Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Cost of a Customer Satisfaction Survey
Posted at: 4/19/2021 4:51 PM
Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to the cost of customer satisfaction surveys, it is driven by a number of factors that will be recapped in this post. The factors that impact the cost of customer surveys include: Choice of methodology The number of survey responses Length of survey Types and number of survey invitation reminders Level of reporting Below, I'll share how to gather an accurate quote from a custom
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What to Look For in a Mystery Shopping Research Company
Posted at: 4/16/2021 7:16 PM
At our national mystery shopping company, mystery shopping is just one of the many methodologies we have to help your company reach its goals! Mystery shopping is a type of market research methodology that can help businesses evaluate a particular area of their business and provide excellent insights. In this blog post, we will discuss what mystery shopping is, what to look for in a mystery shopping research company, and the benefits of utilizing a third-party market research firm! To conduct
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9 Examples of Data-Driven Marketing Strategies (& the Benefits of Implementing Them)
Posted at: 4/13/2021 12:30 PM
There's always an element of risk in business, but data-driven marketing strategies allow organizations to be less cautious when launching new marketing and advertising campaigns. As a market research company, we understand the power and magnitude data can have on a business. Heck, we write about it every day on our market research blog. But I was curious to hear from other business decision-makers to learn their real-world data-driven marketing examples and the benefits they find from imple
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5 Factors to Look for in an Omnibus Survey Company
Posted at: 4/12/2021 12:30 PM
Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be
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3 Market Research Options for the Sports Industry
Posted at: 4/7/2021 8:10 PM
The world of sports and entertainment is an ever-changing one. There has always been the need to evolve and adapt as audiences and economics shift over time. That’s where market research comes into play. See what I did there? Now, in the wake of the coronavirus pandemic, flexibility in the sports world is needed to succeed and survive. Here are three market research options that will encourage data-driven decision-making. Reasons for Conducting Market Research in Sports In 2020 we witne
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Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents
Posted at: 4/5/2021 12:30 PM
Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey
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What are the Advantages and Disadvantages of Omnibus Surveys?
Posted at: 4/2/2021 6:30 PM
Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited popul
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How Much Does a Mystery Shopping Project Cost?
Posted at: 4/1/2021 2:09 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. Like most types of market research, it's hard to give one clear cut price. It's dependent on various factors such as project management, length of mystery shops, time of mystery shops, and more. In this blog post, our market research company will discuss these components in detail to give you a better idea of ho
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![BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]](/media/3784/customer-orientation-surveys.png)
How to Conduct Customer Orientation Surveys [+ Example Survey Questions]
Posted at: 3/30/2021 5:35 PM
Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T
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Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger
Posted at: 3/26/2021 12:30 PM
Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne
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Top 20 March Madness Facts and Trivia for 2021
Posted at: 3/24/2021 12:30 PM
It's sports lovers' and gamblers' favorite time of year again. The annual NCAA men’s basketball tournament (a.k.a. “March Madness”) is well on its way. To celebrate one of the most popular sporting events in the country, our market research company compiled a list of the top 20 facts and trivia to talk about when watching the games. Statistics Sourcing Information & More Fun Facts 16.2 M tournament brackets completed in 2021. (ESPN) There is a 1 in 9.2 quintillion chance that someone co
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Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study
Posted at: 3/22/2021 12:30 PM
Today, shelf testing studies used to test the appeal of packaging design in real-time (either virtually or in-person) to get customer’s opinions. As a result, more and more brands are leveraging eye-tracking market research. Why? The use of eye-tracking in conjunction with other biometric devices provides an objective measure of product packaging performance. In this blog post, our CPG market research company discusses how eye-tracking works, tips for designing a proper shelf test with eye-tr