Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
40+ Influencer Marketing Statistics to Power Your 2025 Strategy
Posted at: 11/20/2024 1:30 PM
Influencer marketing, the idea of getting influencers to help market your product or service, has become one of the most effective forms of marketing available today. Engaging with content creators and building longer-term influencer partnerships can place your business or company in front of new audiences. As a result, your brand will reach a heightened level of success for years to come! Top 10 Influencer Marketing Statistics (Editor's Choice) In 2024, the global influencer market reache
-
Outsourcing Your Market Research Surveys [Pros + Cons]
Posted at: 11/19/2024 4:15 PM
When it comes to market research needs, companies typically go 1 or 2 ways to fill the need to do it regularly. Option 1 is a company going fully in-house with its market research by hiring a team that focuses solely on that. Typically this can be costly and can have a lot of bias, but it gets the job done. Option 2 is hiring outsourced market research, typically done by a trusted third-party company. The primary motivations behind hiring a third party that we hear a lot are cost-effectiveness,
-
![Blog: New Year's Resolutions Statistics and Trends [2024]](/media/6437/t-ux-1-1.jpg)
New Year's Resolutions Statistics and Trends [2024]
Posted at: 11/18/2024 1:30 PM
As the calendar flips to a new year, it's a tradition for many of us to reflect on the past and set our sights on a better, brighter future. New Year's resolutions are a ubiquitous part of this annual ritual. But how many of these resolutions actually come to fruition, and what drives us to set these goals in the first place? In this article, we'll dive deep into the world of New Year's resolutions, exploring the trends and statistics that surround them. Top New Year's Resolutions Statistic
-
UX vs. Market Research: Which One Should You Use? (And Why)
Posted at: 11/15/2024 1:30 PM
In the current business landscape, market research and UX research are both vital to success. While each method is essential for business growth, they both focus on different areas of marketing. Market research can tell who an audience is, while UX research can show more of how users interact with a product directly. In our experience, companies can confuse the two since they are so similar, but knowing when to use each can make a difference in your strategy/research. If you’re interested i
-
How & When You Should Use Open Ended Survey Questions
Posted at: 11/13/2024 1:30 PM
Open-ended survey questions offer a unique way to gather rich and detailed feedback. These questions allow respondents to share specific thoughts in their own words, providing businesses deeper insights than multiple-choice and short answers offer. In our experience, open-ended questions can reveal trends and sentiments that might be missed otherwise. Even though open-ended questions are a part of an overall survey strategy, all businesses can benefit from using them. Especially with expert
-
Qualitative Research: How to Understand Your Audience on a Deeper Level
Posted at: 11/11/2024 1:30 PM
Qualitative research is all about digging deep into the non-numbers data of people's thoughts, feelings, and behaviors. Whether through interviews, focus groups, or observations, qualitative research provides rich, detailed data that numerical data alone can't offer. In our work, we’ve found that qualitative research focuses on aspects like customer desires and pain points that quantitative (numbers) data can miss. Take, for example, a recent project where we discovered hidden frustrations
-
Segmentation Typing Tools: Types & Examples
Posted at: 11/8/2024 1:30 PM
To help differentiate points in research data, segmentation typing tools are key for highlighting respondent groups. Commonly used in customer research, typing tools will ultimately help you understand your base better by helping to determine the target audience. With this detailed data, you can make critical decisions based on data to improve your brand. In this post, we'll cover what segmentation tools are, how they're created, and developing one. Keep reading! What Are Segmentation T
-
Bank & Credit Union Market Research Options for 2025
Posted at: 11/6/2024 1:30 PM
As financial institutions face increasing competition and changing customer expectations, it's essential to stay up-to-date on the latest industry trends and consumer preferences. Luckily, there are several bank and credit union market research options that can provide valuable insights into customer behavior, industry trends, and competitive landscape. For financial services organizations looking to gain a competitive edge, market research can also help inform strategic decision-making, imp
-
Employee Performance Survey Questions You Should Ask & How To Do It
Posted at: 11/4/2024 1:30 PM
Conducting employee performance surveys is an ideal way to improve the overall functions of a business. Why? By completing performance surveys, businesses can understand how employees approach their job and what improvements can be made. Equally as important, these surveys will also highlight areas where employees excel in their job. But asking the right questions is key. The types of questions asked in these employee surveys will vary a bit depending on the type of organization and the main
-
What Are the Benefits of Conducting Surf-Alongs?
Posted at: 11/1/2024 12:30 PM
Learning how users interact with a website allows businesses to better understand the motivations behind customer decision making. By conducting surf-alongs, brands will be able to not only understand these decisions, but they can also gain insights into important customer details like trends and even pain points. For example, customers may be running into an issue that’s lurking on a brand’s website. Surf-alongs will help uncover these issues, thus creating a smoother user experience. In t
-
Cart Abandonment Surveys: Benefits & Example Questions
Posted at: 10/31/2024 12:30 PM
Picture this. You’re doing some online shopping, adding items to your cart with every intention of purchasing them when you find yourself closing the browser tab once you’ve taken a peek at the subtotal. Been there? Same. Perhaps the subtotal was higher than you anticipated, maybe you were disappointed in shipping costs, had questions regarding the product, or got distracted, or maybe you just changed your mind. Whatever the reason may be, that online retailer will never know unless they as
-
5 Phone Survey Alternatives to Consider
Posted at: 10/30/2024 12:30 PM
Let’s face it - thanks to spam calls, caller ID, and the decreased use of landline phones, phone surveys are more time-consuming and costly than other market research types. For this reason, our market research company consistently recommends alternative research methods for phone surveys. But there's good news. While the use of phone surveys has dramatically changed, it's also led to the increased use of other online market research methods! This includes online surveys, online interviews,