Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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eCommerce Market Research: Types + Trends
Posted at: 2/29/2024 1:30 PM
eCommerce market research plays a pivotal role in understanding the rapidly evolving landscape of online shopping. An analysis of the market is essential for companies to make informed business decisions, from identifying consumer trends to assessing the competitive environment. It empowers businesses to tailor their strategies, optimize their operations, and ultimately enhance their market presence. With the boom of online presence for most consumers, the eCommerce boom has been reinventin
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![Blog: Conducting Employee Surveys [2024 Guide]](/media/6075/employees-3.png)
Conducting Employee Surveys [2024 Guide]
Posted at: 2/28/2024 1:54 PM
The dynamics of the workplace are constantly shifting. Therefore, the need to understand and respond to the needs of employees has never been more critical. Employee surveys serve as invaluable tools for organizations to gain insights into the thoughts, feelings, and experiences of their workforce. In this comprehensive guide, our employee survey company delves into the best practices, types, processes, and benefits surrounding employee satisfaction surveys. Whether you're a seasoned HR profe
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![Blog: What Are White Label Surveys? [+ Pros & Cons]](/media/6055/white-label-survey-concept-1.jpg)
What Are White Label Surveys? [+ Pros & Cons]
Posted at: 2/28/2024 1:30 PM
White label surveys are a valuable market research tool that businesses can use to gather quality feedback from various audiences. Offering unique customization options, these surveys are useful for brands that want to maintain consistency throughout their materials. As a result of this, respondents are likely to have an increased trust in the survey. This not only results in quality responses but can also increase survey completion rates. In this post, we'll discuss what white label survey
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Using a Third Party for Employee Surveys: Costs, Benefits, & Process
Posted at: 2/27/2024 1:30 PM
The good news is you’re here! This means you already find value in or understand the need to conduct employee surveys. Remember, happy employees = happy customers 🎉 Your next choice is deciding between using a third party employee survey company or conducting the staff survey in-house. This ultimate guide answers everything you need to know from employee survey costs, processes, and benefits to help make your decision easier. Article contents 📝 Third party employee survey definition
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Using a Third Party for Customer Surveys [Ultimate Guide]
Posted at: 2/27/2024 1:30 PM
The good news is you’re here! This means you already find value in or understand the need to conduct customer surveys. Your next choice is deciding between using a third-party customer survey company or conducting the survey in-house. This ultimate guide answers everything you need to know from customer satisfaction survey costs, processes, and benefits to help make your decision easier. Article contents 📝 Third-party customer survey definition Benefits of using a third party for custo
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Brand Awareness Surveys: Best Questions To Ask + Examples
Posted at: 2/23/2024 6:05 PM
Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It’s important to know where in the process companies are with their brand It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them,
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Web Surveys: Types, Uses, and Benefits
Posted at: 2/23/2024 1:30 PM
Web surveys can reveal important insights and data about a specific audience. This may be companies wanting employee feedback, customer feedback, or something different. Regardless of the reason behind running these surveys, they're a fantastic tool when it comes to collecting essential data. Using the data, businesses can make improvements to their existing systems. In this blog post, our market research company dives deeper into what web surveys are, their uses, and their benefits. Def
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![Blog: Conducting a Conjoint Survey [2023 Ultimate Guide]](/media/5539/sorted-chaos-order-category-division-concept.jpg)
Conducting a Conjoint Analysis [2024 Ultimate Guide]
Posted at: 2/22/2024 1:30 PM
A conjoint analysis is one of the most effective ways to help a brand determine the best product features, benefits, and price combinations. When measuring the appeal of a new product concept, it can prove challenging to assess the relative value of each benefit properly. Trying to tackle this through a series of closed-ended questions (select one, select all that apply, ranking) coupled with open-ended questions for context can create a muddy story – one that is hard to apply when deciding
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Best Healthcare Marketing Strategies (2024)
Posted at: 2/16/2024 1:30 PM
In today's rapidly evolving healthcare landscape, implementing effective healthcare marketing strategies is crucial for providers to connect with patients, build trust, and ultimately thrive in a competitive market. With emerging trends, technological advancements, and shifting consumer behaviors, staying ahead requires a strategic approach tailored to the unique needs of the industry. In this post, we'll explore the most effective strategies that healthcare organizations can leverage to enh
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What is Transactional Net Promoter Score & Why It’s Important
Posted at: 2/15/2024 1:30 PM
The Transactional Net Promoter Score (tNPS) is a variation of the traditional Net Promoter Score (NPS) used to measure customer satisfaction and loyalty. While the traditional NPS typically gauges overall customer loyalty based on responses to a single survey question ("How likely are you to recommend our product/service to a friend or colleague?"), tNPS focuses on specific transactions or interactions between a customer and a business. Keep reading as we discuss how to calculate tNPS, examp
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![Blog: Conducting Omnibus Surveys [2023 Ultimate Guide]](/media/6050/omnibus.png)
Conducting Omnibus Surveys [2024 Ultimate Guide]
Posted at: 2/13/2024 3:12 PM
Omnibus surveys are a great pilot for market research. It is a multi-sponsor survey that includes questions on a variety of subjects. Organizations benefit from conducting omnibus surveys because they only pay for a handful of survey questions that are included in the larger survey. It is a fraction of the cost of commissioning a custom online survey. In this article, our market research company provides an in-depth guide to how to conduct omnibus studies, the benefits of doing so, and so much
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Conducting a Gap Analysis: Tools & Techniques for Market Research
Posted at: 2/13/2024 1:30 PM
Competition is everywhere in business - and staying ahead is crucial. You are likely aware of who your competition is, what they are doing, and how you are different. But, conducting a gap analysis using market research is valuable to identify your strengths, weaknesses, opportunities, and threats (SWOT) for your business and your key competitors. If you can qualify and detail these gaps, even with your organization (differences between expected performance and actual performance), you crea