Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Target Market Analysis: How to Find Your Target Audience
Posted at: 5/10/2024 12:30 PM
Do you know who your target market is? Do you “know” your target market? What are their demographics, preferences, and buying behaviors? Without a clear understanding of this, it can be challenging to create products and marketing strategies that resonate with customers. In today's ever changing business environment, it is more important than ever to know who your target market is and how to reach them effectively. This blog will explore what a target market analysis is, why it's important,
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Reduce Employee Attrition with These 10 Strategies
Posted at: 5/9/2024 4:41 PM
Employee attrition refers to staff members who leave a company. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month. In this blog post, Drive Research dives into what causes employee attrition, how to reduce employee turnover and absenteeism, and strategies to help. What Causes Poor Employee Attrition Typically, when human resources (HR) leaders talk about this employee attrition, they are referring to those who
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![Blog: Conducting New Hire Employee Surveys [+ Example Questions]](/media/4991/newly-hired-employee-at-her-desk-1.png)
Conducting Employee Onboarding Surveys [+ Best Example Questions]
Posted at: 5/9/2024 3:41 PM
Over the past few years, there has been a major effort to attract new talent and increase employee retention rates. Since 2021, we’ve gone from “the great resignation” to “quiet quitting” to “quiet hiring”. These changes have left hiring managers and human resources professionals feeling the pressure to keep strong efforts on employee recruitment and attrition. Sure, employee surveys are a great way to keep the pulse on satisfaction and engagement. But, new hire employee surveys are specif
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Conducting Customer Satisfaction Surveys: Questions & Expert Tips
Posted at: 5/9/2024 12:30 PM
Of all of the different types of market research projects an organization can pursue, conducting customer satisfaction surveys is the most common. Why? At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. The process is simple, informative, and offers a high return on investment. In this guide, we’ll cover everything from the benefits of measuring customer satisfaction to
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Employee Exit Interview Surveys: Questions & Benefits
Posted at: 5/8/2024 12:30 PM
Employee turnover can be a significant pain point. With staff turnover reaching 57%, it is seemingly a costly and disruptive issue for businesses everywhere. While some degree of turnover is inevitable, companies can take steps to minimize it by understanding why employees leave and addressing any underlying issues. One effective tool for gaining insights into staff departures is employee exit surveys. By the end of our blog post, you will have a better understanding of how to use exit surv
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How to Conduct Patient Market Research
Posted at: 5/7/2024 7:07 PM
Understanding your target audience is essential for any healthcare-related venture, be it a medical practice, pharmaceutical company, or healthcare startup. In the dynamic landscape of healthcare, patient preferences, needs, and behaviors play a pivotal role in shaping decisions. Conducting thorough patient market research is the compass that guides these decisions, offering valuable insights that can drive innovation, improve patient care, and ultimately, lead to better outcomes. In this c
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Conducting Corporate Image Studies in 2023
Posted at: 5/6/2024 12:30 PM
A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corpora
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How To Send Email Surveys [+ Benefits & Best Practices]
Posted at: 5/3/2024 12:30 PM
Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete
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Advertising Effectiveness: Reasons to Measure & How To
Posted at: 5/1/2024 12:30 PM
Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure
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Online Grocery Shopping Statistics to Fuel Your Strategy
Posted at: 4/30/2024 8:49 PM
Over the past few years, there has been a significant increase in the adoption of online grocery shopping. This surge has been fueled by factors such as convenience, time-saving benefits, and the proliferation of mobile apps and online platforms offered by retailers. As consumer behaviors evolve, it’s important to stay up to date on the latest grocery shopping statistics and trends. To provide that data, our market research company surveyed over 1,000 consumers across the U.S. to look at the c
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What is Concept Testing? A Complete Market Research Guide
Posted at: 4/30/2024 7:09 PM
Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it a physical object, a service, or a campaign. In our experience, doing concept testing with different companies, we've observed that concepts honed through such testing often lead to products that not only meet market needs but also resonate deeply with
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![Blog: Explaining Employee Commitment Surveys [+ Questions To Use]](/media/6166/employee-commitment-concept-1.jpg)
Explaining Employee Commitment Surveys [+ Questions To Use]
Posted at: 4/29/2024 12:30 PM
Among employee research techniques is a specialized approach called employee commitment surveys. It offers a deeper perspective into the dynamics between employees and their organizations. Unlike traditional employee engagement surveys, these assessments focus specifically on aspects like an individual's alignment with an organization's values, dedication to shared goals, and overall loyalty to their work environment. In this guide, we delve into the significance of employee commitment surve