Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
The Pros and Cons of Open-Ended Questions and Closed-Ended Questions
Posted at: 10/29/2020 3:38 PM
While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post
-
What Does it Mean for a Market Research Study to be Blinded?
Posted at: 10/22/2020 1:48 PM
One of the most frequent questions our market research company hears is, "What does it mean or a market research study to be blinded? Let's say you've decided to field an online survey among the customers of your product or service. Before you start designing the questions and moving too far ahead, there is an important question to ask yourself: do I want to want to remain anonymous as the sponsor of the survey? If the answer to that question is "Yes," then the best option for your market res
-
Questions to Ask in a Customer Focus Group
Posted at: 10/21/2020 1:47 PM
A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro
-
How to Conduct Shelf Testing Market Research | CPG Research Firm
Posted at: 10/19/2020 12:30 PM
As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p
-
The Evolution of Market Research from the 1920’s to Today
Posted at: 10/14/2020 12:45 PM
In the past 100 years, the market research industry has evolved significantly into an incredibly beneficial tool for companies to use to enhance their business and marketing plan. Market research is commonly used to: Form strategies Inform decision-making Gain a deeper understanding of target audiences Help businesses connect with consumers Strengthen brand reputation In order to reap the benefits of market research, one must understand the origins of research methodologies and practices
-
4 Basic Components of a Market Research Survey
Posted at: 10/13/2020 1:27 PM
As a market research company, our team writes a lot of surveys. We enjoy the science of survey writing and share our thoughts often about the strategy and design in several posts on our market research blog. Today is no different as we tackle 4 basic components of a market research survey. To some, these may almost seem too basic while to others with little experience in survey writing, these tips may help you structure your next project. We break down the 4 components of your market research
-
How to Conduct a PR Crisis Survey | Market Research Company
Posted at: 10/6/2020 12:30 PM
Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su
-
5 Components of an Apartment Feasibility Study | Market Research Company
Posted at: 10/5/2020 1:22 PM
A feasibility study or market assessment study is a fairly popular form of market research. As the growth of urbanization and downtown living continues, many developers are conducting apartment feasibility studies to understand market demand. This is driven by a multitude of factors. For example, there is a rise in young professionals wanting to work and live in cultural centers – while baby boomers look to downsize space and reverse flight back to the suburbs. In this blog post, our market re
-
What are Prospect Surveys? | Online Survey Company
Posted at: 9/28/2020 12:30 PM
So how does one go about entering a new market? Research, of course! A great place to start is with a prospect survey. Utilizing prospect surveys among target non-customers is beneficial before taking the plunge into a new demographic, geography, or industry. They are also helpful in widening the net of people who are already a part of your target audience but have not converted to a paying customer or client. Chances are your business has aspirations to expand its footprint and reach new cus
-
6 Things About Conducting Market Research Your Boss Wants to Know
Posted at: 9/25/2020 12:30 PM
So, you’ve decided to explore market research as a possibility for your company, but you’re not so sure how to get your boss on board? To be honest, there’s a lot to consider when deciding to conduct research and deciding which market research company to work with. In this blog post, Drive Research, a full-service market research firm, will explain the six things about conducting market research your boss wants to know. We’ll break down the cost of market research, the market research process
-
4 Red Herring Question Examples to Improve Research Quality
Posted at: 9/24/2020 1:05 PM
There is no such thing as a stupid question, right? Well, when it comes to market research methodologies such as online surveys, asking the silly questions can lead to a higher quality of data. A red herring or trap question is an often-underutilized market research tactic in which a survey company includes odd questions mixed into a strand of normal questions. This allows data analysts to easily recognize survey respondents who fully read and remained engaged throughout the survey and those wh
-
Black Friday 2020: Survey of 2,000 U.S. Consumers Predicts 44% Decline for In-Person Shopping
Posted at: 9/22/2020 4:55 PM
Updated Results! See new data from our Black Friday 2023 Survey, here. We surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many plan to stay home due to health and safety concerns. As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. Our market research company conducted an online survey with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. Key fi