Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Brand Equity Tracking: How to Track It & Why
Posted at: 12/13/2024 1:30 PM
Tracking brand equity allows you to keep a close eye on the health of your brand in competitive markets. As a whole, brand tracking helps businesses understand how customers perceive their brand and how it measures up against industry rivals. Higher brand equity also often means a stronger connection with customers. This connection can lead to increased customer loyalty, which is golden for any brand. In our experience, companies that track their brand's value can adapt quickly to market cha
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What Is Multi-Country Marketing Research & Best Practices
Posted at: 12/12/2024 1:30 PM
As business and strategic planning continues to become borderless, organizations are looking to understand the potential for new customers and new offerings outside of their original locations. No matter how new or how mature your company and marketing efforts are, multi-country research can be relevant to your role. At Drive Research, our experienced researchers have the knowledge, tools, and partner network required to conduct your research regardless of location or method. What Is Multi
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![Blog: Conducting a Conjoint Survey [2023 Ultimate Guide]](/media/5539/sorted-chaos-order-category-division-concept.jpg)
Conducting a Conjoint Analysis [2025 Guide]
Posted at: 12/11/2024 9:06 PM
A conjoint analysis is one of the most effective ways to help a brand determine the best product features, benefits, and price combinations. When measuring the appeal of a new product concept, it can prove challenging to assess the relative value of each benefit properly. Trying to tackle this through a series of closed-ended questions (select one, select all that apply, ranking) coupled with open-ended questions for context can create a muddy story – one that is hard to apply when deciding
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What is Market Survey Research? [+ Benefits & Process]
Posted at: 12/6/2024 2:10 PM
Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs or brands need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the succes
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What Is Cluster Analysis: Examples & Why It Matters
Posted at: 12/5/2024 1:30 PM
When companies invest in advanced market research tools like cluster analysis, they uncover strategic insights to improve everything from company culture to customer satisfaction. And once these insights have been discovered, they can then be used to create a targeted business strategy based on data. In this post, we’ll cover the meaning of cluster analysis, how it works, and when you should use it. Keep reading! What Is Cluster Analysis? Cluster analysis is an advanced statistical techn
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Airport Community Market Research Surveys: Process & Questions
Posted at: 12/4/2024 1:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Crucial for understanding the needs of travelers, these airport surveys also gather details from locals and businesses. The data obtained here provides insights into customer satisfaction, operational details, and environmental impact. The main goal of these surveys is for airports to improve using actionable data. Not only idea
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Why Market Research Should Be In Your 2025 Budget
Posted at: 12/3/2024 10:30 PM
Believe it or not, the new year is right around the corner - and that means it's time to start planning your 2025 budget (if you haven’t already). With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making it the best year yet? We've got the answer... By adding market research to your 2025 budget! In doing so, businesses can be assured they are moving forward in the right direction. Typ
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6 Steps to Conducting a Market Survey
Posted at: 12/3/2024 2:13 PM
Interested in conducting a market survey? Kudos to you for thinking outside of the box. Many organizations immediately jump to surveying customers when they think of market research but, what about the untapped market of non-customers? A market survey flips that notion on its head. A market survey is an excellent way to survey a general population or target market where you promote your products or services. In this blog post, our market research company will provide more insight into how to
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Healthcare Employee Satisfaction & Engagement Surveys (From The Pros)
Posted at: 12/3/2024 1:44 PM
Employee engagement surveys in healthcare are crucial to understanding how workers feel about their jobs and finding areas to improve. When employees feel supported and heard, it often leads to better patient care. That's why it's important to take these surveys seriously and act on the findings. A recent study showed that healthcare workers have some of the lowest job satisfaction scores, which means it is one of the most important metrics to track. If you aren’t actively tracking your empl
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2024 Christmas Facts, Statistics, & Trends Unwrapped
Posted at: 12/2/2024 8:46 PM
The holiday season is here and what better way to get into the festive spirit than by exploring the trends and traditions that make this time of year so magical? Our recent survey uncovered fascinating insights into how Americans celebrate Christmas in 2024. From spending habits and shopping trends to cherished traditions and holiday entertainment, these stats paint a vivid picture of the modern Christmas experience. Key Christmas Statistics for 2024 Most consumers (66%) will spend at least
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What Is a Nurse Satisfaction Survey? (+ How You Can Run One)
Posted at: 12/2/2024 1:30 PM
Nurse satisfaction surveys play a crucial role in understanding how nurses view their jobs and their work environment. This is especially key, as maintaining nurse satisfaction is becoming more and more important in the healthcare industry. These surveys help healthcare organizations understand the main problems that nurses have with their workplace. Whether you manage a big city hospital or a small clinic, learning how to use these surveys effectively can be a game changer. What Goes Int
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The 20 Best Healthcare Survey Questions To Ask Your Patients
Posted at: 11/26/2024 1:20 PM
As a healthcare organization, it is critical to consistently rely on patient feedback to improve your organization’s quality of care and enhance patient satisfaction. That all begins with a well-crafted healthcare survey as it is the perfect avenue for quickly gathering actionable insights from patients. In this blog, our market research company explores the goals behind healthcare survey questions, share best practices for designing effective surveys, and provide 20 essential questions to i