meant to dr
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Sample Customer Satisfaction Survey Questions You Need to Be Asking
Posted at: 6/29/2021 12:30 PM
Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Below, we discuss some of the most important questions to ask in a customer survey. Sample Question #1: Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Ana
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How to Conduct a Transportation Company VoC Survey
Posted at: 6/24/2021 12:30 PM
According to Linchpin, altering customer expectations is one of the biggest challenges the transportation industry will have to overcome in 2021. Keeping this challenge top of mind, many are conducting a transportation company Voice of Customer (VoC) survey to offer exceptional value to their passengers. With 75% of Americans planning to travel in the next six months, there is perhaps a no better time to measure areas of satisfaction and opportunity within transportation services. Continue re
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6 Benefits of Pre-Qualifying Market Research Participants
Posted at: 6/18/2021 12:30 PM
Pre-qualifying is a market research recruitment method that has many advantages. From better informed, more engaged, and higher-quality participants to cost-effectiveness. What more could you want from a qualitative recruiting study? Our market research company discusses the benefits of pre-qualifying participants with a recruitment screener survey in this blog post. Benefit #1: Pre-Qualified Participants are More Informed About the Study If you’ve played the game of telephone, you know
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How to Conduct a Voice of Customer (VoC) Survey as a Manufacturing Company
Posted at: 6/17/2021 12:30 PM
Conducting a Voice of Customer (VoC) research as a manufacturing company is a great initiative. The results from a VoC survey help organizations to increase customer satisfaction and retention. Just because customers are not vocal with their complaints does not mean they don’t have any. For context, only 1 out of 26 customers are likely to share their complaints with businesses (CXM). What happens with the other 25? They simply take their business to a competitor without fair warning. As a re
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What is the ROI on Market Research? The Answer is a Tricky One
Posted at: 6/16/2021 12:30 PM
Return on investment or ROI. It is a ratio all of us in business and marketing seek but rarely take the time to calculate. Are you trying to determine the ROI of market research? It is hard, if not impossible to calculate. Here are 5 ways of how ROI is produced by using market research. Why Calculating the ROI on Market Research is Challenging When it comes to ROI in market research, it's not as easy to calculate as it is in other marketing arenas. For example, take paid search, SEM, or