Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Employee Value Proposition Surveys: Questions To Use
Posted at: 10/29/2024 12:30 PM
Ever wonder what makes your company stand out from the rest? Your employees can help you answer this question with employee value proposition surveys. Reviewing the data from these surveys, you can determine the value that employees put on their workplace. This information can end up revealing new insights about the employee experience and much more. Keep reading to learn more about the importance of employee value proposition surveys and how they can make a positive impact in your workplac
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What Is Competitive Intelligence Research? (and How To Do It)
Posted at: 10/28/2024 12:30 PM
Competing brands are everywhere, which is why it’s so important to know what they’re up to. In our experience, leveraging competitive intelligence can uncover important insights that help customize your marketing strategies and product offerings. By keeping a close watch on market patterns and customer influences, businesses can adapt and win even in a competitive environment. Investing in competitor market research can be one of the major sources of data that you use to make informed and i
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15 Employee Culture Surveys Questions To Ask About Your Company
Posted at: 10/25/2024 12:30 PM
Employee culture surveys are a powerful tool used by companies to better understand their workplace environment. By asking specific questions about topics like employee satisfaction, engagement, and workplace values, companies can gather valuable insights. In our work, we’ve seen that organizations with strong cultures often have a higher net profit and workforce growth. For example, Gallup's research shows a 50-point increase in employee engagement over three years for companies with a soli
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Employee Lifecycle Survey Types, Solutions, & Best Practices
Posted at: 10/24/2024 12:30 PM
Are you curious about the stages your employees go through in your company? An effective way to learn more about this is through conducting employee lifecycle surveys. This market research method gathers employee feedback about the different stages of their employment. Using the feedback, you'll gain a better understanding of your employee's experience at work. Keep reading to learn more about the employee lifecycle and why it's so important! How We Approach Employee Lifecycle Surveys O
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Understanding Judicial Surveys: Benefits & Example Questions
Posted at: 10/23/2024 12:30 PM
The legal field is one that's constantly evolving, and gathering the opinions of the public or a select stakeholder group plays a key role in this. Thankfully, there's a market research method that's perfect for staying on top of these trends: judicial surveys. These online surveys provide key insights on the perception of both courtroom and legal interactions. Even more importantly, they help legal teams evaluate the overall trust of the justice system in their region or help provide data f
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How Much Does an Online Survey Cost?
Posted at: 10/22/2024 12:30 PM
If you don't conduct market research frequently, you probably have some basic questions about the process. Let us guess, a big question you may have is… How much does an online survey actually cost? Although the scope and price of the most common types of market research vary a great deal, it can be broken down into five core components. We think these components will help you understand what goes into the cost of an online survey! Every online survey proposal can be broken down into the fo
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2024 Cyber Monday Statistics, Trends, and Facts
Posted at: 10/21/2024 12:30 PM
No holiday shopping is ever complete without Black Friday and Cyber Monday. A chance for consumers to shop in person (or online) and snag some great deals, Cyber Week is one of the most anticipated times of the holiday shopping season. Our 4th annual Cyber Week survey gathered responses from 1,000+ Americans on how they prefer to shop during this (often chaotic) time. In this post, we'll cover the data found for Cyber Monday 2024. According to our survey, we found that… 68% of consumers will
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Switching Market Research Companies: 7 Signs It’s Time
Posted at: 10/18/2024 12:30 PM
Partnering with the right market research team is critical for a brand that wants to receive quality data to improve business. If a brand is working with a market research team that isn't delivering anymore, this is the biggest sign that they should begin looking for a different one. What are some common signs that it's time to switch, you ask? Outdated data, slow turnaround times, and lack of innovative/unique research approaches are all giveaways. Spend some time evaluating your current
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5 Steps to Running a Focus Group
Posted at: 10/17/2024 12:30 PM
A tried and true research methodology, there’s a reason why focus groups have remained popular over the years. The first reported focus groups were used by the U.S. government to study how military propaganda films impacted Americans during World War II. Focus groups gather insights that would otherwise go undiscovered in other research techniques. These insights can be very valuable for organizations in understanding feedback and making decisions. Understanding Focus Groups Focus groups
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The Best Questions For Employee Wellbeing Surveys (+Best Practices)
Posted at: 10/16/2024 12:30 PM
Employee wellbeing surveys are a great investment for any company. These surveys help understand how employees feel about their work and personal well-being. Knowing what makes your team tick and what stresses them out is key to creating a happy and productive workplace. In our experience, a carefully crafted survey can provide insights you’d never get from a casual chat. By asking the right questions, we can zero in on what matters most to employees. Topics like work-life balance, mental h
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What is Customer Experience (CX) Market Research?
Posted at: 10/15/2024 12:30 PM
Customer experience market research provides insights into how shoppers interact with a specific brand. Gathering these insights will help brands better understand the needs, preferences, and opinions of their customer base. In turn, they will be able to learn about their brand works, and what could use some improvement. Ultimately, the goal of any customer experience project is for brands to develop a stronger bond with their shoppers (and hopefully gain more in the process). Keep reading
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Black Friday Statistics, Trends, & Facts [2024]
Posted at: 10/14/2024 12:30 PM
Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, our market research company launched our 6th annual Black Friday survey. We polled over 1,000 consumers across the U.S. to learn more about their holiday shopping habits, preferences, and attitudes surrounding Cyber Week 2024 – plus how it compares