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Market Research Company Blog
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In-Depth Interviews (IDIs) in Market Research [2024 Guide]
Posted at: 3/22/2024 7:11 PM
Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph
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Explaining Key Opinion Leader (KOL) Market Research in Healthcare
Posted at: 3/21/2024 12:30 PM
Businesses that choose against market research are like ships that set sail without a navigation system, hoping to reach an unknown destination by following their gut. You might catch a lucky gust of wind now and then, but chances are you'll find yourself lost at sea, wondering why you didn't invest in a reliable map and a compass. Understanding target audiences and stakeholders is essential in healthcare for new product development, roadmaps, operations, training, marketing, and strategy.
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Best Patient Satisfaction Survey Questions To Ask (From Experts)
Posted at: 3/19/2024 12:30 PM
In the healthcare industry, prioritizing patient satisfaction has become synonymous with providing quality care. Healthcare practices use patient satisfaction surveys to gain valuable insights into patient experiences. These surveys are a powerful tool that allows them to gauge performance, identify areas for improvement, and understand preferences. In this article, we uncover the intricacies of patient satisfaction surveys and the benefits they bring to healthcare practices. What Is a Pa
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Demographic Segmentation: What Is It & How To Do It
Posted at: 3/18/2024 4:35 PM
These days in business, a one-size-fits-all approach to customers often just doesn’t cut it. It may appear cost-effective on the surface, but it neglects all the nuances of customer segments with varying needs and wants. Once you identify the need for customer segmentation, the next step is to decide how deep to go. Another type of segmentation is demographic segmentation, which allows you to identify a new layer of meaningful differences. This post will cover what demographic segmentation
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10 Employee Retention Survey Questions To Ask [+ How To Conduct One]
Posted at: 3/15/2024 12:30 PM
Happy employees stay at their company – it's that simple! When employees feel valued by their organization, they're also far more likely to be productive and enthusiastic about their work. Thankfully, this leads to healthy employee retention within a company. To ensure staff members will continue to stay within an organization, employee retention surveys are the way to go. In this post, we'll review the definition of these surveys, their benefits, how they're conducted, and common questions
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March Madness Statistics: Numbers Of The NCAA Tournament
Posted at: 3/14/2024 8:33 PM
It's the most wonderful time of the year...for college basketball fans! As March unfolds, the sports world braces itself for one of the most exhilarating and unpredictable events of the year: March Madness. This annual NCAA basketball tournament captivates millions of fans with its thrilling matchups, unexpected upsets, and Cinderella stories that defy the odds. While the drama on the court keeps us on the edge of our seats, behind the scenes are hundreds of statistics and facts that would in
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Beauty Market Research: How To Conduct It (From The Pros)
Posted at: 3/14/2024 12:09 PM
In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. What is Beauty Market Research? Beauty
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![Blog: How to Conduct Alumni Surveys [+ Example Questions]](/media/6088/alumni-1.jpg)
How to Conduct Alumni Surveys [+ Example Questions]
Posted at: 3/12/2024 4:04 PM
Gathering insights from alumni provides many benefits for higher education institutions. To discover the best quality insights, we suggest running alumni surveys. These surveys, often conducted online, are sent out to alumni groups to gather feedback about their experience attending the institution. With this information, colleges and universities can improve alumni engagement and outreach methods. Below, we'll discuss the benefits of alumni market research and how it's conducted. Looking t
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![Blog: Brand Awareness: How To Measure & Improve It [2024 Guide]](/media/6084/awareness-concept-1.png)
Brand Awareness: How To Measure & Improve It [2024 Guide]
Posted at: 3/11/2024 12:30 PM
Brand awareness is a fundamental aspect of marketing that references consumer recognition of a brand and its products or services. It serves as a foundation for constructing a brand's identity and its market presence. Establishing strong brand awareness is often the first stage in the consumer's purchase process (from research, social proof, and more). Without awareness, potential customers are less likely to consider a brand when making purchasing decisions. In this guide, we’ll go over ever
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Market Demographics: How to Use & Analyze
Posted at: 3/8/2024 1:30 PM
The demographic makeup of populations is everchanging. However, knowing how these changes can be measured or how they will change in the future can be difficult to gather. Knowing the market demographics on a base level allows you to see how it could impact your organization. For example, market demographics could help an organization determine what percentage of its target market is Gen Z. Are there more men or women? How does the urbanicity break out? These are only just some of the que
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Conducting Political Surveys: Data Collection + Analysis
Posted at: 3/7/2024 1:30 PM
Political surveys are an important tool to understand the dynamics of political landscapes, habits, and perceptions. This article covers the ins and outs of political surveys, explaining their significance, benefits, and the nuances to consider when to conduct them effectively. Need help with data collection and analysis for an upcoming political survey? Contact Drive Research today by emailing [email protected] or filling out an online form. What is a Political Survey? To put it si
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Alternatives to NPS: How Else To Track Customer Satisfaction
Posted at: 3/6/2024 1:30 PM
In the realm of customer satisfaction metrics, the Net Promoter Score (NPS) has long been a go-to for businesses seeking to gauge customer loyalty and overall satisfaction. However, in today's dynamic landscape, relying solely on NPS may not provide a comprehensive understanding of customer sentiment. In this blog post, we explore alternative methods beyond NPS to effectively track and measure other customer satisfaction metrics. From innovative metrics to insightful approaches, discover ho