Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
5 Reasons Why You Should Ditch Mall Research
Posted at: 5/14/2021 12:30 PM
With major retailers permanently closing their doors and consumers opting for online shopping (an issue only exacerbated by Coronavirus), the future for shopping malls is grim. According to CNBC, 25% of malls expected to close over the next 5 years. As mall foot traffic declines, that puts a hindrance on mall market research. For decades, retailers relied on mall market research methodologies such as: Kiosk surveys Intercept surveys Mobile ethnography However, this type of market research
-
How to Conduct a Market Analysis with a Third-Party
Posted at: 5/13/2021 12:30 PM
A higher education institution was looking to evaluate a new market to launch a new educational program. The client partnered with our third-party market research company to understand the landscape and identify market(s) for expansion. Check out this post to learn more about the objective, approach, and results of this market analysis research project! Objectives of the Market Analysis The objective of the market analysis research was to identify a favorable market(s) for the school and
-
Traditional Focus Groups or Online Focus Groups: The Choice is Yours
Posted at: 5/12/2021 2:33 PM
A focus group is a common methodology used in market research. A traditional focus group involves a small group of people coming together at a location to share needs, preferences, opinions, and experiences about a specific product or service. The facilitator of the discussion, called the moderator, leads the discussion. The goal is often gaining insight for the company through spoken feedback of consumers and potentially B2B professionals. Typically focus groups are held at a brick and mor
-
How to Measure Product Awareness and Purchase Intent
Posted at: 5/6/2021 12:30 PM
When it comes to promoting products and services, there are a lot of unanswered questions as it pertains to your target audience. What percentage of Americans are aware of your product or service? What percentage of Americans are aware of your competitor's products and services? Are certain demographics more aware of your brand vs. a competitor and vice versa? As with solving most business objectives, market research can help. Product awareness and purchase intent research provide brands wi
-
Posted at: 5/5/2021 12:30 PM
Michel Porter first introduced the value chain analysis framework in 1985 in his influential book, “Competitive Analysis”. Using value chain analysis can be extremely useful and gives businesses a clear idea of how to adjust their activities in order to increase revenue and profit margins. Using value chain analysis provides businesses with a clear idea of how to adjust their activities in order to increase revenue and profit margins. Learn more about the process of using value chain analysis
-
How to Add a Question to an Omnibus Survey
Posted at: 4/30/2021 12:30 PM
If you’ve stumbled upon this post, you likely are already aware of how an omnibus survey is conducted and its perceived benefits. Now you’re wondering, “How can I include my own question(s) to a third-party omnibus survey?” The short answer: Contact our market research company. We administer weekly online surveys and can include your questions as quickly as needed. The long answer: Continue reading this blog post to understand more about the process of sponsoring a question or series of quest
-
How Much Does it Cost to Outsource an Online Survey?
Posted at: 4/27/2021 1:00 PM
The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online varies because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The five
-
5 Steps to Conducting an Ad Concept Testing Survey
Posted at: 4/26/2021 12:30 PM
We’ve all seen at least one advertisement that makes us wonder how much input real customers had in its development. It makes you wonder who signed off on it, and who they talked to while developing the ad concept. My market research brain always makes me think, “Man, they could have really benefited from an ad concept testing survey.” Don’t let this be you! Learn how and why conducting concept testing will set your marketing campaigns up for the best chance of success. Why Conduct Ad Co
-
What is Coolhunting in Market Research?
Posted at: 4/23/2021 12:30 PM
Initially, coolhunting was meant to focus on fashion and design. However, it has expanded to include other sectors such as technology and is a great tool to use in market research. In this blog post, our market research company will discuss what coolhunting is, what methodology to use, and what results gained from coolhunting reports can be used for! What is Coolhunting in Market Research? Coined in the 1990s, coolhunting is a market research method that seeks to predict trends and style
-
3 Benefits of Short Market Research Surveys
Posted at: 4/22/2021 7:13 PM
The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma
-
5 Steps to Conducting a PR Survey | Marketing Research Firm
Posted at: 4/21/2021 12:30 PM
Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu
-
What is the Difference Between Omnibus Surveys and Traditional Online Surveys?
Posted at: 4/20/2021 12:30 PM
Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general pop